Smart Label Market Report

Smart Label Market Analysis By Technology (EAS, RFID), By Component (Transceivers, Memories), By Application (Retail Inventory, Perishable Goods), And By End-user (Healthcare & pharmaceutical, Logistic), And Segment Forecasts, 2018 - 2025

  • Published Date: Jan, 2017
  • Base Year for Estimate: 2015
  • Report ID: GVR-1-68038-739-1
  • Format: Electronic (PDF)
  • Historical Data: 2014 - 2015
  • Number of Pages: 170

Industry Insights

The global smart label market size was valued at USD 4.21 billion in 2015 and is expected to witness a growth at a CAGR of over 14% from 2016 to 2025. A smart label acts as a responsive electronic device that is embedded in the object body as an identification slip. They are configured with chip, antenna, and bonding wires which help in real-time tracking of assets and goods

A smart label is designed implementing advanced technology which leads to advantageous features such as automated reading, quick identification, re-programmability, high tolerance, and reduced errors. As a result, it is being preferred over conventional bar code systems in retail, FMCG, and logistics industries. These are mostly made from plastics, paper, and fibers.

U.S. smart label market revenue, by application, 2014 - 2025 (USD Million)

U.S. smart label market

U.S. was one of the major consumers of global smart label market in the recent past. Improvement in the inventory management, asset tracking, and consumer goods distribution has driven the market in the U.S. Retail inventory accounted to be the largest application segment of the U.S. the market in 2015, followed by perishable goods.

A smart label is designed to receive, record, and transmit digital information which results in significant reduction of total tracking time. Thus, rising industrial use of them aids to minimize human intervention and errors, owing to its accuracy and efficiency.

The smart label provides effective solutions for major challenges faced by retailers and manufacturers. This is widely used to prevent theft and shop lifting. Companies are investing to improve their anti-theft system in order to prevent revenue loss and inventory damage caused by shop lifting and theft. This in turn, is expected to boost the demand over the forecast period.

Counterfeit is another key issue faced in numerous industries which lead to poor product performance, deterioration of brand, and threatened consumer safety. Increasing awareness in industry regarding the harmful effects of counterfeit is anticipated to further boost the demand, especially in automotive and manufacturing industries.

Recent economic growth, rapid urbanization, and increasing per capita income in developing countries has propelled the demand in the recent past. However, the cost associated with installation of the smart label tracking systems is likely to hinder the market in growing economies. Furthermore, lack of uniformity in standardization system and low susceptibility is predicted to obstruct the market growth over the forecast period.

Technology insights

RFID was estimated to be the most widely used technical variety in 2015, accounting for over 65% of global demand in 2015. Flexibility to be applied on several substrates, automatic data capture, information accuracy, and real-time tracking are the key benefits associated with RFID labels.

Usage of dynamic display label is predicted to increase significantly on as dynamic display of product information and pricing would lead to easy price management and accuracy. The segment is projected to experience the fastest growth rate over the forecast period.

Component insights

In terms of component, the major segments of the smart label market include batteries, transceivers, memories, and microprocessors. The batteries segment is projected to dominate the market in 2025.

Memories are anticipated to exhibit the fastest growth rate among the component segments. Increasing usage in inventory management and asset tracking is estimated to drive the demand for this market segment over the forecast period.

Application insights

Retail inventory was the largest application segment of the smart label market in 2015, accounting for over 20% share of the global market. Protective measures taken by retailers to prevent shoplifting and theft are estimated to drive substantial demand in retail inventory application over the forecast period.

Perishable goods segment is likely to witness the fastest growth rate among the component over the next few years. Smart label is being widely used in threshold detection and shelf life monitoring of perishable goods such as food, beverages, and medicines.

End-user insights

Retail segment appeared to be the largest consumer of smart label constituting for more than 18% share of the market in 2015. Logistics and Fast Moving Consumer Goods (FMCG) were the other key segments of the market in the recent past

Global smart label market volume, by end-user, 2015, (million units)

Global smart label market

Healthcare & pharmaceuticals application is estimated to be the fastest growing end-user segment of the market in 2015. Rising use in spoil detection of hospital goods, test samples, medical equipment, drugs is anticipated to bolster the demand in healthcare & pharmaceutical industry.

Regional insights

Asia Pacific was the largest regional market accounting for over 35% of global demand in 2015. Rising disposable income coupled with rapid urbanization in developing regions has propelled the growth of retail, logistics, and FMCG industries in these regions. This in turn, has led to growing demand for smart label in end-user industries.

Asia Pacific is anticipated to register the fastest growth, at an estimated CAGR of over 11% in terms of volume from 2016 to 2025 owing to the economic development in countries such as China, Japan, India, South Korea, Singapore, and Malaysia. North America is expected to account for a significant share of the market in 2025, on account of considerable demand in the U.S.

Competitive insights

The key players in the market include Avery Dennison Corporation, CCL Industries, Inc, Zebra Technologies Corporation, Alien Technology Inc, Intermec Inc, Checkpoint Systems, Inc. The companies primarily focus on expansion of product portfolio and production capacity. Major manufacturers are extensively investing in research and innovation to introduce products that can be used in specific applications.

Major manufacturers are focusing to strengthen their presence in emerging economies. The companies emphasize to enter in partnership collaboration and joint-ventures to increase their market shares.

Report Scope



Base year for estimation


Actual estimates/Historical data

2014 - 2015

Forecast period

2016 - 2025

Market representation

Revenue in USD Million & CAGR from 2016 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & MEA

Country scope

U.S., Canada, UK, Germany, Japan, China, India, Brazil, Mexico

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific market information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Market segments covered in the report

This report forecasts volume and revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2014 to 2025. Grand View Research has segmented the Smart label market by technology, component, application, end-user and region.

  • Technology Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

    • Electronic Article Surveillance (EAS) Labels

      • Acousto-Magnetic (AM) EAS

      • Microwave EAS

      • Electro-Magnetic EAS

      • UHF, Gen 2 RFID EAS

    • RFID Labels

      • Low Frequency (LF) RFID

      • High Frequency (HF) RFID

      • Ultra High Frequency (UHF) RFID

    • Sensing Labels

      • Position/Tilt Sensing Labels

      • Chemical Sensing Labels

      • Humidity Sensing Labels

      • Temperature Sensing Labels

    • Electronic Shelf/Dynamic Display Labels

    • Near Field Communication (NFC) Tags

  • Component Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

    • Transceivers

    • Memories

    • Batteries

    • Microprocessors

    • Others

  • Application Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

    • Retail Inventory

    • Perishable Goods

    • Electronic & IT Assets

    • Equipment

    • Pallets Tracking

    • Others

  • End-user Outlook (Volume, Million Units; Revenue, USD Million; 2014 - 2025)

    • Automotive

    • Fast Moving Consumer Goods (FMCG)

    • Healthcare & pharmaceutical

    • Logistic

    • Retail

    • Manufacturing

    • Others

  • Regional Outlook (Volume, Million Units, Revenue, USD Million, 2014 - 2025)

    • North America

      • U.S.

    • Europe

      • UK

      • Germany

    • Asia Pacific

      • China

      • Japan

    • Central & South America

      • Brazil

    • MEA

Key questions answered by the report
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