Sports Analytics Market Size, Share & Trends Analysis Report By Component, By Analysis, By Sports, By End-use (Sports Team, Sports Leagues/Associations, Individual Players/Coaches, Media Organization, Sports Betting, Others), By Region, And Segment Forecasts, 2024 - 2030

Sports Analytics Market Size & Trends

The global sports analytics market size was estimated to be USD 3.52 billion in 2023 and is projected to grow at a CAGR of 21.5% from 2024 to 2030. The market growth can be attributed to the growing significance of analytics solutions for analyzing team performance, tracking individual players, monitoring injuries, and optimizing training programs. The market is further expanding due to the increasing number of sports leagues as well as national and international sports events across the globe.

The proliferation of wearable technology and sensors has enabled the real-time tracking of athletes, providing a large volume of data on their movements, physiological metrics, and overall performance. This granular information not only aids coaches and sports scientists in optimizing training regimens but also assists teams in making informed decisions during games. Furthermore, the market has become integral to fan engagement, with teams leveraging data to enhance the spectator experience through personalized content, interactive applications, and augmented reality experiences.

Technology providers have developed a HANS device, a U-shaped device located behind the neck. This device is built from composite material and consists of two major parts. One is helmet support, and the other is neck and shoulder support. The device prevents the head from flogging backward and forward in a crash while also preventing excessive twisting movements. Furthermore, technology providers have integrated sports equipment such as golf and cricket balls with GPS technology to capture real-time tracking and transfer the data to mobile phones. The GPS helps to automatically keep score and determine the strengths and weaknesses of players. For instance, the GPS chip located in the golf ball can keep track of the shot's height, shot tracking, and golf ball location and synchronize the data to the application in the mobile phone.

The need for precision in decision-making is the key driver propelling the growth of the market. With the advent of advanced tracking technologies and the widespread use of wearables, teams can now capture intricate details about player movements, fitness levels, and physiological data in real-time. The availability of this information empowers coaches and sports scientists to make informed decisions regarding training regimens, injury prevention strategies, and in-game tactics. The precision offered by sports analytics not only enhances the overall performance of athletes but also contributes to the collective success of teams by identifying patterns and trends that might go unnoticed through traditional methods. For instance, in February 2022, Oracle Corporation and Red Bull Racing entered a partnership and formed a new team called Oracle Red Bull Racing. The team utilized Oracle Cloud’s analytics and optimized technology to enhance training and fan experience.

The market is undergoing a transformative shift as there is an increasing focus on engaging fans at stadiums. Traditionally, the in-stadium experience revolved around the live action on the field, but the integration of advanced analytics is reshaping the way fans interact with their favorite sports. Teams and venues are leveraging analytics to create a more immersive and personalized experience for spectators. This shift is not only enhancing fan engagement but also providing teams and sponsors with valuable insights into fan behavior and preferences.

Market Concentration & Characteristics

The market growth stage is high, and the pace of the market growth is accelerating. This surge is driven by the increasing demand for data-driven insights, enhanced player performance analysis, and strategic decision-making processes. Teams and organizations are leveraging advanced analytics tools to gain a competitive edge, optimize strategies, and elevate fan engagement.

The market is seeing an increasing number of merger and acquisition (M&A) activities by the leading players underlying a dynamic industry landscape. Major companies are actively pursuing strategic acquisitions to expand their product portfolios, enhance technological capabilities, and gain a stronger foothold in lucrative market segments. These consolidations aim to leverage complementary strengths, broaden customer reach, and drive innovation to meet the evolving demands of teams, leagues, and fans for more advanced analytical solutions.

The sports analytics market is also subject to moderate regulatory scrutiny. Governing bodies and leagues are implementing guidelines to ensure the responsible use of player data and prevent potential exploitation or discrimination based on analytics insights. In addition, regulations are being introduced to safeguard the integrity of sports and prevent undue influence from external parties.

