The global stretch marks treatment market size was valued at USD 2.1 billion in 2018 and is projected to expand at a CAGR of 8.04% by 2026. Increasing obesity issues due to prevalence of unhealthy lifestyle is majorly driving the growth. Growing cosmetic concerns among pregnant women is also expected to fuel the market.
Women are affected by stretch marks, during or after pregnancy and along with other people in adolescent in growing up age. They are also prevalent in the people who suddenly gain or lose weight.Moreover, witnessing stretch marks after a sudden growth among teenagers is fueling the market considerably.
Rise in the consumption of calorie-laden fat food by a large population is majorly responsible for the increasing prevalence of stretch marks, thereby augmenting the demand for the targeted treatment. Furthermore, an increasing number of online suppliers for the treatment is impelling the stretch marks treatment market.
Topical products are commonly used for treating stretch marks caused during pregnancy. Doctors are increasingly recommending the use of these products to pregnant women. Moreover, advice by the physicians altogether with growing acceptance by the users is expected to propel the market in the forecast period.
Laser treatments can efficiently reduce the stretch marks in just a few treatment sessions. Laser treatments are quick, less invasive, require no downtime, and offer smooth and better-looking skin with no need for surgery. Hence, increasing demand for less invasive skin procedures by patients and quick treatment time offered by laser is augmenting the demand for laser treatment.
The topical products segment is leading the market and is expected to continue leading in near future owing to increasing incidences of stretch marks caused due to pale skin, pregnancy, history of delivering twins or large babies, sudden weight loss or gain, and obesity, among others. Moreover, the use of corticosteroid medications is also expected to propel the demand for topical products. Topical products is further segmented into creams, oils and serums, and lotions.
Creams segment is anticipated to lead the market over the forecast period owing to increased sales. Growing efforts by manufacturers for the sale of creams is significantly driving the segment growth. Moreover, the rise in disposable income of consumers and growing Asia Pacific economies are fueling the sales of creams.
In addition, increasing efforts by manufacturers for the promotion of topical products due to the recommendation by physicians is impelling the market growth. Reasonable market price, easy availability through different distribution channels, and growing demand for creams for reducing stretch marks is also expected to propel the market during the forecast period.
Laser treatment domain was also valued at USD 492.53 million in 2018 and is expected to grow considerably in the forthcoming years due to its effectiveness in comparison with other techniques. The most commonly used techniques by physicians are micro-needling, non-ablative, and fractionated lasers.
Fractional laser segment is anticipated to grow considerably, since they enhance the skin tone, improve the skin texture, and reduce the common signs of aging. High demand for anti-aging treatment is propelling the segment growth. Moreover, demand for non-surgical cosmetic treatments among the large population is fueling the segment.
On the basis of geography, the market is segmented as North America, Latin America, Europe, Asia Pacific, and Middle East and Africa. Asia Pacific is the dominating segment owing to increasing disposable income and changing lifestyles of consumers. Also, emerging online shopping portals is one major trend witnessed in the market.
North America also holds a significant share of the market due to growing consciousness for cosmetic procedures and fashion. High disposable income of consumers in the region is also propelling the market for stretch marks treatment. Rising consumer preference for these procedures is also driving the market in North America.
Presence of a large number of players in the region is also impressively fueling the regional market. Hence, this ultimately increases the competition among players, which acts as an opportunity for them to introduce more innovative techniques and meet the growing demand across the globe.
The prominent market players include Laboratoires Expanscience; Clarins Group; Merz North America, Inc.; Syneron Medical Ltd.; E.T. Browne Drug Co., Inc.; Cynosure, Inc.; Centre Light Solutions, LLC; Basq Skincare; Union-Swiss (Pty) Ltd.; Ellipse A/S; The Boppy Company LLC; Helix BioMedix, Inc.; Dermaclara, Inc.; Mama Mio US, Inc.; and Weleda AG. These players are focusing on adopting growth strategies, such as partnerships, innovations, and new product launches, among others. One of the major players, Clarins Group recently joined hands with Plastic Odyssey for the launch of eco-friendly products and other innovations.
Market size value in 2020
USD 2.45 billion
Revenue forecast in 2026
USD 3.90 billion
CAGR of 8.0% from 2019 to 2026
Base year for estimation
2015 - 2017
2019 - 2026
Revenue in USD million and CAGR from 2019 to 2026
Revenue forecast, company share, competitive landscape, growth factors and trends
North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; UK; Germany; France; Italy; Spain; Japan; China; India; Thailand; South Korea; Brazil; Mexico; Argentine; Colombia; South Africa; Saudi Arabia; UAE
Key companies profiled
Laboratoires Expanscience; Clarins Group; Merz North America, Inc.; Syneron Medical Ltd.; E.T. Browne Drug Co., Inc.; Cynosure, Inc.; Centre Light Solutions, LLC; Basq Skincare
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research, Inc. has segmented the global stretch marks treatment market report on the basis of treatment and region:
Treatment Outlook (Revenue, USD Million, 2015 - 2026)
Oils & Serum
Region Outlook (Revenue, USD Million, 2015 - 2026)
Middle East & Africa
b. The global stretch marks treatment market size was estimated at USD 2.27 billion in 2019 and is expected to reach USD 2.45 billion in 2020.
b. The global stretch marks treatment market is expected to grow at a compound annual growth rate of 8.0% from 2019 to 2026 to reach USD 3.90 billion by 2026.
b. North America dominated the stretch marks treatment market with a share of 35.6% in 2019. This is attributable to growing consciousness for cosmetic procedures & fashion and high disposable income of consumers in the region.
b. Some key players operating in the stretch marks treatment market include Laboratoires Expanscience; Clarins Group; Merz North America, Inc.; Syneron Medical Ltd.; E.T. Browne Drug Co., Inc.; Cynosure, Inc.; Centre Light Solutions, LLC; Basq Skincare.
b. Key factors that are driving the market growth include increasing obesity issues due to the prevalence of unhealthy lifestyles and growing cosmetic concerns among pregnant women.
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