The global smart home market size was valued at USD 79.16 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 27.07% from 2023 to 2030. Smart home products are available in the form of cameras, smart lights, streaming devices, dishwashers, and more. The growing trend of integrating Artificial Intelligence (AI) in smart home products for smart features is expected to increase product demand. Moreover, the high penetration rate of smartphones and the internet globally is driving the demand for connected smart home products. Digital assistance integrated with AI is offering users a hands-free and more user-friendly deployment of smart devices, significantly impacting the buyers’ preferences.
The growing use of virtual assistants, such as Siri, Google Assistant, and Alexa, enables users to use voice commands for task automation. The emerging features of these digital assistants, such as Bluetooth speakers and hands-free channel surfing, among others are driving the demand for smart home devices. For instance, in October 2022, Google updated its assistant to support voice-input message typing along with emoji support for convenience in messaging for users. The rapid adoption of modern technologies, such as theInternet of Things (IoT), blockchain, smart voice recognition,and AI, is significantly impacting the market growth.
For instance, smart voice recognition technology enables smart home products with a mic to recognize users’ voices and give them personalized responses. Similarly, an increased adoption rate of IoT in developing and developed regions has also contributed to the growth of this market. The capability of the technologies to allow connectivity between devices has helped in generating demand for the smart home market. The COVID-19 pandemic shut down industries and affected the manufacturing of smart home devices. However, due to stringent lockdowns around the world, people were forced to stay at home.
As a result, people turned towards entertainment in the form of TV shows and movies, which caused a surge in demand for smart TVs and entertainment centers. In addition, there was a rise in the trend for smart homes as they offered automation in tasks following social distancing regulations. Although supply chain disruptions were present, the pandemic and its impacts also revealed significant shortcomings in the digital device and internet infrastructure sectors. As supplies decreased and production lagged, there were not enough semiconductors available to support smart products. This impacted the companies that manufacture smart home products.
The security & access control segment dominated the industry in 2022 andaccounted for the highest share of more than 30.40% of the overall revenue. This growth is attributed to the increasing demand for smart security solutions and the need to allow authorized access to safes or rooms with valuable items. Smart locks and security cameras help monitor and authorize access only for permitted individuals by incorporating live feed playback, custom PINs, fingerprint scanners, and more. For instance, in September 2022, Amazon.com, Inc. unveiled Ring Spotlight Cam Plus, Ring Spotlight Cam Pro, and 2nd Gen Ring Alarm Panic Button for security and access control purposes using radar and 3D motion detection features.
The home healthcare segment is projected to grow at the highest CAGR during the forecast period. The segment’s growth can be attributed to the trend of consumers preferring smart home healthcare products to self-diagnose, owing to rising healthcare and insurance costs. The trend of fitness and health consciousness among people is also driving the segment’s growth. For instance, consumers are using home healthcare products to monitor their key vitals, such as oxygen and blood pressure levels. Earlier, this was possible only after visiting a hospital or a clinic; however, smart home healthcare products have enabled consumers to conduct basic testing at home.
The wireless protocols segment is expected to grow at the highest CAGR of 27.75% over the forecast period. The segment also recorded the largest market share in 2022. This strong growth is attributed to the capabilities and features offered, such as mobile connectivity, connectivity regardless of location, and more by protocols namely, ZigBee, Wi-Fi, Bluetooth, Z Wave, and others. Manufacturers prefer protocols, which offer smooth communication, with less to no impact on battery life and range.
For instance, the ZigBee protocol provides longer battery life as it operates on lower latency and a low-duty cycle for instant device-to-device communication. The wired protocols segment is expected to grow at a significant CAGR from 2023 to 2030 as a result of the traditional products with built-in Ethernet or cable ports. Wired protocols often connect and help operate a hub of smart home devices at a central location. The secureness of wires laid behind walls and fewer connectivity issues is a driving trends for wired protocols. The rising demand for low-latency smart home products is expected to push the segment growth over the forecast period.
On the basis of applications, the global industry has been bifurcated into new construction and retrofit. The new construction segment is expected to register the fastest growth rate of more than 28.55% over the forecast period. This is mainly due to the convenience and ease of installing smart home devices at ongoingconstruction projects. Moreover, an increasing number ofnew residential construction projects around the world is expected to augment the demand for smart homes following the trend of smart security and access features.
Owners of new construction projects are also likely to install multiple smart home products as a result of the ease of logistics involved in fixing the devices. The retrofit segment dominated the global industry in 2022 and accounted for the highest share of the overall revenue in the same year. Many homeowners retrofit their existing homes by installing one or multiple smart products based on the logistics and budget. Due to the easy product availability, there is a rise in the trend of smart homes, which drives the growth of this segment.
The Asia Pacific region will account for the fastest CAGR of 32.21% over the forecast period. The regional growth is attributed to the improved standard of living and rise in disposable income among individuals in the region. The penetration of smartphones, the internet, and other digitally advanced equipment is expected to drive market growth in the region. Furthermore, the trend of using AI-based digital assistance for daily tasks, such as Siri and Alexa, significantly impacts market growth.
