UK Smart Toilet Market Size, Share & Trends Analysis Report By Product (Integrated Smart Toilet, Smart Toilet Seats), By Type (Floor-Mount, Wall-Hung), By End Use (Residential, Commercial), By Distribution Channel And Segment Forecasts, 2025 - 2030

UK Smart Toilet Market Size & Trends

The UK smart toilet market size was estimated at USD 544.7 million in 2024 and is projected to grow at a CAGR of 9.2% from 2025 to 2030. This growth is attributed to a rising awareness of health and hygiene among consumers in the country. Additionally, rapid technological advancements, such as smart home integration, remote control, and touchless operation, are also driving market expansion.

A smart toilet is an advanced, technology-integrated bathroom fixture designed to enhance user convenience, comfort, hygiene, and sustainability. Equipped with innovative features, smart toilets go beyond basic functionality, incorporating technologies such as sensors, automated systems, and connectivity to provide a more sophisticated user experience. Furthermore, growing disposable income allows consumers to buy premium bathroom fixtures like smart toilets.

Rapid urbanization and modernization of homes are increasing the adoption of smart home toilets. Growing environmental concerns in this country create a high demand for the product. Smart toilets often come with advanced features like water-saving. In addition, supportive government regulations and initiatives such as hygiene and water conservation.  

Water efficiency regulations in the UK encourage using water-saving fixtures, including smart toilets, to promote sustainable water management and reduce water consumption. The building regulations in the UK mandate water efficiency in new buildings and renovations. Furthermore, Environmental policies such as the Clean Growth Strategy support technologies such as energy consumption and reducing water, aligning with smart toilets' energy-efficient and low-flush features.

When installing smart toilets in the UK, it's important to consider water pressure and supply compatibility, ensuring it meets the requirement of 1.5-3 bar, and matching pipe connection sizes to UK standards, usually 15mm copper pipes or using adapters. Additionally, installing a high-quality water filter and a backflow prevention device helps protect drinking water. For electrical installation and safety, hiring a certified electrician to install the power outlet is advisable. The socket should be placed in a safe zone within the bathroom (Zone 2 or beyond) following the UK’s IET Wiring Regulations (BS 7671) to avoid exposure to water splashes. These guidelines will ensure the smooth installation and reliable operation of smart toilets in the UK.

Consumer Surveys & Insights

Renovation plans in the UK are majorly popular among younger age groups nearly three-quarters (73%) of Generation Z (those 27 and under) and two-thirds (65%) of Millennials (aged 28-43) have plans to spruce up their homes. They're really leading the charge when it comes to home improvement projects.

In February 2025, homeowners across the UK are embarking on exciting renovations aimed at boosting the energy efficiency of their residences. Remarkably, over half of those surveyed-specifically, 56%-shared that they had already implemented energy-saving enhancements within the past two years. Additionally, among those who have yet to make such upgrades, an impressive 55% revealed they plan to take action soon.

Notably, younger homeowners, particularly from Generation Z and Millennials, are leading the charge in these initiatives. An astounding eighty-six percent of this demographic reported they have completed home improvements recently, with a significant focus on elevating energy efficiency standards.

Product Insights

Integrated smart toilets accounted for a revenue share of over 70% in 2024, driven by their advanced features such as remote control, touchless operation, and smart home integration. An integrated smart toilet is a fully-featured, standalone unit that combines advanced toilet technology with an integrated bowl and smart functionalities. These systems are designed as a cohesive product that incorporates automated flushing, bidet functions, heated seats, self-cleaning systems, and sometimes IoT connectivity for smart home integration. 

The convenience of integrated smart toilets makes them highly popular among consumers. Continuous innovation has made this product more efficient and user-friendly. Furthermore, there is a growing preference for integrated solutions that combine multiple functionalities in a single unit. Integrated smart toilet eliminates the need for separate installations and offers an aesthetic and seamless bathroom experience. 

Demand for smart toilet seats is projected to grow at a CAGR of 10.5% from 2025 to 2030. Increasing awareness of personal hygiene and health benefits such as heated seats, bidet functions, and self-cleaning supports the segment's growth. A smart toilet seat is an add-on device designed to retrofit an existing traditional toilet. These seats provide many of the advanced features found in integrated smart toilets, such as bidet functions, heated seating, and automated lid mechanisms, but they are limited to the capabilities of the seat itself. Furthermore, increasing disposable income increases investment in home improvement products, including smart toilet seats. In addition, the rising trend of touchless bathroom solutions and demand for smart home integration contribute to the segment growth.  

Type Insights

Floor-mount smart toilets accounted for a revenue share of over 69% in 2024, driven by several factors. These toilets are often preferred for their ease of installation, stability, and compatibility with existing plumbing systems, making them an ideal choice for new construction and renovations. Furthermore, the demand for floor-mount smart toilets in commercial and residential setting contributes significantly. In addition, the versatility and aesthetic appeal of floor-mount designs cater to diverse consumer preferences. 

