Sparkling Wine Market (2026 - 2033)

Sparkling Wine Market Summary

The global sparkling wine market size was valued at USD 72.1 billion in 2025 and is projected to grow from USD 77.6 billion in 2026 to USD 144.9 billion by 2033, at a CAGR of 9.3% from 2026 to 2033. The market in Europe dominated with a revenue share of 46.1% in 2025. Strong consumer preference for sparkling wines, particularly Champagne, Prosecco, and Cava, coupled with the region’s established wine culture and longstanding production heritage, supports market growth. 

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

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Additionally, increasing demand for premium sparkling wines and their growing popularity during celebrations, social gatherings, and dining occasions further strengthens regional demand. Changing lifestyles and the growing influence of wine culture are encouraging consumers to explore sparkling wine beyond traditional festive occasions. Increased tourism, hospitality activity, and premium dining experiences are also creating new consumption opportunities. Expanding urbanization and greater exposure to international beverage trends are further supporting market development. According to YouGov PLC data published in March 2024, among 1,000 respondents, approximately 21% of consumers said they loved sparkling wine, while 42% said they liked it.

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Furthermore, the expansion of modern retail and e-commerce is improving product accessibility across a wider range of consumer segments. Attractive packaging, smaller bottle formats, and convenient ready-to-serve options are supporting trial and purchase occasions. According to data published in August 2026, the growing popularity of miniature wine bottles, typically 200-250ml, is supporting convenient single-serve consumption, particularly for sparkling wine, where smaller formats help consumers enjoy a glass without losing the wine’s bubbles. Stronger marketing through digital platforms and social media is also increasing consumer awareness and brand engagement.

Market Dynamics

Analyst Perspective

The global sparkling wine market is expected to benefit from evolving consumer preferences and broader interest in premium beverage experiences. Product differentiation and innovation are likely to remain important as producers seek to attract new consumer groups. Expanding retail accessibility and digital purchasing channels can support wider market penetration. Regional wine cultures, tourism, and hospitality activity will continue to influence consumption patterns across markets. Competition among established producers and emerging brands is expected to encourage greater variety and differentiation within the category.

Consumer Insights

Consumers in the sparkling wine market are increasingly seeking premium products that offer an affordable luxury experience for celebrations, gifting, and social occasions. Sparkling wine consumption is gradually expanding beyond traditional events to casual dining, brunches, and everyday gatherings. Younger consumers are showing growing interest in rosé, fruit-forward flavors, and sweeter, easy-drinking varieties. Rising awareness of mindful drinking is also creating opportunities for low-alcohol and alcohol-free alternatives. Additionally, attractive packaging, social media influence, and aspirational lifestyles are shaping consumer preferences and purchase decisions, particularly among younger urban consumers.

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Product Type Insights

The prosecco in the sparkling wine market accounted for the largest share of 44.4% of the revenue in 2025. Prosecco benefits from its approachable taste profile, making it accessible to consumers who may be new to sparkling wine. Its lighter and fruit-forward character supports consumption across casual as well as formal occasions. Strong brand recognition has also helped establish Prosecco as a familiar choice in international markets. Its versatility with food and cocktails further broadens its potential consumption occasions. The segment also benefits from a wide range of price points, allowing producers to target different consumer groups.

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Sparkling rosé segment is projected to grow significantly at a CAGR of 9.5% from 2026 to 2033. Sparkling rosé is supported by consumer interest in visually distinctive and contemporary wine products. Its attractive color and fruit-oriented flavor profile can appeal particularly to consumers seeking novel drinking experiences. The category also aligns well with social occasions where presentation and product aesthetics influence purchasing decisions. Its positioning across both premium and lifestyle-oriented offerings provides brands with opportunities for differentiation. Seasonal launches and limited-edition variants can further stimulate consumer interest in the segment.