The Europe region is expected to grow at a steady CAGR from 2023 to 2030. The region recorded a significant market share in 2022. Theregion’s growth can be attributed to the presence of key players in the region, including ABB, Legrand, Schneider Electric SE, Siemens, Robert Bosch GmbH, and others. Also, the increased standard of living, high Gross Domestic Product (GDP), technologically friendly population, and favorable government initiatives support the growth of smart home devices and technologies, which is expected to drive the regional market.
The key players use strategies, such as partnerships, acquisitions, ventures, innovations, R&D, and geographical expansions, to solidify their industry position. Companies are also focusing on improving their product offerings to better suit the changing needs of users to stay competitive. For instance,in August 2022, Amazon.com, Inc. launched its wall echo, sound bot, wall echo, and home robot as part of the company’s yearly model upgrade. The launch is expected to be in line with the company’s aim to counter upcoming competitive companies. Key companies are investing substantial capital in ventures, development, and research in modern technologies.
For instance, in January 2022, Samsung Electronics Co., Ltd. partnered with Oracle Corp. to develop smart energy solutions for its customers and combine Oracle’s contextual and behavioral energy insights with Samsung’s SmartThings products and automation services. This partnership is aimed at providing new and valuable features in their product offerings. Key players are also developing additional capabilities for smart home products to support their use in new construction homes as well as retrofit home fitments. Some prominent players in the global smart home market include:
LG Electronics, Inc.
Google Nest (Google LLC)
Samsung Electronics Co., Ltd.
Schneider Electric SE
Robert Bosch GmbH
Assa Abloy AB
Sony Group Corp.
Philips Lighting B.V.
Honeywell International, Inc.
Market size value in 2023
USD 100.42 billion
Revenue forecast in 2030
USD 537.01 billion
CAGR of 27.07% from 2023 to 2030
Base year for estimation
2018 - 2021
2023 - 2030
Revenue in USD million/billion and CAGR from 2023 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Products, protocols, application, region
North America; Europe; Asia Pacific; Latin America; Middle East & Africa
U.S.; Canada; U.K.; Germany; France; Italy; Spain; Benelux; Nordic Countries; Russia; China; India; Japan; South Korea; Australia; Indonesia; Thailand; Brazil; Mexico; Argentina; Saudi Arabia; UAE; Egypt; South Africa; Nigeria
Key companies profiled
LG Electronics, Inc.; Siemens AG; Amazon.com, Inc.; Google Nest (Google LLC); Samsung Electronics Co., Ltd.; Schneider Electric SE; Legrand SA; Robert Bosch GmbH; Assa Abloy AB; Sony Group Corp.; ABB, Ltd.; Philips Lighting B.V.; Honeywell International, Inc.
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This report forecasts revenue growth and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this report, Grand View Research has segmented the smart home market based on products, protocols, application, and region:
Products Outlook (Revenue, USD Million, 2018 - 2030)
Security & Access Controls
Video Door Phones
Remote Monitoring Software & Services
Relays & Switches
Sound Bars & Speakers
Smart Kitchen Appliances
Smart Washing Machines
Smart Water Heaters
Smart Vacuum Cleaners
Protocols Outlook (Revenue, USD Million, 2018 - 2030)
Application Outlook (Revenue, USD Million, 2018 - 2030)
Regional Outlook (Revenue, USD Million, 2018 - 2030)
Middle East & Africa
b. The global smart home market size was estimated at USD 79.16 billion in 2022 and is expected to reach USD 100.42 billion in 2023.
b. The global smart home market is expected to grow at a compound annual growth rate of 27.07% from 2023 to 2030 to reach USD 537.01 billion by 2030.
b. North America dominated the smart home market with a share of 26.9% in 2022. This is attributable to the increasing adoption of smart devices in the residential vertical to improve the standard of living.
b. Some key players operating in the smart home market include LG, Electronics, Inc., Siemens AG, Amazon .com, Google Nest (Google LLC), Samsung Electronics Co.,Ltd., Schneider Electric SE, Legrand S.A., Robert Bosch GmbH, Assa Abloy AB, Sony Group Corporation, ABB Ltd., Philips Lighting B.V., Honeywell International, Inc.
b. Key factors that are driving the market growth include the growing need for smart security & surveillance systems, and increasing demand for low carbon emission-oriented and energy-saving solutions.
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Artificial Intelligence (AI), Virtual Reality (VR), and Augmented Reality (AR) solutions are anticipated to substantially contribute while responding to the COVID-19 pandemic and address continuously evolving challenges. The existing situation owing to the outbreak of the epidemic will inspire pharmaceutical vendors and healthcare establishments to improve their R&D investments in AI, acting as a core technology for enabling various initiatives. The insurance industry is expected to confront the pressure associated with cost-efficiency. Usage of AI can help in reducing operating costs, and at the same time, can increase customer satisfaction during the renewal process, claims, and other services. VR/AR can assist in e-learning, for which the demand will surge owing to the closure of many schools and universities. Further, VR/AR can also prove to be a valuable solution in providing remote assistance as it can support in avoiding unnecessary travel. The report will account for Covid19 as a key market contributor.
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