Stretch Marks Treatment Market Size, Share & Trends Analysis Report By Treatment (Topical Products, Laser, Microdermabrasion, Oils & Serums), By Region, And Segment Forecasts, 2024 - 2030

Stretch Marks Treatment Market Trends

The global stretch marks treatment market size was estimated at USD 289.72 million in 2023 and is projected to grow at a CAGR of 9.0% from 2024 to 2030. Increasing incidence of obesity globally, rising number of pregnancies and concerns about stretch marks, and advancements in treatment technologies, are factors boosting market growth. According to the WHO article published in August 2024, about 1 in 8 individuals globally were affected by obesity in 2022.

In addition, around 2.5 billion adults aged 18 and older were classified as overweight, with 890 million of those individuals living with obesity. Especially, 43% of adults in this age group were considered overweight, and 16% were identified as obese. The issue of overweight extends to younger populations, with 37 million children under the age of 5 also classified as overweight in 2022.

The rising number of pregnancies and concerns about stretch marks fuel the growth of the market. According to a CDC article published in April 2024, in the U.S., the number of births in 2023 reached about 3,591,328. Although this huge number, the birth rate among teenagers was 13.2 births per 1,000 females. These continued pregnancies reflect ongoing efforts and trends toward better education and access to contraceptive methods. However, the substantial number of births still raises concerns about associated conditions, such as stretch marks, which are a common issue during pregnancy. This emphasizes the importance of effective stretch mark treatments and the growing market demand for such solutions.

Technological advancements in stretch mark treatment boost the market's growth. According to an NCBI article published in June 2023, a new treatment that integrates topical formulations containing beta-glucan with nano-fractional radiofrequency has proven effective in addressing stretch marks. The study demonstrated notable enhancements in skin elasticity, thickness, and collagen density, offering a promising solution for individuals looking to minimize the appearance of stretch marks without experiencing adverse effects.

Rapid weight fluctuation increases the risk of stretch marks and drives the growth of the market. According to the Health Line article published in March 2024, rapid or dramatic weight loss can stress the skin significantly, causing tears in the dermis, the skin's middle layer, which results in stretch marks. To minimize this risk, losing weight gradually is advisable, as it allows the skin to adapt to the changes more effectively. However, genetics, hormonal changes, and other underlying conditions can also contribute to the likelihood of developing stretch marks, making them a common issue during periods of significant weight fluctuation.

Market Concentration & Characteristics

The market is witnessing a high degree of innovation, with companies introducing advanced products to improve the effectiveness and convenience of treatments. Innovations include the development of microneedling devices, the integration of radiofrequency technology, and the use of sophisticated formulations to enhance skin repair and regeneration.

Several market players, such as Alliance Pharma PLC, Basq Skincare, Clarins Group, and Candela Corporation, are involved in mergers and acquisitions. Through M&A activity, these companies employ key strategies such as type innovation, strategic collaborations, and geographical expansion to enhance their presence and address the growing demand for stretch mark treatments.

Regulations significantly impact the market by ensuring safety, efficacy, and quality standards. Stringent regulatory requirements can delay product approvals, affecting market entry and innovation. However, they also enhance patient confidence and device reliability, ultimately supporting the market's growth by ensuring that only safe and effective devices are available for clinical use.

There are currently no direct substitutes. However, various complementary approaches can support primary treatments. Nutritional supplements such as vitamins A, C, and E, along with zinc and silica, aid in skin health from within. Adequate hydration and a balanced diet rich in antioxidants and essential fatty acids help maintain skin elasticity and repair. Regular exercise improves circulation and overall skin health, contributing to the prevention and reduction of stretch marks.

Market players in the stretch marks treatment sector are expanding their presence by entering new geographical markets, forming strategic partnerships with local distributors, and tailoring their product offerings to align with specific regional skincare requirements.

Treatment Insights

The topical products segment held the largest share of over 60.2% in 2023 due to the rising occurrence of stretch marks, attributed to factors such as pale skin, pregnancy, delivering twins or large babies, rapid weight fluctuations, and obesity, driving the demand for treatment options. In addition, the use of corticosteroid medications contributes to this demand. Topical products, which are segmented into creams, oils, serums, and lotions, are particularly sought after for managing stretch marks. According to the ResearchGate article published in December 2023, clinical studies have demonstrated that formulations containing Centella Asiatica can notably enhance the appearance of stretch marks. This botanical ingredient is recognized for its ability to support skin healing and improve the texture of affected areas. Incorporating Centella asiatica into topical products, such as creams and lotions, users may experience significant improvements in the visibility and overall appearance of stretch marks. This makes Centella asiatica a valuable component in the formulation of effective treatments for managing and reducing stretch marks.