Demand for wall-hung smart toilets is projected to grow at a CAGR of 9.8% from 2025 to 2030. The ease of maintenance, cleaning, and adjusting the height of the toilet are contributing to the segment growth. Furthermore, the sleek and modern design of the wall-hang smart toilet attracts consumers who are looking for space-saving and aesthetic bathroom solutions. In addition, the increasing trend of smart home integration and growing spending capacity allows consumers to invest in premium bathroom fixtures. 

End Use Insights 

Smart toilet sales in residential settings in the UK accounted for a share of over 76% in 2024, driven by technological advancements, rapid urbanization, and evolving consumer preferences. The increasing trend of home renovation and smart home integration have made smart toilets more appealing and convenient for residential use. For instance, almost 7 million UK homeowners plan to renovate their home, spending an average of USD 17511.76 in 2025 to 2026. Renovation plans are popular among Generation Z and Millennials. Over one in 10 UK adults live with parents, while the West Midlands, London, and Scotland show distinct renovation trends. 

Smart toilet revenue in commercial applications is projected to grow at a CAGR of 10.4% from 2025 to 2030. Smart toilets are predominantly utilized in commercial settings such as restaurants, bars, hotels, offices, and shopping malls to enhance user comfort and hygiene standards. These toilets are equipped with advanced features such as heated seats, automated flushing, and self-cleaning functionalities, which contribute to their market growth. Technological advancements have made these toilets more efficient and user-friendly, appealing to businesses and institutions. Additionally, the growing trend of smart building integration and the emphasis on sustainability and water-saving measures align with the benefits offered by smart toilets.

Distribution Channel Insights

Store-based sales accounted for a share of over 64% in 2024, as several consumers prefer to buy smart toilets in physical stores, where they can check, understand the mechanism, and experience the product firsthand. Physical stores usually offer installation services, expert advice, promotional offers, and discounts. Furthermore, the hands-on approach allows customers to make more informed decisions based on the toilets' quality, features, size, and aesthetics.

Online/e-commerce driven smart toilet sales are projected to grow at a CAGR of 10.6% from 2025 to 2030. E-commerce platforms provide a wide variety of products, competitive pricing, and detailed product descriptions and reviews, aiding informed decision-making. The increasing popularity of online shopping offers consumers the convenience of browsing and purchasing smart toilets from the comfort of their homes. Technological advancements in e-commerce, such as virtual reality and augmented reality, enable consumers to visualize products in their spaces. Additionally, the rise of digital payment options and improved logistics and delivery services contribute to the growth of online sales. 

Key UK Smart Toilet Company Insights 

The UK smart toilet industry is fragmented primarily due to the presence of several globally recognized players as well as regional players. Some key companies in the UK smart toilet market include Kohler Co., TOTO Ltd., Xiaomi, Roca Sanitario S.A.U., LIXIL Corporation, and others.

• Kohler Co. is a well-known American company that has been in the plumbing industry for over a century. The company embraced the smart home trend by introducing smart toilets. Kohler's smart toilets come with features such as touchless flushing, heated seats, automatic lid opening, and even built-in bidets. These toilets can be controlled via smartphone apps, allowing users to customize their bathroom experience.

• TOTO has been a pioneer in the smart toilet market, offering advanced features such as self-cleaning functions, air deodorizers, and even health monitoring capabilities. Their toilets often include features like remote control operation, heated seats, and various bidet functions. TOTO's smart toilets are designed to provide a luxurious and hygienic bathroom experience.

Recent Developments

• In October 2024, TOTO introduced the NEOREST NX, a luxury smart toilet equipped with cutting-edge features like auto-flushing, heated seats, air purification, and a self-cleaning system. This model also includes TOTO's signature eWater+ technology, which uses electrolyzed water to sanitize the bowl.

• In September 2021, Geberit introduced the AquaClean Mera, a high-end smart toilet designed for residential and commercial use. It comes with advanced features like WhirlSpray shower technology, odour extraction, and a user-friendly remote control for personalized settings.

UK Smart Toilet Market Report Scope

UK Smart Toilet Market Report Segmentation

This report forecasts revenue growth at the country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the UK smart toilet market report based on product, type, end use, and distribution channel:

• Product Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)

  • Integrated Smart Toilet

  • Smart Toilet Seats

• Type Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)

  • Floor-Mount

  • Wall Hung

• End Use Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Distribution Channel Outlook (Volume, Thousand Units; Revenue, USD Million, 2018 - 2030)

  • Store-Based Sales

    • Supermarkets/Hypermarkets

    • Specialty Stores/Showrooms

    • Others

  • Online/E-Commerce