U.S. Household Appliances Market Size, Share & Trends Report

U.S. Household Appliances Market Size, Share & Trends Analysis Report By Product (Water Heater, Dishwasher, Refrigerator, Washing Machine, Air Conditioner), By Distribution Chanel, By Region, And Segment Forecasts, 2024 - 2030

  • Report ID: GVR-2-68038-146-7
  • Number of Pages: 96
  • Format: Electronic (PDF)

Research Methodology

A three-pronged approach was followed for deducing the U.S. household Appliances market estimates and forecasts. The process has three steps: information procurement, analysis, and validation. The whole process is cyclical, and steps repeat until the estimates are validated. The three steps are explained in detail below:

Information procurement: Information procurement is one of the most extensive and important stages in our research process, and quality data is critical for accurate analysis. We followed a multi-channel data collection process for U.S. household Appliances market to gather the most reliable and current information possible.

  • We buy access to paid databases such as Hoover’s and Factiva for company financials, industry information, white papers, industry journals, SME journals, and more.
  • We tap into Grand View’s proprietary database of data points and insights from active and archived monitoring and reporting.
  • We conduct primary research with industry experts through questionnaires and one-on-one phone interviews.
  • We pull from reliable secondary sources such as white papers and government statistics, published by organizations like WHO, NGOs, World Bank, etc., Key Opinion Leaders (KoL) publications, company filings, investor documents, and more.
  • We purchase and review investor analyst reports, broker reports, academic commentary, government quotes, and wealth management publications for insightful third-party perspectives.

Analysis: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilized different methods of U.S. household Appliances market data depending on the type of information we’re trying to uncover in our research.

  • Market Research Efforts: Bottom-up Approach for estimating and forecasting demand size and opportunity, top-down Approach for new product forecasting and penetration, and combined approach of both Bottom-up and Top-down for full coverage analysis.

  • Value-Chain-Based Sizing & Forecasting: Supply-side estimates for understanding potential revenue through competitive benchmarking, forecasting, and penetration modeling.

  • Demand-side estimates for identifying parent and ancillary markets, segment modeling, and heuristic forecasting.

  • Qualitative Functional Deployment (QFD) Modelling for market share assessment.

Market formulation and validation: We mine the data collected to establish baselines for forecasting, identify trends and opportunities, gain insight into consumer demographics and drivers, and so much more. We utilize different methods of data analysis depending on the type of information we’re trying to uncover in our research.

  • Market Formulation: This step involves the finalization of market numbers. This step on an internal level is designed to manage outputs from the Data Analysis step.

  • Data Normalization: The final market estimates and forecasts are then aligned and sent to industry experts, in-panel quality control managers for validation.

  • This step also entails the finalization of the report scope and data representation pattern.

  • Validation: The process entails multiple levels of validation. All these steps run in parallel, and the study is forwarded for publishing only if all three levels render validated results.

U.S. Household Appliances Market Categorization:

The U.S. household Appliances market was categorized into three segments, namely product (Water Heater, Dishwasher, Refrigerator, Cooktop, Cooking Range, Microwave, and Oven, Vacuum Cleaner, Mixer, Grinder, and Food Processor, Washing Machine, Air Conditioner), distribution channel (Brick & Mortar, E-commerce), and region (U.S).

Segment Market Methodology:

The U.S. household Appliances market was segmented into product, distribution channel, and regions. The demand at a segment level was deduced using a funnel method. Concepts like the TAM, SAM, SOM, etc., were put into practice to understand the demand. We at GVR deploy three methods to deduce market estimates and determine forecasts. These methods are explained below:

Market research approaches: Bottom-up

  • Demand estimation of each product across countries/regions summed up to from the total market.

  • Variable analysis for demand forecast.

  • Demand estimation via analyzing paid database, and company financials either via annual reports or paid database.

  • Primary interviews for data revalidation and insight collection.

Market research approaches: Top-down

  • Used extensively for new product forecasting or analyzing penetration levels.

  • Tool used invoice product flow and penetration models Use of regression multi-variant analysis for forecasting Involves extensive use of paid and public databases.

  • Primary interviews and vendor-based primary research for variable impact analysis.