Distribution Channel Insights

The sales of sparkling wine through off-trade channels account for the largest share of 71.9% of the global revenue in 2025. The off-trade segment benefits from consumers purchasing sparkling wine for home consumption and private gatherings. Supermarkets and specialty wine stores provide broader shelf visibility and allow consumers to compare products across brands and price points. E-commerce platforms are also improving access to a wider selection, particularly where physical retail has a limited assortment. Promotional campaigns, seasonal displays, and multi-pack offerings can encourage purchase decisions. Greater convenience in product discovery and purchasing is supporting the channel's expansion.

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The sales of sparkling wine through the on-trade channel are projected to grow at the fastest CAGR of 9.6% from 2026 to 2033. The on-trade segment is supported by the expansion of restaurants, hotels, bars, and premium dining establishments. Sparkling wine benefits from being frequently selected for celebratory occasions and social gatherings within hospitality venues. Sommelier recommendations and curated wine lists can also influence consumer trial and brand selection. Food-pairing experiences provide additional opportunities to introduce consumers to different sparkling wine styles. The growth of premium hospitality and experiential dining further supports sales through this channel.

Regional Insights

The North America sparkling wine market accounted for a market share of 25.9% in 2025. The North American sparkling wine market is supported by strong consumer familiarity with sparkling beverages and diverse purchasing occasions. Product innovation is helping brands appeal to younger and more experimental consumers. Growth in premium dining and hospitality is creating additional opportunities for category penetration. Seasonal celebrations and social events also contribute to recurring demand. Established retail infrastructure enables broad product availability across major markets.

U.S. Sparkling Wine Market Trends

The U.S. led the North American sparkling wine market in 2025, holding the largest market share with 84.4% of the region’s total revenue. The sparkling wine market in the U.S. benefits from a broad consumer base with growing interest in diverse wine styles and premium beverage experiences. Expanding wine tourism and tasting experiences are encouraging consumers to explore different sparkling wine varieties. Strong restaurant and hospitality networks provide multiple occasions for consumption. Digital marketing is helping brands engage younger audiences and communicate product attributes more effectively. Specialty wine retailers also provide greater visibility for differentiated offerings.

Europe Sparkling Wine Market Trends

The European sparkling wine market accounted for the largest market share of 46.1% in 2025. Europe benefits from its long-established wine culture and strong consumer familiarity with sparkling wine. Tourism across major wine-producing destinations creates opportunities for product discovery and brand exposure. Well-developed hospitality networks support consumption through restaurants, hotels, and events. Cross-border trade also enables consumers to access products from different producing countries. The presence of established wine producers and specialized distribution networks further strengthens the regional market.

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Italy led the European sparkling wine market in 2025, holding the largest market share with 28.3% of the region’s total revenue. Italy is supported by its strong domestic wine culture and established production base for sparkling wines. Prosecco has expanded the category's presence across both domestic and international markets. Wine tourism and visits to production regions provide consumers with opportunities to engage directly with producers and products. Strong food culture also creates natural pairing occasions for sparkling wines. Export activity further enhances the visibility of Italian sparkling wine brands globally. According to data published in March 2025, Italy’s wine exports reached USD 8.8 billion (Euro 8.13 billion) in 2024, with sparkling wine exports growing 8.9% to USD 2.6 billion (Euro 2.38 billion). Prosecco DOC was a key contributor, accounting for more than 75% of Italy’s exported sparkling wine value and reinforcing Italy’s strong position in global sparkling wine trade.

Asia Pacific Sparkling Wine Market Trends

The Asia Pacific sparkling wine market is expected to grow at the fastest CAGR of 10.0% in 2025. The sparkling wine market in the Asia Pacific is benefiting from increasing exposure to international wine varieties and evolving beverage preferences. Expanding urban hospitality sectors are creating additional consumption occasions across restaurants, hotels, and lounges. Younger consumers are showing greater interest in premium and visually distinctive beverage products. Improved retail infrastructure is making imported and locally produced sparkling wines more accessible. Wine education and tasting events are also helping build category awareness.