The laser segment is growing at the fastest CAGR of 9.3% over the forecast period. Increasing demand for non-invasive and effective solutions to improve skin appearance, advances in laser technology, and enhanced stretch mark reduction through combined treatments. According to the Medical News article published in May 2023, using a combination of treatments, such as radiofrequency and pulsed dye laser therapy, has shown superior results in reducing stretch marks. According to a study, nearly 90% of participants reported good to very good improvement in their stretch marks after undergoing a series of these combined treatments.

Regional Insights

The North America stretch marks treatment market is expected to grow at a CAGR of 8.7% over the forecast period. Growing research and development (R&D) investments, a rising obesity population, and advanced stretch mark treatment technologies are significant market expansion drivers. According to the CDC article published in September 2023, new population data from 2022 indicate a concerning rise in adult obesity rates across the U.S., with 22 states reporting obesity prevalence at or above 35%, an increase from 19 states in 2021. This surge in obesity is likely to drive higher demand for stretch marks treatments, as obesity is a known risk factor for developing stretch marks. The increase in affected individuals underscores the need for effective solutions to manage and reduce the appearance of stretch marks, further fueling growth in the market for both preventive and corrective treatments.

U.S. Stretch Marks Treatment Market Trends

The stretch marks treatment market in the U.S. held the largest market share in the North America region. The rising geriatric population, which is more susceptible to CVD cases, increasing cardiac surgery patients, and technological advancements. According to the Food Research & Action Center article published in July 2024, the data reveal that 39.6% of U.S. adults are classified as obese, with an additional 31.6% being overweight and 7.7% categorized as severely obese. This high prevalence of obesity significantly contributes to the development of stretch marks, highlighting an increasing demand for effective treatments.

Asia Pacific Stretch Marks Treatment Market Trends

Asia Pacific stretch marks treatment market dominated globally in 2023 with a share of 39.5%; owing to the increased obesity rate and rising pregnancies, changing consumers’ preferences for these procedures is also driving the market growth in Asia Pacific. According to the Asia Pacific Society of Cardiology, in June 2024, a significant prevalence of stretch marks, ranging from 20% to 40%, has been observed in West Asian countries, including Qatar, Saudi Arabia, and the United Arab Emirates. In Southeast Asia, Malaysia has the highest obesity rate, with approximately 20% of the population affected. Additionally, nations such as China, Indonesia, and India have experienced a troubling surge in obesity rates among children and adolescents over the decade.

China stretch marks treatment market accounted for the largest share in the Asia Pacific region in 2023. The key factors for the market's growth are the increasing prevalence of obesity cases and stretch mark conditions and government initiatives driving the growth of the market. According to the World Obesity Federation. article published in March 2023, national speakers have highlighted the critical need for a "Healthy China," an ambitious program aimed at integrating health into all aspects of policymaking in China. With more than 50% of Chinese adults and approximately 20% of school-aged children experiencing overweight issues, obesity prevention and control have become top priorities for the Chinese National Health Commission. This initiative has gathered attention from various governmental bodies, academic institutions, and international organizations, emphasizing the commitment to tackling obesity.

Stretch marks treatment market in Japan accounted for the second largest share of the market in the Asia Pacific region in 2023 due to the launch of new types and collaborations between industry players, increased adoption of advanced stretch mark treatments, rising obesity cases, and pregnancy incidence. For instance, in August 2023, Japan reported an obesity rate of just 4.5%. This rate of obesity can influence the demand for stretch marks treatments in Japan. With fewer individuals experiencing obesity-related skin issues, the market for stretch marks treatments in Japan may be less pronounced compared to regions with higher obesity rates.

The India stretch marks treatment market is experiencing significant growth, driven by several key factors, growing incidence of obesity, increasing pregnancy cases, and expanding healthcare infrastructure. According to an article in “The Indian Express” published in March 2024, over the past thirty years, obesity rates among women have surged dramatically, climbing from 1.2% in 1990 to 9.8% in 2022. In 2022, there were approximately 44 million women affected by obesity. During the same period, obesity among men also increased, though by a smaller margin of 4.9 percentage points, resulting in around 26 million men living with obesity. This sharp rise in obesity rates is likely to drive demand for stretch marks treatments, as the condition is closely linked with significant weight fluctuations and obesity.

Europe Stretch Marks Treatment Market Trends

The stretch marks treatment market in Europe held the second-largest revenue share in 2023. This can be attributed to the increasing number of obese people and rapid weight fluctuations. For instance, in January 2024, obesity is becoming a growing issue across Europe, with one in six EU citizens classified as obese and more than half of adults in the EU considered overweight.

Germany stretch marks treatment market dominated the Europe region with the largest revenue share of 22.99% in 2023. The factors contributing to this large share are the presence of key market players, the rising number of obesity incidences, and advanced healthcare infrastructure. For instance, in September 2022, about 19.0% of adults in Germany were classified as obese, defined as having a BMI of 30 kg/m² or higher in 2022. This represents an ongoing rise in obesity rates from previous years, with a notable increase observed particularly among older adults aged 45 to 64.

