U.S. Commercial Printing Market (2025 - 2030) Size, Share & Trends Analysis Report By Printing Technology (Digital Printing, Lithography Printing, Flexographic, Screen Printing, Gravure Printing), By Application, By Enterprise, And By Product, And Segment Forecasts

U.S. Commercial Printing Market Trends

The U.S. commercial printing market size was estimated at USD 126.99 billion in 2024 and is projected to grow at a CAGR of 3.1% from 2025 to 2030. The surge in popularity of print-on-demand (POD) services has brought forth a transformative and positive influence on the commercial printing sector. This modern approach to production, where items are created discretely as per customer orders, has revolutionized how businesses manage their printing needs. Traditionally, commercial printing involved large print runs to attain cost efficiencies. However, this approach led to challenges such as excessive inventory and storage costs. With the introduction of print-on-demand, a paradigm shift that has redefined inventory management, businesses no longer need to pre-produce large items, which is expected to reduce the financial burden of unused stock and the resources required to manage it.

The rising demand for custom printing for producing customized clothing such as t-shirts, jerseys, and sweatshirts with promotional materials such as banners, posters, and signage is expected to drive the growth of the market in the coming years. The other factors driving the market growth include the increasing use of customized t-shirts for advertising and branding by companies and the rising preference of people for wearing fashionable custom-printed clothes.

The increasing advertising requirements of enterprises have significantly contributed to the growth of the commercial printing market. As businesses strive to implement compelling marketing campaigns and effectively connect with their target demographics, the reliance on a diverse array of printed materials has significantly increased. These materials, including brochures, flyers, catalogs, and promotional items, serve as vital mediums for conveying critical information regarding products, services, and brand identity. The amplification of marketing initiatives has propelled the demand for professionally designed and executed printed collateral, thereby fueling the growth of the commercial printing market.

The escalating demand for packaging solutions across various industries such as food & beverage, healthcare & pharmaceuticals, cosmetics and personal care, and more fuels the growth of the commercial printing market. This surge in demand directly translates into higher print volumes, presenting an avenue for increased revenue generation and enhanced business activity within the commercial printing sector. As packaging materials such as labels, boxes, and wrappers witness an increasing demand, commercial printers benefit from a heightened workload, fostering growth and profitability. This trend also propels the diversification of services offered by commercial printing companies. As various industries, such as fast-moving consumer goods (FMCG), consumer electronics, and more seek distinctive packaging solutions to align with their branding and product specifications, printing companies can utilize this opportunity to expand their service repertoire. This diversification bolsters their competitive edge and paves the way for introducing new revenue streams by catering to the unique packaging needs of various industries.

The rapid and widespread adoption of digital media has significantly impacted the growth of the commercial printing market. This has introduced a range of challenges that have reshaped the market’s landscape. One of the notable challenges is a decline in the demand for traditional print materials. As more information, advertisements, and communication channels migrate to digital platforms, the need for physical materials such as newspapers, magazines, brochures, and catalogs has dropped. Businesses and individuals can reach wider audiences at a lower cost through online channels, which reduces the necessity for large-scale commercial printing.

Printing Technology Insights

Based on printing technology, the lithography printing segment dominated the U.S. commercial printing market with a revenue share of 44.7% in 2024. The economies of scale offered by lithographic printing can potentially support high-volume printing, as initial setup costs are spread across the print run, which means the cost per unit continues to plummet as the quantity increases. On the other hand, efficient ink utilization minimizes waste, while rapid press speeds help in meeting tight deadlines efficiently. Lithography's adaptability to diverse substrates without compromising uniformity and its precision in reproducing intricate details and maintaining vibrant colors throughout high-volume runs particularly ensures consistent quality across prints, thereby upholding brand image.

The digital printing segment is expected to register the highest CAGR of 4.5% over the forecast period. Digital printing typically annuls the laborious process of creating printing plates, thereby saving a significant amount of time and money for projects involving smaller quantities of printed materials. Digital printing can allow businesses to efficiently produce brochures, flyers, business cards, and even personalized marketing collateral in required quantities without incurring the high setup costs associated with conventional offset printing.

Application Insights

By application, the packaging segment accounted for the largest share in 2024. Commercial printing is a versatile and cost-effective way to create packaging materials, including labels, boxes, bags, and other containers. It can be used to create a wide range of designs and prints on various substrates. Hence, it can be an ideal option for businesses of all sizes. Commercial printing for packaging applications involves printing labels for various products, such as food, beverages, cosmetics, and pharmaceuticals, to provide essential information about the product, such as its ingredients, nutritional content, and expiration date. These labels can also play a potent role in driving a visual appeal via an eye-catching design that can help in selling the product.