Market research approaches: Combined

  • This is the most common method. We apply concepts from both the top-down and bottom-up approaches to arrive at a viable conclusion.

Regional Market Methodology:

The U.S. household Appliances market was analyzed at a regional level. The region was divided into U.S, keeping in focus variables like consumption patterns, export-import regulations, consumer expectations, etc. These regions were further divided into five countries, namely, Northeast, Southeast, Southwest, Midwest, West.

All three above-mentioned market research methodologies were applied to arrive at regional-level conclusions. The regions were then summed up to form the global market.

U.S. Household appliances market companies & financials:

The U.S. household Appliances market was analyzed via companies operating in the sector. Analyzing these companies and cross-referencing them to the demand equation helped us validate our assumptions and conclusions. Key market players analyzed include:

  • Whirlpool Corporation - Established in 1911, Whirlpool Corporation is a U.S.-based global manufacturer and marketer of home appliances with its headquarters in Michigan. This Fortune 500 company has a workforce of 78,000 and runs over 70 manufacturing and technology research centers worldwide. While Whirlpool is the principal brand of the company, it also markets products under various other brands such as Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Hotpoint, Ignis, Indesit, and Consul. Additionally, the company's website lists brands like Diqua, Affresh, Acros, and Yummly. Within the U.S., Whirlpool operates nine manufacturing facilities located in Amana, Iowa; Tulsa, Oklahoma; Cleveland, Tennessee; Clyde, Ohio; Findlay, Ohio; Fall River, Massachusetts, Greenville, Ohio; Marion, Ohio; and Ottawa, Ohio.

  • Electrolux AB - Established in 1919 and based in Stockholm, Sweden, Electrolux AB is a global corporation specializing in the production of home appliances. It holds a consistent position as the world's second-largest appliance maker by unit sales, second only to Whirlpool. The company's growth strategy has often involved mergers and acquisitions. From 1960 to 1969, Electrolux expanded its portfolio by acquiring several companies, including ElektroHelios, Norwegian Elektra, Danish Atlas, Finnish Slev, and Flymo, to name a few. This acquisition trend persisted into the 1990s, with Electrolux adding more companies to its fold, including a stint with Husqvarna. The company's product line mainly comprises major appliances and vacuum cleaners, which are marketed under various brand names, including its own. As of 2021, Electrolux had a presence in roughly 110 countries, operated 12 manufacturing facilities in seven countries, and employed a workforce of 4,000.

  • Fisher & Paykel Appliances Holdings Ltd. - Established in 1934, Fisher & Paykel Appliances Holdings Ltd, with its headquarters in East Tamaki, New Zealand, is a leading manufacturer of appliances. It operates as a subsidiary of Haier, a home appliance manufacturer with a global presence based in China. Fisher & Paykel currently holds over 420 patents and prides itself on its innovative design, with a particular emphasis on usability and environmental consciousness. The company's signature product is the DishDrawer double-drawer dishwasher, which it claims washes dishes more efficiently than conventional dishwashers or hand washing. The Fisher & Paykel brand offers a range of products including built-in ovens, electric cooktops, dishwashers, dryers, freezers, ranges, range hoods, refrigerators, and washing machines. Among the company's patented appliances are Active Smart refrigerators, AeroTech ovens, DishDrawer dishwashers, Smart Drive washing machines, and Smartload top-loading dryers. In addition to these, Fisher & Paykel also produces electric cooktops and gas.

  • Frigidaire - Established in 1916 and based in Fort Wayne, Indiana, U.S., Frigidaire is a renowned home appliance company. It operates as a subsidiary of the global corporation Electrolux AB, producing a variety of consumer and commercial appliances in the U.S. Frigidaire holds the position of being the third-largest producer of "white goods," a term used for major household appliances, in America. Starting from the 1990s, the company has offered a comprehensive range of branded appliances, encompassing refrigerators, freezers, washers, dryers, microwaves, air conditioners, and both gas and electric stoves, along with dishwashers.

