GVR Report cover Self-Tanning Products Market Size, Share & Trends Report

Self-Tanning Products Market Size, Share & Trends Analysis Report By Product (Lotion, Gel), By Distribution Channel (Online, Supermarkets & Hypermarkets), By Application (Men, Women), By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-362-1
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global self-Tanning products market size was valued at USD 1.47 billion in 2018 and is projected to ascend at a CAGR of 5.9% from 2019 to 2025. Rising concerns about skin diseases and other health risks associated with sun exposure will boost the demand for self-Tanning products. Self-Tanning products are easy to use and provide excellent results, which boosts their demand.

Improved standards of living is also expected to fuel the demand for such products over the next few years. Companies are using natural ingredients in their products on account of regulatory policies aimed at limiting the use of chemicals and rising consumer awareness regarding the benefits of using organic products. The U.S. FDA regulated the packaging standards and classified sun care products as cosmetics as well as drugs.

U.S. self-tanning products Market

Thus, such stringent regulations are expected to contribute to the market growth. Based on products, gels segment is projected to expand at the maximum CAGR of 6.7% from 2019 to 2025. Asia Pacific is expected to be the fastest-growing regional market from 2019 to 2025 on account of rapidly expanding cosmetics market in emerging countries like India and China.

Prominent companies in the market invest more in R&D activities for product innovation to strengthen their industry position. For instance, in April 2018, a U.K.-based beauty product manufacturer Tan-Luxe launched Self-Tanner Remover and a Self-Tanning Oil.

Product Insights

Lotion segment contributed a share of 55.4% in 2018. It helps to acquire a healthy and glowing tan without any negative effects of damaging UV outdoor and indoor rays. Furthermore, the consumer can choose premium products including REBLX Premium Self Tan which are made with organic and natural ingredients.

The gel product is the fastest growing segment, witnessing growth at a CAGR of 6.7% from 2019 to 2025. The product has features including instant skin absorption, and not greasy which is driving consumers to purchase this product. A large number of oily skin population is shifting their preference toward self-Tanning gels as it is light weight and hydrate the skin throughout the day.

Application Insights

Men application segment is expected to witness the fastest growth at a CAGR of 6.1% from 2019 to 2025. This growth can be attributed to the increased spending on men’s personal grooming products as a result of growing awareness about skin care. The women application segment accounted for the largest share in 2018 and is projected to expand further at a steady CAGR during the forecast years. Rising popularity of ‘no-makeup’ trend across the globe is the key factor driving the product demand in this segment.

Distribution Channel Insights

Supermarkets & hypermarkets segment contributed to the largest market share of more than 60% in 2018. Consumers prefer buying from supermarkets & hypermarkets due to the availability an array products of different types and brands at discounted prices.

Global self-tanning products Market

Online distribution channel segment is projected to witness the fastest CAGR from 2019 to 2025 on account of easy product selection and doorstep delivery services offered by these channels. Moreover, growing number of smartphone and internet users, especially in emerging regions like Asia Pacific is expected to propel the product sales through online channels.

Regional Insights

Europe was the largest regional market in 2018. Factors affecting the regional self-Tanning products market growth are sedentary lifestyle and easy availability of and growing awareness about advanced beauty products. Moreover, consumers in the region are rapidly adopting preventive and protective measures to avoid chronic skin problems, which helps boost the product demand.

Asia Pacific is expected to witness the fastest CAGR of 7.2% from 2019 to 2025. Rising consumer awareness about the adverse effects of UV rays is driving the demand for self-Tanning products in the region. Moreover, growing population, disposable income levels, and rapid urbanization in developing counties including China, Bangladesh, Pakistan, and India is expected to have a positive impact on the market.

Self-Tanning Products Market Share Insights

Key industry participants include Estée Lauder Companies; Kao Corp.; L'Oréal Group; Procter & Gamble; Unilever; Beiersdorf; Johnson & Johnson; Avon Products, Inc.; Shiseido Co. Ltd.; and Swallowfield. These companies have undertaken several marketing strategies, such as merger and acquisition and product and technological developments, to increase their market reach. For instance, in June 2018, Unilever acquired 75% share in an Italian personal care business, Equilibra. In November 2018, Givaudan Active Beauty launched Vegetan Evolve for self-tanner formulations.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million and CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa

Country scope

U.S., Germany, U.K., China, India, South Korea, and Brazil

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

s Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global self-Tanning products market report on the basis of product, application, distribution channel, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2025)

    • Lotions

    • Gels

    • Others

  • Application Outlook (Revenue, USD Million, 2015 - 2025)

    • Men

    • Women

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Supermarkets & Hypermarkets

    • Convenience Stores

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • The U.S.

    • Europe

      • Germany

      • The U.K.

    • Asia Pacific

      • China

      • India

      • South Korea

    • Central & South America

      • Brazil

    • Middle East & Africa

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