End-use concentration is a significant factor in the sports analytics market. Professional sports teams and leagues constitute a major end-use category, leveraging analytics for strategic decision-making, player evaluation, and fan engagement. In addition, media and broadcasting companies are significant consumers of analytics solutions, utilizing them to enhance viewer experiences and provide insightful commentary.

Component Insights

Based on component, software segment accounted for the largest market revenue share in 2023. The growth can be attributed to the rising adoption of analytics software by large sports organizations for analyzing and assessing the strengths and weaknesses of players and improving their performances. Software applications, including pre/post-game analysis, motion/video analysis, data visualization, and real-time predictive analysis, produce sports analytical data. Marketers offer customized software based on the specific requirements of teams and individuals. Developments in AR/VR, 2D/3D imaging, biometrics, video-based sensing, and big data analytics have transformed the software segment.

Services components are expected to register the fastest CAGR from 2024 to 2030. The growth can be attributed to the increasing adoption of various services by several small sports clubs for developing their playing style. Sports analytics services include professional and managed services. The implementation of these services ensures the effective functioning of the software with transparency and control throughout the process. Various associations and teams are approaching service providers to help them expand their growth and bring improvements in their main activities. Dedicated analysts are in high demand due to the increased requirement for competent staff with experience in delivering actionable insights.

End-use Insights

Sports betting end-use accounted for the largest market revenue share in 2023. The sports betting segment is experiencing dynamic market trends. As technological advancements continue to reshape the industry, there is a noticeable shift toward data-driven decision making. Analytics tools are becoming increasingly sophisticated, enabling bettors and organizations to analyze player performance, team dynamics, and historical data to make more informed predictions. The integration of artificial intelligence and machine learning is further enhancing predictive modeling, thus providing a competitive edge.

Media organization end-use is expected to register the fastest CAGR from 2024 to 2030. The increasing demand for insightful content and real-time analysis, media entities are leveraging advanced analytics tools to enhance their sports coverage. Predictive analytics, player performance metrics, and interactive visualizations have become integral components in delivering engaging sports content. As sports enthusiasts demand in-depth insights, media organizations are aligning their strategies to incorporate cutting-edge analytics, creating a competitive landscape where innovation and data-driven narratives define the evolving market trends in sports media analytics.

Analysis Insights

Based on analysis, the on-field analysis segment accounted for the largest market revenue share in 2023. On-field data metrics enable teams to determine how to improve in-game strategies, nutrition plans, and other methods for elevating their athletes’ performance levels. The demand for effective health assessment of players is expected to grow due to an increasing need to improve performance and keep players safe from injuries. On-field analytical tools are used in various sports, allowing teams to analyze the data and offer reliable insights to sports organizations and coaches.  

Off-field analysis is expected to have a moderate CAGR from 2024 to 2030. The growth can be attributed to the growing trend among sports enthusiasts to understand the game dynamics deeply intertwined with the evolving landscape of how games are analyzed, strategies are formulated, and player performances are evaluated beyond the immediate play on the field. Sports enthusiasts can use this information in betting and fantasy gaming applications. A sports organization and its supporters typically engage in a two-way conversation. Building brand loyalty for teams, sports, leagues, and companies is the goal of a fan engagement platform, which is delivered by establishing a more personal connection with fans.

Sports Insights

Football, in terms of sports, accounted for the largest market revenue share in 2023. The increasing popularity and global following of football are driving the growth of this segment. As the world's most popular sport, football commands extensive viewership, fan engagement, and financial investment, creating lucrative opportunities for the application and development of sports analytics. Teams and clubs across the globe are leveraging data analytics for performance enhancement, scouting, injury prevention, and fan engagement. This reliance on data-driven decision making in football has catalyzed advancements in sports analytics technologies and methodologies.