  • GE Appliances - Established in 1905 in Schenectady, New York, GE Appliances now operates from its main office in Louisville, Kentucky, U.S. From 2016 onwards, the majority of the firm has been under the ownership of Haier, a global home appliance corporation, with an option to continue this arrangement until 2056. The company is among the leading appliance manufacturers in the U.S., offering products under several brands including GE, GE Profile, Café, Monogram, Haier, and Hotpoint. The company also owns FirstBuild, a collaborative community and micro-factory located at the University of Louisville in Louisville, Kentucky.

  • Haier Group - Established in 1984 and based in Qingdao, China, Haier Group is a company that specializes in the design, manufacture, and supply of consumer electronics and home appliances. The range of products offered by the company includes air conditioners, refrigerators, microwave ovens, washing machines, computers, mobile phones, and televisions. Haier Group markets its appliances under seven distinct brands: Haier, Candy, GE Appliances, Casarte, AQUA, Fisher & Paykel, and Leader. The company categorizes its products into four segments: kitchen, laundry, air, and smart appliances. The smart appliances segment encompasses smart ranges, smart microwaves, smart washers, smart dishwashers, smart dryers, and smart portable & air units. Haier Group operates over 10 research and development systems, 122 manufacturing facilities, 28 industrial parks, and 108 marketing centers, and collaborates with 1,40,000 vendors.

  • LG Electronics Inc. - Founded in 1958, LG Electronics Inc. is a global electronics corporation based in Seoul, South Korea. It is a part of the larger LG Corporation. The company operates through five key business divisions: home entertainment, home appliances & air solutions, mobile communication, vehicle component solutions, and business solutions. LG Electronics is known for its expertise in products such as TVs, air conditioners, mobile devices, refrigerators, and washing machines. The home appliances segment includes a smart kitchen appliances category, which encompasses products like washing machines, refrigerators, dishwashers, vacuum cleaners, cooking appliances, built-in appliances, air purifiers, air conditioners, and dehumidifiers. This category specifically includes smart kitchen appliances like refrigerators, dishwashers, microwave convections, and ovens. With 142 subsidiaries spread across North America, Europe, Asia Pacific, the Middle East, and South America, the company has a significant global presence. As of the end of 2020, LG Electronics employed 82,000 individuals at its various manufacturing and distribution locations worldwide.

  • Panasonic Corporation - Established in 1918 and based in Osaka, Japan, Panasonic Corporation is a privately owned entity. The firm is a global manufacturer and distributor of consumer electronics. It functions through five key business segments: appliances, life solutions, connected solutions, automotive, and industrial solutions. Each of these segments operates as an independent company with its own R&D, production, and sales departments. The appliances segment offers a wide range of electronics including refrigerators, flat-panel TVs, personal-care products, vacuum cleaners, washing machines, home audio equipment, microwave ovens, rice cookers, and video equipment; air-conditioners such as large-sized air-conditioners and room air-conditioners; cold chain such as showcases; and devices such as fuel cells, metering device, and various other related products. Under the appliances segment, the company produces smart kitchen appliances, the range of which differs from one country to another. Panasonic Corporation is a conglomerate of 529 consolidated companies. It serves the needs of customers in Europe, South America, North America, Asia Pacific, and the Middle East & Africa. As of the end of December 2020, Panasonic Corporation employed a workforce of 243,540 individuals at its various global facilities.

  • Robert Bosch GmbH - Established in 1886, Robert Bosch GmbH is a technology and engineering firm with its headquarters in Gerlingen, Germany. The company is predominantly owned by Robert Bosch Stiftung, a prominent private charitable foundation, with a 92% stake. The company's operations are divided into four key segments: consumer goods, mobility solutions, industrial technology, and energy & building technology. The mobility solutions segment caters to the automotive market, while the industrial technology segment provides solutions for packaging and drive & control technology. The energy and building technology segment offers solutions for buildings and thermotechnology. The consumer goods segment encompasses garden tools, heating & hot water appliances, home appliances, and power tools. The company also produces induction cooktops under its consumer goods segment, with product offerings varying by country. Robert Bosch GmbH has a global presence with 440 subsidiaries and regional companies spread across more than 60 countries and regions, and sales & service partners in approximately 150 countries worldwide. The company serves markets in Europe, South America, North America, Asia Pacific, and the Middle East & Africa.

