GVR Report cover Sextech Market Size, Share & Trends Report

Sextech Market Size, Share & Trends Analysis Report By Product (Bluetooth-enabled Sex Toys, Sex Robots, VR Porn, Sexual Wellness Platform), By Distribution Channel (E-commerce, Specialty Stores, D2C), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-060-7
  • Number of Pages: 120
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Healthcare

Report Overview

The global SexTech market size was valued at USD 31.4 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 16.71% from 2023 to 2030. Increasing attention to sexual health is a significant growth determinant of the market. This results in rising demand for the products has compelled players to strengthen their distribution channels. Along with that, the growth of online dating has been significant factor in the market growth. There has been an increase in the demand for sextech products that can help people connect with their partners remotely in more intimate ways.

U.S. Sextech market size and growth rate, 2023 - 2030

The players in the market are investing in product development to provide more immersive sexual experiences to the customers. This has led to an increase in demand for sextech products and services that can enhance the user experience. For instance, numerous products, such as sex toys, are now equipped with remote connectivity features that allow users to control them using a smartphone app or remote control. This feature allows users to engage in sexual activities with their partner, even if they are physically apart.

The COVID-19 pandemic has had a mixed impact on the sextech market. While it has led to increased demand for some products, it has also resulted in disruptions in the supply chain and changes in consumer behavior. With people compelled to stay at home and maintain social distancing, there has been an increase in demand for remote sextech products, such as video chat platforms and remote-controlled sex toys. These products have allowed people to maintain intimate relationships with their partners even when physically apart. However, the pandemic has led to disruptions in the global supply chain, affecting the production and distribution of some sextech products.

The increasing regulations on the advertising the sextech products adversely impacts the growth of the market. Sextech products are subject to advertising regulations, which can vary by country and region. For instance, social media platforms such as Facebook restricts the promotion of adult products or services. Hence, such restrictions restrain companies to implement an effective marketing strategy to enhance its sales revenue.

Product Insights

The Bluetooth-enabled sex toys segment has captured the largest market share of 37.9% in 2022 and is expected to maintain dominance with a significant growth rate. These toys use Bluetooth technology to connect to a smartphone app, allowing users to control the toy's functions, such as vibration patterns and intensity levels, from their phone. The technology is easy to incorporate into any sex toy at relatively lower cost. Thus, this allows players to sell Bluetooth-based sextech product at lower price ranges and in high volume to maximize the profit. For instance, in January 2020, OhMiBod launched blueMotion NEX|3, a Bluetooth-enabled, vibrating couples ring with features that allow users to listen to music on the mobile.

The VR porn segment is anticipated to witness the highest growth rate during the forecast period. VR porn is a popular and innovative product in the Sextech market, offering users an immersive and interactive experience that is accessible from anywhere in the world. However, producers must navigate legal concerns to ensure compliance with local laws and regulations. Players in the market are focusing on delivering new content on weekly basis to gain a larger market share.

Distribution Channel Insights

Direct-to-consumer (D2C) is a major distribution channel with 71.75% market share in 2022. D2C channel is highly preferrable since it has lower compliance than e-commerce platforms and better accessibility than specialty stores. For instance, in September 2021, an article mention the statement by the Co-founder of Maude, stating that the sextech company is expecting 80% revenue through D2C channel. Additionally, it offers access to valuable data insights that can be used to improve their products and marketing strategies. This data can be used to identify trends and preferences among their target audience, helping them to create better products and more effective marketing campaigns.

Global sextech market share and size, 2022

E-commerce platforms is an emerging mode of distribution for sextech companies and reach a wider audience. However, it is essential to ensure that the platform's policies and guidelines align with the sextech company's products and services. Some e-commerce platforms may have restrictions or guidelines that prohibit the sale of adult-oriented products. It is crucial to review the platform's policies before listing any sextech products or services. Additionally, it is important to ensure that the products listed comply with all relevant laws and regulations. For instance, Amazon allows the sale of some sextech products, such as vibrators, as long as they meet their specific requirements. For example, the products must be new, unopened, and in their original packaging. Additionally, the product images and descriptions must adhere to Amazon's content guidelines, which prohibit explicit images and descriptions.

Regional Insights

North American sextech market dominated the global market in 2022 and is expected to continue to maintain its growth rate throughout the forecast period. Factors driving the growth of the sextech market in North America include the increasing acceptance of sex toys and other sex-related products, the growing adoption of e-commerce and online shopping, and the increasing focus on sexual wellness and sexual health. North America is a significant market for sextech companies, with several major players in the industry based in the region, including Fleshlight, We-Vibe, and Lelo. The United States is the largest market in North America, accounting for the majority of the region's sextech market share.

Sextech Market Trends, by Region, 2023 - 2030

The market in Asia Pacific is rapidly growing and is expected to continue to expand during the forecasted period. Some of the factors contributing to this growth include increasing disposable incomes, changing social attitudes towards sex, and the availability of technology that facilitates the development of innovative sex-related products and services. Additionally, China and Japan are considered manufacturing hubs for sex-robots. China is one of the largest markets for sextech in APAC, with a range of companies producing sex toys, apps, and other sex-related products and services. Some of the key players in the Chinese sextech market include Shenzhen Atall Intelligent Robot Technology and DS Doll Robotics.

Key Companies & Market Share Insights

Competition in the market is driven by a range of factors, including product innovation, pricing, marketing, and customer experience. As the industry continues to grow and evolve, the industry is witnessing several new market entrants. There are also a growing number of startups and smaller companies entering the sextech market, particularly in the areas of virtual reality and digital platforms. To gain a larger market share, the companies are engaged in strategic initiatives such as partnerships and product innovations. For instance, in March 2021, Kiiroo partnered with the Hot octopus to develop innovative and interactive sextech products. The partnership enables companies to establish synergy and maximize profit. Some of the prominent players in the market:

  • Vibease

  • Kiiroo B.V.

  • Wow Tech Ltd

  • DS Doll Robotics


  • LELO

  • MysteryVibe

  • Lovense

  • PHE, Inc.


  • BaDoinkVR

  • VR Bangers

SexTech Market Report Scope

Report Attribute


Market size value in 2023

USD 36.6 billion

Revenue forecast in 2030

USD 107.9 billion

Growth rate

CAGR of 16.71% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD Billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; UK; Germany; France; Italy; Spain; Switzerland; Netherland; Sweden; Japan; China; India; Australia; South Korea; Mexico; Brazil; Argentina; South Africa; Israel

Key companies profiled

Vibease, Kiiroo B.V., Wow Tech Ltd, DS Doll Robotics, Athena’s Home Novelties, LELO, MysteryVibe, Lovense, PHE, Inc., MYHIXEL, BaDoinkVR, VR Bangers

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Global Sextech Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis on the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global sextech market report on the basis of product, distribution channel, and region:

Global Sextech Market Report Segmentation

  • SexTech Product Outlook (Revenue, USD Billion, 2018 - 2030)

    • Bluetooth-enabled sex toys

    • VR porn

    • Sex robots

    • Sexual wellness platform

    • Remote sex interfaces

  • SexTech Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

    • E-commerce

    • Specialty Stores

    • D2C

  • SexTech Regional Outlook (Revenue, USD Billion, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • U.K.

      • Germany

      • France

      • Italy

      • Spain

      • Netherland

      • Sweden

      • Switzerland

    • Asia Pacific

      • Japan

      • China

      • India

      • South Korea

      • Australia

    • Latin America

      • Mexico

      • Brazil

      • Argentina

    • Middle East & Africa (MEA)

      • South Africa

      • Israel


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