Cricket segment is expected to register the fastest CAGR of around 21.0% from 2024 to 2030. Cricket has benefitted greatly by embracing technological advances. HawkEye, Hotspot, Snickometer, and the ball speedometer are some technologies used by the International Cricket Council (ICC). In addition, ICC has deployed nearly 32 cameras, including eight ultra-motion HawkEye cameras, stump cameras, and Spidercams. These cameras are used to produce 360° replays of matches. For instance, in October 2022, the International Cricket Council (ICC) unveiled new world-leading activations on its official mobile application (available on both Android and iOS) and tournament website, that utilizes rich data to produce a 360°visualisation of the tournament's biggest sixes in the match center as well as real-time fielding positions throughout the match

Regional Insights

North America accounted for over 28.0% of the revenue share for the market in 2023. The promising growth prospects of the market can be attributed to the increasing adoption of advanced technologies such as smart infrastructure, sports data analytics, and digital signage in sports stadiums to attract fans and improve team performance. Major sports leagues such as the NFL, NBA, MLB, and NHL are increasingly relying on sports analytics solutions to make data-driven decisions, optimize growth strategies, and gain a competitive advantage.

U.S. Sports Analytics Market Trends

The U.S. Sports Analytics market is expected to grow at a CAGR of over 20.0% from 2024 to 2030. The growing focus of sports analytics solution providers on offering innovative solutions is further boosting market growth. For instance, Whoop, Inc. is a sports industry startup that offers smart wearable devices that monitor players' physical activities, quantify the intensity of workouts, and monitor sleep and heart rate variability.

Europe Sports Analytics Market Trends

Europe Sports Analytics market is expected to witness a CAGR of over 20.0% from 2024 to 2030. European sports organizations are utilizing sports analytics solutions to provide better fan experiences, design innovative events, and ensure high community engagement and improved player performances. Furthermore, market players are offering solutions that incorporate data, artificial intelligence, virtual and augmented reality, blockchain, monitoring devices, tokenization, and other technologies to cater to the diverse analytical needs of sports organizations.

Sports Analytics market in Germany is expected to witness a CAGR of nearly 19.0% from 2024 to 2030. The market benefits from the high degree of interest in sports across the country, with many people actively participating in and following various sports. The popularity of sports boosts the demand for sophisticated and more detailed analysis of sports performance and outcomes.

UK Sports Analytics market is accounted for a market revenue share of nearly 22.0% in 2023. The country’s market growth can be attributed to the high popularity of numerous sports nationwide. The country’s sports industry continues to offer opportunities for various sports analytics businesses in the UK.

Sports Analytics market in France is expected to witness a CAGR over 18.0% from 2024 to 2030 due to strong sporting history and various initiatives that promote the sports sector in the country. The Sports Innovation Society organizes a Sports Innovation Summit, allowing international experts and sports analytics companies to collaborate to launch innovative products. 

Asia Pacific Sports Analytics Market Trends

Asia Pacific market is expected to witness a CAGR of over 23.0% from 2024 to 2030. The region is seeing rapid growth in the popularity of sports such as football, cricket, and basketball. This creates demand for data-driven insights and performance analysis in the region’s sports sector, as sports teams, organizations, and fans are using data analytics solutions to gain insights into player performance, fan engagement, and team strategies.

Sports Analytics market in China is expected to witness a CAGR of nearly 23.0% from 2024 to 2030. China has seen a significant rise in public-oriented programming and sporting events, resulting in a tremendous surge in sports analytics and fitness-related applications. Developers of customer-centric sports platforms are focusing on partnering with various sports clubs and organizations to expand their product offerings.

India Sports Analytics market is expected to witness a CAGR of over 25.0% from 2024 to 2030. The promising growth prospects of the market can be attributed to the increased adoption of tools for data analytics, machine intelligence, digital mapping, and immersive viewing in sporting events.

Sports Analytics market in Japan is expected to witness a CAGR of nearly 23.5% from 2024 to 2030. The country has hosted major sporting events such as the Tokyo Olympics and World Rugby Games in the past. Moreover, increased demand for fitness and sports-related activities among all age groups and a significant growth in outdoor activities such as jogging, camping, mountaineering, and cycling are expected to drive the market.