  • Samsung Electronics Co., Ltd. - Founded in 1969 and headquartered in Suwon-si, South Korea, Samsung Electronics Co., Ltd. is a global frontrunner in the production of electronics goods. The company operates through various business segments such as consumer electronics, IT & mobile communications, and device solutions. Its extensive product range encompasses smartphones, TVs, tablets, digital appliances, wearable devices, medical devices, network systems, semiconductors, and LED solutions. Samsung Electronics Co., Ltd. is recognized as one of the world's premier technology firms and is ranked among the top 10 brands worldwide. In addition to its main office, Samsung Electronics Co., Ltd. has a network of 252 subsidiaries located in the U.S., Europe, Asia, and Africa, which are involved in manufacturing, R&D, and sales operations.

Value chain-based sizing & forecasting

Supply Side Estimates

  • Company revenue estimation via referring to annual reports, investor presentations, and Hoover’s.

  • Segment revenue determination via variable analysis and penetration modeling.

  • Competitive benchmarking to identify market leaders and their collective revenue shares.

  • Forecasting via analyzing commercialization rates, pipelines, market initiatives, distribution networks, etc.

Demand side estimates

  • Identifying parent markets and ancillary markets

  • Segment penetration analysis to obtain pertinent

  • revenue/volume

  • Heuristic forecasting with the help of subject matter experts

  • Forecasting via variable analysis

U.S. Household Appliances Market Report Objectives:

  • Understanding market dynamics (in terms of drivers, restraints, & opportunities) in the countries.

  • Understanding trends & variables in the individual countries & their impact on growth and using analytical tools to provide high-level insights into the market dynamics and the associated growth pattern.

  • Understanding market estimates and forecasts (with the base year as 2023, historic information from 2018 to 2023, and forecast from 2024 to 2030). Regional estimates & forecasts for each category are available and are summed up to form the global market estimates.

U.S. Household Appliances Market Report Assumptions:

  • The report provides market value for the base year 2023 and a yearly forecast till 2030 in terms of revenue/volume or both. The market for each of the segment outlooks has been provided on region & country basis for the above-mentioned forecast period.

  • The key industry dynamics, major technological trends, and application markets are evaluated to understand their impact on the demand for the forecast period. The growth rates were estimated using correlation, regression, and time-series analysis.

  • We have used the bottom-up approach for market sizing, analyzing key regional markets, dynamics, & trends for various products and end-users. The total market has been estimated by integrating the country markets.

  • All market estimates and forecasts have been validated through primary interviews with the key industry participants.

  • Inflation has not been accounted for to estimate and forecast the market.

  • Numbers may not add up due to rounding off.

  • Europe consists of EU-8, Central & Eastern Europe, along with the Commonwealth of Independent States (CIS).

  • Asia Pacific includes South Asia, East Asia, Southeast Asia, and Oceania (Australia & New Zealand).

  • Latin America includes Central American countries and the South American continent

  • Middle East includes Western Asia (as assigned by the UN Statistics Division) and the African continent.

Primary Research

GVR strives to procure the latest and unique information for reports directly from industry experts, which gives it a competitive edge. Quality is of utmost importance to us, therefore every year we focus on increasing our experts’ panel. Primary interviews are one of the critical steps in identifying recent market trends and scenarios. This process enables us to justify and validate our market estimates and forecasts to our clients. With more than 8,000 reports in our database, we have connected with some key opinion leaders across various domains, including healthcare, technology, consumer goods, and the chemical sector. Our process starts with identifying the right platform for a particular type of report, i.e., emails, LinkedIn, seminars, or telephonic conversation, as every report is unique and requires a differentiated approach.

We send out questionnaires to different experts from various regions/ countries, which is dependent on the following factors:

  • Report/Market scope: If the market study is global, we send questionnaires to industry experts across various regions, including North America, Europe, Asia Pacific, Latin America, and MEA.

  • Market Penetration: If the market is driven by technological advancements, population density, disease prevalence, or other factors, we identify experts and send out questionnaires based on region or country dominance.

The time to start receiving responses from industry experts varies based on how niche or well-penetrated the market is. Our reports include a detailed chapter on the KoL opinion section, which helps our clients understand the perspective of experts already in the market space.

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