Biotechnology that concentrates on the therapeutic or diagnostic use of living cells, and their parts, to create new medical treatments and cures for illnesses and health conditions is known as Red Biotechnology. It is also referred as "Red Biotechno," "Biomedical Engineering," or "Red Biomedicine." The area of research and development encompasses the production of a wide range of products, including drugs, vaccines, diagnostic tools, gene therapies, and others for the treatment and prevention of various diseases. The market for red biotechnology is rapidly growing, driven by advances in genetic research and the increasing demand for personalized medicine.
One of the major trends in the red biotechnology market is the increased use of genetic engineering to produce biologic drugs. This includes the use of recombinant DNA technology to create genetically modified organisms that can produce large quantities of a specific protein, such as a therapeutic antibody. Other technologies, such as gene editing, are also becoming more prevalent in the market, especially CRISPR-based genetic editing. For instance; On January 2023 Illumina a leading provider of DNA sequencing technology company announced that it will collaborate with Nashville Bioscience and Amgen’s deCODE Genetic Subsidiary to whole genome sequencing the largest ever dataset of genomes from African- Americans. This collaboration brings together the expertise and resources of all three organizations to undertake a large-scale project that will have a significant impact on improving health and the field of life science.
Besides, many biotechnology companies have been actively driving the market and forming agreements for product distribution. For instance, in 2018, Merck financed the establishment of a cell culture facility in South Korea and also established a distribution and production center in India. Pfizer announced the results of the Phase 3 trial for LYRICA in the treatment of primary tonic-clonic seizures in May 2019. Additionally, Bluebird Bio, Inc and CELGENE CORPORATION jointly reported the outcomes of phase 1 clinical study of bb2121 anti-BCMA CAR T Cell Therapy in patients with multiple myeloma in 2019.
The growth of the biopharmaceutical industry sector of the red biotechnology market is anticipated to accelerate shortly as a result of increased investments in development and research as well as an increase in the number of medicine candidates in the late and early stages of clinical trials. For instance, in July 2022 Replaya new startup company in the field of genomic medicine as launched a $55 million seed-funding round to develop and transform genomic medicine through an interlinking technology platform. The aim of the company is to use its proprietary technology to bring together the various data type generated by genomics research such as DNA sequencing, transcriptomic, and proteomics, and link them to EHR (electric health records), by doing so they enable to discover new disease targets and improve the diagnosis and treatment.
The global red biotechnology market is characterized by significant regional variations, with different regions experiencing different levels of growth and opportunities. In 2021, North America dominated the global red biotechnology market, driven by factors such as the increasing adoption of red biotechnology, new product approvals, a rise in mergers and acquisitions, and a surge in healthcare expenditure. For instance, In June 2022, a gene therapy developed by Bluebird Bio received support from advisors and is currently being evaluated by the United States Food and Drug Administration for the treatment of cerebral adrenoleukodystrophy (CALD) in patients under 18.
The red biotechnology market is growing exponentially, with major developments in North America, followed by Europe, Asia Pacific, Latin America, and the Middle East & Africa. Factors driving this market include a large aging population, a high prevalence of chronic diseases, and increasing R&D investment in the biotechnology sector.
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The red biotechnology market is a highly competitive and dynamic environment, with many major companies vying for a portion of the market share. Notable players in the market include Pfizer, Inc., Takeda Pharmaceutical Company Limited, Gilead Sciences, Regeneron Pharmaceuticals, Inc., F. Hoffmann-La Roche, Ltd., Bruker, Merck KGaA, Celgene Corporation, Amgen, Inc., Biogen, Inc., AstraZeneca plc.
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