Middle East and Africa Sports Analytics Market Trends

The Middle East and Africa region is expected to witness a CAGR of nearly 20.0% from 2024 to 2030 due to the rising investment of governments in youth development programs. Sports analytics solutions offer a platform for player development, talent identification, and training programs. Furthermore, the growing use of advanced technologies such as interactive platforms, mobile applications, and social media platforms to improve fan engagement and provide personalized experiences to fans is fueling the growth of the regional market.

Saudi Arabia Sports Analytics market is expected to witness a CAGR of over 18.0% from 2024 to 2030 owing to the rising participation of citizens in various sports activities is offering numerous growth opportunities for the market. The government is also making significant investments in various sports events, including chess championships, tennis tournaments, golf and rugby tournaments.

Key Sports Analytics Company Insights

Some of the key players operating in the market include Oracle Corporation, IBM Corporation, SAP SE, SAS Institute Inc. and among others.

• Oracle Corporation specializes in developing and marketing database software and technology, cloud-engineered systems, and enterprise software products. The company provides a comprehensive suite of products for sports analytics that enables teams to harness the power of data for strategic decision-making, performance optimization, fan engagement, and revenue generation.

• SAS Institute Inc. specializes in business intelligence, predictive and advanced analytics, software applications, and data visualization offerings. The company provides solutions for advanced analytics, AI, ML, data management, fraud & security, IoT, and operationalizing analytics, among others.

Agile Sports Analytics LLC, Stats Perform, Experfy Inc., Catapult International Ltd. are some of the emerging market participants in the sports analytics market.

• Agile Sports Analytics LLC enable sports teams and organizations to make data-driven decisions quickly and efficiently. The company’s technology is designed to process and analyze large volumes of sports data, providing insights into player performance, game strategies, and health management.

• Experfy Inc. transform sports data in an easily interpreted and utilized manner. The company harnesses big data and AI technologies to offer innovative solutions that empower sports organizations, teams, and broadcasters with actionable insights. Its services range from performance analysis and player health monitoring to fan engagement strategies, ensuring a comprehensive approach to sports analytics.

Recent Developments

• In January 2024, Sportradar AG launched FanID, a new platform that delivers personalized marketing by combining a data clean room and the company’s marketing activation technology to connect rightsholders and brands. By utilizing FanID, brands can gain access to official sports data and Intellectual Property (IP) from rightsholders, enabling them to create engaging and authentic marketing initiatives.

• In March 2023, Deltatre S.p.A. partnered with Major League Soccer (MLS) and Sportec Solutions, under which it would produce advanced data feeds from every MLS match. These enhanced data feeds would provide fans watching MLS games on MLS Season Pass, a steaming service offered on the Apple TV app, with more engaging information. The feeds are likely to play a key role in fostering the league's growth, both on and off the field.

• In December 2023, Genius Sports Group launched its new and innovative identification solution, FanHub ID. This privacy-compliant solution utilizes proprietary online and offline data signals to construct fan-based profiles. It provides marketers and content owners with fresh opportunities to reach effectively, and measure engaged sports audiences on a large scale.

Sports Analytics Market Report Scope

Global Sports Analytics Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global sports analytics market report based on component, analysis, sports, end-use, and region.

• Component Outlook (Revenue, USD Billion, 2018 - 2030)

  • Software

  • Services

• Analysis Outlook (Revenue, USD Billion, 2018 - 2030)

  • On-Field

    • Players & Team Analysis

    • Video Analysis

    • Health Assessment

  • Off-Filed

    • Fan Engagement

    • Ticket Pricing

• Sports Outlook (Revenue, USD Billion, 2018 - 2030)

  • Football

  • Cricket

  • Baseball

  • Basketball

  • Rugby

  • Others

• End-use Outlook (Revenue, USD Billion, 2018 - 2030)

  • Sports Teams

  • Sports Leagues/Associations

  • Individual Players/Coaches

  • Media Organization

  • Sports Betting

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa (MEA)

    • UAE

    • Saudi Arabia

    • South Africa