Stretch marks treatment market in UK held the second-largest market share in the Europe region in 2023. The rise in pregnancies and the increasing obesity incidence highlight the need for continued innovation and advancements in stretch mark treatment to reduce this trend effectively. According to the Office for National Statistics article published in March 2023, the UK and Wales experienced an increase in pregnancies, rising from 817,515 in 2020 to 824,983 in 2021. This uptick, the first in six years, highlights a growing demand for effective stretch marks treatments. As the number of pregnancies rises, so does the prevalence of stretch marks, prompting increased interest in both preventive and corrective skincare solutions. Expectant mothers and others affected by stretch marks are seeking more effective treatments, driving growth in the market for products and therapies to manage and reduce stretch marks' appearance.

The France stretch marks treatment market is anticipated to witness a significant CAGR of 9.4% during the forecast period. The rising number of obesity cases and increased demand for stretch marks treatment are boosting the market's growth. For instance, in October 2023, nearly 21% of the adult population in France was classified as obese, a figure that has doubled over the past 20 years, highlighting the severity of the issue. Additionally, approximately 8% of children in France are also affected by obesity, emphasizing the need for early intervention and preventative measures to address this growing problem.

Latin America Stretch Marks Treatment Market Trends

The Latin American stretch marks treatment market is growing due to several factors. The growing number of obesity cases, increasing pregnancy incidence, and rising government initiatives fuel the market's growth.

Brazil stretch marks treatment market is expanding due to several distinct growth drivers. Rising healthcare expenditure and government initiatives aimed at improving cardiac care infrastructure. For instance, in December 2023, the World Obesity Atlas forecasts that by 2030, Brazil will experience a prevalence of obesity, affecting 33% of women and 26% of men. This projection positions Brazil among the top 11 countries with the highest obesity rates for women and the top 9 for men. The anticipated rise in obesity is expected to significantly impact the stretch marks treatment market, as the condition frequently results from substantial weight changes.

MEA Stretch Marks Treatment Market Trends

MEA stretch marks treatment market is expected to grow at the lucrative growth. The rising incidence of obesity and the increasing adoption of advanced stretch mark treatment technologies in the region.

South Africa stretch marks treatment market held a 39.0% share in 2023. Increasing obesity cases and rising healthcare expenditure. For instance, in March 2024, In South Africa, the obesity rate stood at 31% for men and a striking 68% for women. In addition, the National Health and Nutrition Survey reveals that 13% of children aged one to five are obese, significantly higher than the global average of 6.1%. This high prevalence of obesity across different age groups is likely to drive demand for stretch marks treatments, as rapid weight fluctuations often contribute to the development of stretch marks.

Key Stretch Marks Treatment Company Insights

Some of the key players operating in the industry include Alliance Pharma PLC, Basq Skincare, and Clarins Group. The company’s key strategies include understanding the strengths and weaknesses of major market participants, anticipating future market trends, opportunities, and challenges, and making proactive decisions based on insights into emerging technologies and changing consumer preferences. For instance, Weleda AG Source and Union Swiss (Pty) Ltd are some of the emerging players in stretch marks treatment.

Recent Developments

• In November 2023, BEAUTYLAB introduced its new Microneedling Pen System, a professional-grade treatment designed to boost cellular renewal by leveraging the skin’s natural healing process. The system uses fine needles to create temporary microscopic traumas on the skin's surface, triggering a natural wound-healing response.

• In May 2022, Givaudan Active Beauty launched Centella CAST, a natural extract derived from Centella Asiatica using green fractionation. This innovative ingredient targets the mechanisms behind stretch marks by enhancing skin elasticity, density, and firmness, thereby improving the appearance of stretch marks for a wide range of users.

• In April 2022, Skin Science Solutions introduced Icoone Roboderm, an advanced device that leverages innovative cellular technologies for painless, non-invasive facial and body rejuvenation. This technology provides versatile, customizable treatments for both facial and body concerns, including the reduction of stretch marks and wrinkles.

Stretch Marks Treatment Market Report Scope 

Global Stretch Marks Treatment Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis on the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global stretch marks treatment market report on the basis of treatment and region:

• Treatment Outlook (Revenue, USD Million, 2018 - 2030)

  • Topical Products

    • Creams

    • Oils & Serums

    • Lotions

  • Laser

    • Fractional Laser

    • Pulse-Dye Laser

    • Others

  • Microdermabrasion

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

  • U.S.

  • Canada

  • Mexico

  • Europe

  • UK

  • Germany

  • France

  • Italy

  • Spain

  • Denmark

  • Sweden

  • Norway

  • Asia Pacific

  • Japan

  • China

  • India

  • South Korea

  • Australia

  • Thailand

  • Latin America

  • Brazil

  • Argentina

  • Middle East & Africa

  • South Africa

  • Saudi Arabia

  • UAE

  • Kuwait