Smart Dishwasher Market Size, Share & Trends Analysis Report By Product, By Application (Household, Commercial), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2020 - 2027

Report Overview

The global smart dishwasher market size was valued at USD 2.4 billion in 2019 and is anticipated to grow at a compound annual growth rate (CAGR) of 9.4% from 2020 to 2027. Increasing penetration of smart households, consumers’ inclinations toward smart kitchen appliances, and rising disposable income are driving the market. In addition, increasing spending on home improvement projects and home remodeling is also driving the demand for smart dishwashers.

A smart dishwasher is one of the smart home appliances which adds enhanced features to standard dishwashers such as Wi-Fi connectivity as well as flexible options including smartphone controls and voice controls via a virtual home assistant. Smart dishwashers are highly efficient and flexible and known to address common concerns including food particles redepositing on plates or dishes. Also, the enhanced technology features in smart dishwasher enable users to incorporate their dishwasher into a smart home design. The growing demand for kitchen appliances with features such as the convenience of remote operation as well as the unique experience offered by them is likely to drive demand for smart dishwasher over the forecast period.

Globally, improving lifestyles and rising disposable incomes are giving rise to home improvement and home remodeling projects to revamp traditional household structures. The growing home values have doubled the homeowner's equity in the past five years. This indicates the trend of homeowners feeling richer and disposed towards spending money on home improvement. The increasing prominence of the kitchen as a focal point in every house has guided consumers towards renovating and decorating their kitchen place according to the latest trends and smart products. The consumer’s inclination toward technology advancements combined with changing social dynamics has contributed to the rise of modern kitchens. These factors are foreseen to drive the demand for smart dishwasher over the forecast period.

Digitization of living spaces is one of the most rapidly emerging trends of this decade. As per the IEEE, with the advent of 5G network, over 50.0 billion devices are expected to be functioning on the Internet of Things by 2025. Smart and interactive electronic gadgets, devices, and appliances are increasingly becoming an integral part of a convenient and luxurious lifestyle. Technological advancements have turned smartphones into a universal remote, which can be used to regulate any smart appliances. Many consumers are looking for a smart kitchen appliance that not only complements the interior of a kitchen but also brings smoothness to household chores. These factors are likely to drive the market over the forecast period.

Despite the positive outlook, the high price of smart dishwashers as compared to standard dishwashers is likely to hinder its adoption amongst the middle-income consumer group. As of 2020, the smart dishwashers available in the market have a price range from USD 500 to 2000, while reasonably standard dishwasher costs just under USD 400. The high cost of the smart dishwasher can be justified by its advanced features. However, lower adoption of the product amongst price-sensitive consumers is foreseen to impede market growth up to some extent in coming years.

Application Insights

In terms of value, the household application segment dominated the market with a revenue share of 81.9% in 2019. The segment is expected to witness a CAGR) of 9.7% from 2020 to 2027. The high penetration of this segment is attributed to the increasing number of homeowners adopting smart home technology. In recent years, households in developed nations are showing more inclination toward smart home and kitchen appliances that can be controlled through smartphones or the internet. In addition, growing internet penetration and rising disposable income together are foreseen to propel the demand for smart dishwashers over the forecast period. An increase in housing ownership rates across various regions coupled with rising awareness regarding smart appliances is expected to create a positive outlook for the growth of the smart dishwasher market in the coming years.

The commercial segment is likely to follow the household segment in terms of market share and is projected to witness a CAGR of more than 8.0% over the forecast period. The growth of this segment is due to the rapid expansion of the commercial sector, particularly the hotels, cafes, and restaurants, which are widely adopting smart dishwashers as they efficiently and conveniently clean loads of dishes with less water consumption.   

Product Insights

In terms of value, the free–standing Dishwasher segment held a market share of 57.2% in 2019. This product segment is projected to grow with notable CAGR over the forecast period. The high share of this segment is attributed to its rising adoption rate in households and commercial places. Freestanding Dishwashers are convenient and versatile and can be frequently relocated to any place in the kitchen as per the user’s requirement. This type of dishwasher is highly preferred by tenants as they are not a permanent installation. In addition, the free-standing type costs less than a built-in model and doesn’t require any special installation. This type of dishwasher is great for homes with small kitchens and is foreseen to gain significant traction in the coming years.

Built-in dishwasher is projected to witness highest CAGR of 9.5% from 2020 to 2027. The growth of this segment is attributed to its advanced features as compared to freestanding models, including multiple specialized wash cycles, spray arms, and targeted sprays for hard-to-clean items like dishes or pans. This type of dishwasher is available with useful options such as digital timers and load-sensing technology, as well as multiple cycles. The appliance can fit beneath the countertop, flush to kitchen cabinets, and can provide arranged and streamlined look, which many consumers desire. These factors are expected to drive segment growth over the forecast period. 

Regional Insights

Europe dominated the market by accounting for 42.7% market share in 2019. It is projected to witness a CAGR of 8.6% from 2020 to 2027. Growing penetration of smart households, as well as several kitchen and home remodeling projects in the regions, is expected to drive demand for smart dishwashers over the forecast period. In Europe, Germany is foreseen to remain dominant and expected to witness a notable CAGR over the forecast period. The growing working population, inclining consumers’ preference for smart home and kitchen appliances, coupled with increasing disposable income are some of the key factors fueling market growth.

North America is estimated to be the significant shareholder of the market in 2019 and is projected to be the same over the forecast period. An increasing number of smart households in the region is likely to generate significant demand for smart dishwasher over the forecast period. As per the IoT Business News, in 2019, North America had an installed base of 33.8 million smart homes, which represents a penetration of 24.0%. Rising internet penetration and growing consumers’ inclination toward a convenient and connected home experience are factors anticipated to drive the market in the coming years.

Key Companies & Market Share Insights

The market is characterized by the presence of various well-established players. These market players face stiff competition from each other as some of them are among the leading manufacturers of smart dishwashers and have a large customer base. These players also have strong and vast distribution networks to reach out to a wide target audience. The impact of leading companies on the market is quite high as a majority of them have a global presence. In addition, the market also comprises midsize and small size players which can be characterized by the selected portfolio of smart dishwasher and mostly serves regional customers.

In order to strengthen their position and drive revenue growth, many of the market players are adopting strategies such as innovative product launches and acquisitions. To diversify their products offering and gain a competitive edge over other players, manufacturers such as Haier Group Corporation are focusing on R&D innovation, brand building, and long-term strategies. They are striving to build products, which are new in the household appliance industry, seeking breakthrough opportunities in design, concept, and price. Some of the prominent players in the smart dishwasher market include:

• Robert Bosch GmbH

• LG Electronics

• SAMSUNG ELECTRONICS CO., LTD.

• Haier Group Corporation

• Electrolux AB

• Whirlpool Corporation

• Miele & Cie. KG

• Panasonic Corporation

• Arçelik A.Åž.

• SMEG S.p.A. 

Smart Dishwasher Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2016 to 2027. For the purpose of this study, Grand View Research has segmented the global smart dishwasher market report on the basis of product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2016 - 2027)

  • Freestanding Dishwasher

  • Built-in Dishwasher

• Application Outlook (Revenue, USD Million, 2016 - 2027)

  • Household

  • Commercial

• Distribution Channel Outlook (Revenue, USD Million, 2016 - 2027)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2016 - 2027)

  • North America

    • The U.S.

  • Europe

    • Germany

    • France

  • Asia Pacific

    • China

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa (MEA)

    • South Africa