Qatar Smartphone Market Size, Share & Trends Report

Qatar Smartphone Market Size, Share & Trends Analysis Report By Price (Up to USD 199, USD 200-299, USD 300-399), By Screen Size, By Operating System (Android, iOS, Windows), And Segment Forecasts, 2019 - 2025

  • Published Date: Feb, 2019
  • Base Year for Estimate: 2017
  • Report ID: GVR-3-68038-067-5
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2016
  • Number of Pages: 61

Industry Insights

The Qatar smartphone market size was valued at USD 1.85 billion in 2017. It is poised to exhibit a CAGR of 2.5% over the forecast period. In terms of volume, the market is likely to reach 7.15 million units by 2025, progressing at a CAGR of 2.9% from 2018 to 2025.

Qatar is one of the Arab states of Persian Gulf that has witnessed the highest adoption rate of smartphones, exceeding the average adoption rate of smartphones in other Arab States. The growth of the market can be attributed to increasing adoption of these phones among millennials, high disposable income, and widespread use of broadband connections. Surging use of communication & collaboration applications, gaming applications, and internet surfing is expected to further boost the sales of smartphones in the country.

Qatar smartphone market

Widespread availability and limited differentiation of low- and mid-range smartphones are encouraging manufacturers to emphasize on their sales strategies that are inclined towards branding, advertising, and offering discounts. The adoption of these sales strategies is estimated to propel the market over the forecast period.

Several government initiatives, including “Qatar National Vision 2030”, focus on infrastructure, human, socioeconomic, and environment development in the country. Such projects are leading to widespread usage of smart and digital devices and are anticipated to stoke the growth of the market over the forecast period.

However, some consumers are observed to choose low-cost and refurbished smartphones, especially if they need them for a shorter period. Spiraling demand for these revamped products is projected to negatively influence the growth of the market in Qatar over the forecast period. Moreover, privacy concerns regarding access to personal information can further hamper market growth.

Operating System Insights

Based on operating system, the market has been primarily segmented into Android, iOS, and Windows. In 2017, the Android smartphones segment accounted for more than 60% of the overall market value as these phones support a wide variety of applications and offer benefits such as improved usability, low price, and better compatibility.

Furthermore, widespread use of these phones in a variety of applications such as social media & communication, gaming, entertainment, and web browsing and latest technological improvements in Android operating system are poised to contribute to the growth of the segment over the forecast period.

In 2017, the iOS segment generated a revenue of more than USD 643 million. It is also likely to expand at a significant CAGR over the same period. Several features offered by iOS platform for developers who offer gaming apps for successfully attracting high-end gamers. Moreover, iOS offers a relatively better user experience and security to customers by delivering curated content.

Price Insights

In 2017, the above USD 400 segment accounted for a sizeable share in the Qatar smartphone market in terms of revenue. It is estimated to register a significant CAGR during the forecast period. Substantial revenue generated by premium smartphones owing to their high price, superior quality features, and higher degree of product differentiation is one of the primary growth stimulants for the segment. Additionally, consumers buy premium phones for themselves or gifting them to their close friends and family as these phones are perceived to be status symbol in Qatar.

In 2017, the up to USD 199 segment represented the leading volume share in the market. It is anticipated to expand at the highest CAGR over the forecast period. Availability of different brands, access to cost-effective technologies, and increasing use of social media & messaging platforms, among youth population, are leading to the use of low-priced phones. These phones enable consumers to efficiently communicate and browse the Internet, irrespective of their low costs. The growth of the segment can also be attributed to increasing focus of manufacturers on mass production and on offering cost-effective phones with improved quality.

Screen Size Insights

In terms of revenue, the 5.5 inches and above segment accounted for the largest market share in 2017. It is also projected to post the highest CAGR of 2.9% over the forecast period. Wide-screen displays are more preferred owing to increasing use of smartphones in different end-use applications such as communication and collaboration in corporate offices, visual learning, gaming, digital retailing, and health monitoring. Features such as large screen size and higher resolution enable enhancements in display of smartphones, which helps customers to maximize their productivity using such phones.

Qatar smartphone market revenue

The growth of the travel and tourism industry in the country is creating the need for compact smartphones, which are easy to carry for consumers while traveling from one place to another. Compact phones are lightweight, require less space, include long-lasting battery life, provide convenience of using these phones with one hand, and can be coupled with different wearable devices for multiple applications. These factors are poised to stir up the demand for phones with screen size below 3.9 inches during the same period.

Qatar Smartphone Market Share Insights

The market is characterized by intense competition with a few key players dominating the industry. These key players include Samsung Electronics Co., Ltd.; Apple Inc.; Huawei Technologies Co., Ltd.; and Lenovo.

The key market participants focus on increasing R&D investments, developing innovative products, and promotional activities to increase their sales and gain a competitive edge. OEMs operating in the market also emphasize on collaborating with retailers, such as collaborations, in order to help reduce inventories for both, while improving service levels and profit.

Report Scope

Attribute

Details

Base year for estimation

2017

Actual estimates/Historical data

2014 - 2016

Forecast period

2018 - 2025

Market representation

Revenue in USD Million; Volume in Million Units; and CAGR from 2018 to 2025

Country scope

Qatar

Report coverage

Revenue & volume forecast, competitive landscape, growth factors, and trends

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Segments Covered in the Report

This report forecasts revenue and volume growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the Qatar smartphone market report on the basis of operating system, price, and screen size:

  • Operating System Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)

    • Android

    • iOS

    • Windows

    • Others

  • Price Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)

    • Up to USD 199

    • USD 200-299

    • USD 300-399

    • Above USD 400

  • Screen Size Outlook (Revenue, USD Million; Volume, Million Units, 2014 - 2025)

    • Below 3.9 inches

    • 4 to 4.4 inches

    • 4.5 to 4.9 inches

    • 5 to 5.4 inches

    • 5.5 inches and above

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