U.S. Essential Oils Market Size, Share & Trends Analysis Report By Product, By Application (Spa & Relaxation, Food & Beverages, Medical, Cleaning & Home), By Sales Channel (Direct), By Region, And Segment Forecasts, 2025 - 2030

U.S. Essential Oils Market Size & Trends

The U.S. essential oils market size was estimated at USD 9.19 billion in 2024 and is projected to grow at a CAGR of 10.0% from 2025 to 2030. A notable shift in consumer preferences toward natural and organic products drives market growth in the country. This evolution in consumer behavior is particularly pronounced among millennials, who demonstrate a strong inclination towards health-conscious choices and an aversion to synthetic ingredients.

A 2023 survey by the International Food Information Council (IFIC) indicates that up to 78% of American millennials prioritize healthy food options, and a substantial segment is willing to invest in natural alternatives due to raised awareness concerning the health risks associated with artificial components. Consequently, essential oils, acclaimed for their anti-inflammatory and antioxidant properties, have emerged as preferred choices for consumers seeking holistic and therapeutic benefits.

Furthermore, the post-pandemic health consciousness has amplified the demand for essential oils as consumers become increasingly aware of their immune-boosting and overall wellness-supporting properties. The COVID-19 pandemic has reshaped consumer behavior, leading to more informed purchasing decisions prioritizing health and well-being.

Essential oils serve diverse applications across personal care, aromatherapy, food and beverages, and pharmaceuticals, driving market demand. The growth of e-commerce enhances consumer access, while innovation in new blends addresses evolving health concerns and preferences for natural fragrances. With social media shopping estimated to increase from 106.8 million American users in 2023 to 118 million by 2027, companies embracing sustainable practices are poised to enhance brand loyalty among environment-conscious consumers.

Product Insights

Orange oil held a significant market share in 2024, aided by its utility across various sectors to enhance sensory appeal and product value. Recognized for promoting skin health and reducing stress, its alignment with the demand for natural alternatives bolsters its appeal in organic personal care and agricultural applications.

Acorus calamus is expected to grow at the fastest CAGR of 16.5% over the forecast period. Acorus calamus oil is esteemed for its antimicrobial, antifungal, and insecticidal properties, which prove effective against various pathogens and are an integral ingredient in health and wellness products. Its longstanding use in traditional medicine enhances its appeal while growing interest in natural insecticides positions it as a sustainable alternative for environmentally conscious consumers. Ongoing research reveals its potential health benefits, further reinforcing consumer confidence.

Application Insights

Applications of essential oils in spa and relaxation activities led the market in 2024, accounting for 45.9% of the total revenue generated. Heightened consumer mental health awareness has shifted focus towards stress relief and relaxation techniques. Essential oils, recognized for their therapeutic benefits, are prominently utilized in aromatherapy to mitigate anxiety and enhance mood. The increasing adoption of wellness-oriented lifestyles and their incorporation into spas and holistic practices has further stimulated market growth.

The food & beverage segment is expected to grow significantly over the forecast period. Consumer preference for natural and organic products is rising due to health consciousness and apprehensions about synthetic additives. Essential oils function effectively as flavoring agents and natural preservatives, extending product shelf life while maintaining quality. Their antimicrobial properties align with the trend toward healthier eating habits, making them vital in modern food and beverage formulations.

Sales Channel Insights

Direct selling held the highest market share of 48.3% in 2024 due to personalized customer experiences and customized product recommendations. This approach fosters direct consumer engagement with brands, particularly appealing to health-conscious consumers interested in natural products. Thus, it enhances education and promotes the benefits of essential oils.

Other sales channels, including convenience stores, supermarkets, and online platforms, are experiencing increased demand for essential oils. This growth is driven by heightened consumer awareness of their benefits, the convenience of accessible purchasing options, the expansion of e-commerce with attractive discounts, and the diverse product offerings available in retail settings, catering to a wider audience focused on health and wellness.

Key U.S. Essential Oils Company Insights

Some key companies operating in the market include Aura Cacia, Nature’s Truth, Nature’s Bounty, NOW Foods, doTERRA, and Rocky Mountain Oils, LLC. Companies prioritize product innovation and expanding portfolios through R&D investments, enhancing distribution networks, and leveraging e-commerce to meet increasing consumer demand for natural and organic products.

• Aura Cacia specializes in sustainably sourced essential oils, aromatherapy products, and natural personal care items. The brand emphasizes purity and ethical sourcing, offering a wide array of blends and single oils for wellness, relaxation, and home fragrance.

• doTERRA is a prominent provider of high-quality, therapeutic-grade essential oils and wellness products. The company prioritizes education and community engagement through direct selling while emphasizing sustainable sourcing practices and offering diverse oils, blends, and health supplements for holistic well-being.

Recent Developments

• In October 2024, doTERRA launched four innovative health and wellness products, including a nutrient-complex drink and essential oil formulations, at its annual convention, enhancing its product offerings for Wellness Advocates and customers.

• In December 2023, Aura Cacia launched its Air Care collection, featuring essential oil blends, room sprays, and toilet sprays for natural air freshness.

U.S. Essential Oils Market Report Scope

U.S. Essential Oils Market Report Segmentation

This report forecasts volume and revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the U.S. essential oils market report based on product, application, and sales channel:

• Product Outlook (Volume, Tons; Revenue, USD Million, 2018 - 2030)

  • Acorus Calamus

  • Ajowan

  • Basil

  • Black pepper

  • Cardamom

  • Carrot Seed

  • Cassia

  • Cedarwood

  • Celery

  • Cinnamon

  • Citronella

  • Clove

  • Cornmint

  • Cumin Seed

  • Curry Leaf

  • Cypriol

  • Davana

  • Dill Seed

  • Eucalyptus

  • Fennel

  • Frankincense

  • Garlic

  • Ginger

  • Holy Basil

  • Juniper Berry

  • Lemon

  • Lemongrass

  • Lime

  • Mace

  • Mustard

  • Neem

  • Nutmeg

  • Orange

  • Palmarosa

  • Pepper Mint

  • DMO

  • Rosemary

  • Spearmint

  • Turmeric

  • Vetiver

  • Ciz-3 Hexanol

  • Tea Tree

  • Others

• Application Outlook (Volume, Tons; Revenue, USD Million, 2018 - 2030)

  • Medical

    • Pharmaceutical

    • Nutraceutical

  • Food & Beverages

    • Bakery

    • Confectionery

    • Dairy

    • RTE Meals

    • Beverages

    • Meat, Poultry & Seafood

    • Snacks & Nutritional Bars

  • Spa & Relaxation

    • Aromatherapy

    • Massage Oil

    • Personal Care

      • Cosmetics

        • Hair Care

        • Skin Care

        • Sun Care

        • Makeup And Color Cosmetics

      • Toiletries

        • Soaps

        • Shampoos

        • Men’s Grooming

        • Oral Care

        • Baby Care

      • Fragrances

        • Perfumes

        • Body Sprays

        • Air Fresheners

  • Cleaning & Home

    • Kitchen Cleaners

    • Floor Cleaners

    • Bathroom Cleaners

    • Fabric Care

• Sales Channel Outlook (Volume, Tons; Revenue, USD Million, 2018 - 2030)

  • Direct Selling

  • Others