China led the Asia Pacific sparkling wine market in 2025, holding the largest market share with 35.9% of the region’s total revenue. China's market is supported by the expansion of its urban middle-class consumer base and growing interest in international wine products. Premium restaurants and hotels provide important channels for introducing sparkling wine to consumers. Online retail platforms offer extensive product selection and convenient purchasing options. Increasing exposure to Western dining and beverage culture is broadening consumption occasions. Local distributors and international brands are also expanding their presence across major cities.

Central & South America Sparkling Wine Market Trends

The Central & South America sparkling wine market is projected to grow at a CAGR of 9.4% from 2026 to 2033. The sparkling wine market in Central & South America is supported by a strong social culture around gatherings, celebrations, and shared drinking occasions. Local wine-producing countries provide a foundation for consumer familiarity with wine-based beverages. Growing modern retail networks are improving access to sparkling wine beyond specialist outlets. Tourism and hospitality development are creating additional opportunities for consumption. Producers can also benefit from introducing products tailored to local taste preferences and price sensitivities.

Middle East & Africa Sparkling Wine Market Trends

The Middle East & Africa sparkling wine industry is expected to grow at a CAGR of 9.1% from 2026 to 2033. The Middle East & Africa market is shaped by significant differences in alcohol regulations, consumer preferences, and market structures across countries. In permitted markets, premium hotels, restaurants, and tourism destinations provide important consumption channels. International tourism can increase exposure to sparkling wine brands and product varieties. The development of premium hospitality infrastructure is creating new opportunities in selected markets. Non-alcoholic sparkling alternatives may also broaden category participation in markets with stronger restrictions on alcoholic beverages.

Key Companies Insights & Market Share Insights

The sparkling wine industry is characterized by the presence of established global wine producers and regional specialists competing across diverse product categories. Companies focus on strengthening brand recognition, expanding distribution networks, and introducing differentiated products to capture consumer demand.

Market participants are also investing in packaging, product innovation, and premium positioning to enhance competitiveness. Partnerships with retailers, hospitality providers, and distributors remain important for increasing market reach. Competitive dynamics vary significantly across regions due to differences in consumer preferences, regulations, and purchasing patterns.

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Key Sparkling Wine Companies

The following key companies have been profiled for this study on the sparkling wine market.

• LVMH (Moët Hennessy Louis Vuitton)

• Pernod Ricard

• Freixenet Global

• Rotkäppchen-Mumm Sektkellereien GmbH

• Tenute Lunelli.

• Campari Group Ingredients

• Codorníu Raventós.

• Treasury Wine Estates Ltd.

• Laurent-Perrier Group

• Vinarchy Australia Limited

Recent Developments

• In December 2025, Maison Vendôme launched a diamond-infused sparkling wine, positioning the product as an ultra-luxury offering with distinctive packaging and product innovation. The launch highlights the growing premiumization and differentiation trend in the sparkling wine market.

• In September 2025, French Bloom became Formula 1’s first official non-alcoholic sparkling wine partner, with its Le Blanc and Le Rosé cuvées available across F1 hospitality venues. The partnership highlights the growing presence of premium alcohol-free sparkling wine in high-profile lifestyle and hospitality occasions.

Global Sparkling Wine Market Report Segmentation

This report forecasts revenue growth at the regional and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the sparkling wine market report on the basis of product type, distribution channel, and region.

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• Product Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Champagne

  • Prosecco

  • Sparkling rosé

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • On-trade

  • Off-trade

• Regional Outlook (Revenue, USD Million, 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa

Research Methodology

The sparkling wine market figures in this report are based on a proven research process that combines executive interviews with secondary research from proprietary databases, company filings, and recognized regulatory and institutional sources. Market size is built through value-chain sizing-reconciling supply-side and demand-side estimates-and triangulated with bottom-up and top-down approaches. Every estimate passes multiple levels of expert validation before publication, with each sparkling wine segment quantified using the revenue-capture definitions in the table below.

Delivered Customizations

This report has been delivered with the following In-depth customizations