The publishing segment is expected to experience substantial growth over the forecast period. Publishers put a strong emphasis on precise printing, binding, and finishing to publish visually appealing, long-lasting, and high-quality publications catering to a wide range of readers. Collaborating with commercial printing companies can typically help publishers toward this end. The publishing segment has been further segmented into books, newspapers, magazines, and others.

Enterprise Insights

The large enterprise segment dominated the U.S. commercial printing market in 2024 with a market share of more than 55%. Large enterprises heavily rely on commercial printing services to support their extensive marketing and advertising campaigns. Despite the growing influence of digital media, printed materials such as brochures, flyers, catalogs, direct mailers, and posters remain essential for brand promotion and customer engagement. These materials help businesses reinforce their brand identity, communicate key messages, and drive sales.

The SMEs segment is expected to register the highest CAGR of 3.7% over the forecast period. advancements in digital printing technology—such as improved speed, quality, and cost-effectiveness—are enabling SMEs to access high-quality printing solutions at affordable prices. This trend is contributing to the expansion of the commercial printing market by allowing SMEs to produce customized products without incurring significant costs or committing to large volumes.

Product Insights

Based on product, the signs, banners, and posters segment held the largest revenue share in 2024. The increasing reliance on printed signs, banners, and posters for marketing and branding purposes is driving growth in the U.S. commercial printing market. Businesses across various industries, including retail, real estate, and entertainment, use large-format printed materials to enhance visibility and attract customers. Outdoor advertising, such as billboards, transit ads, and storefront banners, remains a critical tool for companies looking to reach a broad audience.

The promotional products segment is expected to experience substantial growth over the forecast period. Promotional products have become an essential part of brand marketing strategies, driving significant growth in the commercial printing market. Businesses across industries, including retail, healthcare, finance, and hospitality, use printed promotional items to increase brand awareness and customer engagement. Items such as custom-branded pens, tote bags, mugs, T-shirts, and calendars serve as effective advertising tools that keep a company’s name and logo visible to potential customers over an extended period.

Key U.S. Commercial Printing Company Insights

Some of the leading players in the U.S. commercial printing market include Quad, Cimpress, Transcontinental Inc., and R.R. Donnelley & Sons Company. These companies are increasingly focusing on strategies such as differentiating their services, offering personalized and customized printing solutions, and enhancing customer support to remain competitive in a rapidly evolving market landscape.

• Founded in 1971, headquartered in Wisconsin, U.S.; Quad primarily operates in the commercial printing market, offers comprehensive printing and marketing solutions to multiple verticals, including those in retail, publishing, consumer packaged goods, financial services, healthcare, and direct-to-consumer industries. The company operates in two segments: United States Print and Related Services, and International.

• Founded in 1864 and headquartered in Illinois, U.S., R.R. Donnelley & Sons Company is a multichannel business communications services and marketing solutions provider for industries such as consumer and retail, education, healthcare, finance and professional services, travel, hospitality, and leisure. Its services and solutions are primarily related to marketing, packaging, print, and supply chain.

Recent Developments

• In January 2025, Quad launched an innovative direct mail platform. At-Home Connect by Quad aims to deliver the efficiency of email-driven personalization by combining the strengths of print strategy and data-driven design of the solution.

• In December 2024, R.R. Donnelley & Sons Company launched a newly designed marketing and e-commerce platform, ConnectOne Storefront. The company aims to attain operational efficiencies and reduce costs by ensuring hassle-free ordering, fulfillment, content customization, and direct mail campaign management capabilities.

• In September 2024, Artisan Colour, a commercial printing company, acquired MarComm, a digital marketing agency. This strategic move positions them as the first fully integrated print and digital marketing solution. By combining their expertise, they aim to achieve a new standard of marketing effectiveness by leveraging both print and digital channels for maximum impact and return on investment.

U.S. Commercial Printing Market Report Scope

U.S. Commercial Printing Market Report Segmentation

This report forecasts revenue growth at country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. commercial printing market report based on printing technology, application, enterprise, and product.

• Printing Technology Outlook (Revenue, USD Billion, 2018 - 2030)

  • Digital Printing

  • Lithography Printing

  • Flexographic

  • Screen Printing

  • Gravure Printing

  • Others

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Packaging

  • Advertising

  • Publishing

    • Books

    • Newspaper

    • Magazines

    • Others

• Enterprise Outlook (Revenue, USD Billion, 2018 - 2030)

  • SMEs

  • Large Enterprise

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Business Cards

  • Invitations, Gifts and Stationery

  • Print Advertising and Office

  • Promotional Products

  • Signs, Banners, and Posters

  • Labels, Stickers, and Packaging

  • Others