U.S. Online Laundry Services Market Size, Share & Trends Analysis Report By Service (Laundry Care, Dry Clean, Duvet), By Application (Residential, Commercial), And Segment Forecasts, 2024 - 2030

U.S. Online Laundry Services Market Trends

The U.S. online laundry services market size was estimated at USD 8.28 billion in 2023 and is expected to grow at CAGR of 33.4% from 2024 to 2030. The growth of this market is mainly attributed to the growing response from the working population in the country, convenience factor offered by the online services, increasing awareness about personal hygiene routine, and more. Millennials, college graduates, and working professionals are increasingly opting for online laundry services. Rising penetration of internet and increasing use of smartphones is assisting this market to grow at accelerating pace.

The U.S. online laundry market accounted for 29.10% of global online laundry market revenue in 2023. The industry has been generating overwhelming demand in urbanized areas of the U.S. These services offer extremely convenient way of getting your laundry done through diligent assistance. Businesses operating in the industry take care of every phase of the process starting from pick-ups to delivery of cleaned cloths. These activities are organized and arranged through adoption of technology and online platforms.

People who are part of academic courses or work forces in companies tend to live a busy life where extended work hours and travel time leaves them with little amount of time left for everything else. This creates need of assistance on many fronts of daily routine including laundry. Services such as online laundry service provides effective solution to their problems and naturally generate unprecedented response.

The industry has been experiencing growth in year-on-year terms owing to increasing popularity of the service, growing number of businesses entering the market which is poised with lucrative opportunities, upsurge in demand by repeat customers who have experienced and liked the services offered by the market, and convenience associated with the service which is developed and maintained throughout the initiation of process till the delivery of cloths.

Market Concentration & Characteristics

The U.S. online laundry services market is growing at accelerating pace and the growth stage is identified as high. The market is characterized by the presence of many companies competing for greater market share in limited scope areas of the industry. Numerous companies that have entered the market in recent years are also gaining significant amount of attention from customers. The market is fragmented in nature due to characteristics of it.

Degree of innovation is at moderate level in the industry. Companies operating in the industry tend to adopt innovation strategies to generate greater demand. These strategies include service differentiation, launch of new services, enhancement in capacity, and innovative marketing campaigns. For instance, in April 2019, Girbau, S.A. launched a washing machine that supports a capacity of 85kg.

However, the threat of substitutes can be considered as high for the market as the home appliances industry is inventing novel technologies every day. The technologically advanced equipment are sold by leading companies are attracting more and more customers as it can offer convenience, energy saving, and affordable solutions for their problems.

End-user concentrations is at moderate level as online laundry services are used by residential users, students, working population and business such as hotels, cloth vendors, companies as well. Commonly, customers in urbanized areas of the U.S. prefer using such services, as people in huge American cities tend to spend most of their time at work.

Application Insights

The residential online laundry services market in the U.S. accounted for revenue share of 65.34% in 2023. The growth can be attributed to the luring nature of the service where customers get to save electricity, water, time, and effort by just availing a service through online channel. In addition, the convenience aspect associated with the service plays a greater role in increasing and overwhelming response for it. Unceasing growth in work hours and time spent travelling has resulted in increasing response to many services of such kind, and laundry is no exception.

The commercial online laundry services market in the U.S. is expected to grow at CAGR of 34.0% from 2024 to 2030. Commercial users tend to have tie-ups with traditional laundry businesses who have been in the business in local market for a while. This enables them to avail greater discounts and offer convenience as well, which has been developed and nurtured by both the businesses throughout the years. However, with no or less incidence of human error, enhanced assistance in terms of tracking the process and time of delivery, easy to maintain financial statements and more of such factors are attracting more and more commercial users towards adoption of online laundry services.

Service Insights

Online laundry care services market in the U.S. held the market share of 45.1% in 2023. This is primarily attributed to increasing awareness about personal hygiene, less time required for the process as compared to other services, and the growing number of market participants offering effective services. This service type primarily drives the growth of online laundry services market in U.S., as customers are more inclined towards availing this type instead of other services.

Online duvet cleaning market in the U.S. is expected to grow a CAGR of 35.7% from 2024 to 2030. Clean duvet, freshly laundered linens, regular cleaning of duvets, bedsheets, beddings, and other linens are perceived as part of healthy lifestyle and personal hygiene routines. In addition, the online aspect of this market minimizes chaos and complications associated with the service and enables user to tract the status of their cloths through platform and cloud-to-cloud connectivity.

Key U.S. Online Laundry Services Company Insights

Many players are increasing their focus on trends. Key companies are diversifying their service offerings to maintain their industry share. For instance:

• Laundryheap, is English on-demand laundry company, which provides fast, user-friendly, reliable online services. From their formation in London, the company has expanded in 12 different countries such as United States, UAE, France, Sweden, Bahrain, Singapore, Netherlands, Kuwait, and Denmark as well.

• Mulberrys Garment Care was established in 2009, and then it was expanded across different areas of United States in 2017 and 2018. This company provides services such as dry cleaning pickup & delivery, wedding dress cleaning, dry cleaning & laundry, linen and bedding cleaning, leather cleaning, and rug cleaning.

Recent Developments

• In April 2022, Laundrapp was acquired by one of the market competitors, Laundryheadp Ltd. to strengthen their regional presence, while extending their logistics and transportation network while broadening their client base.

• In January 2023, one of the key players from France in on-demand laundry services, Wast, was acquired by Laundryheap.

U.S. Online Laundry Services Market Report Scope

U.S. Online Laundry Services Market Report Segmentation

This report forecasts growth at regional and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the U.S. online laundry services market report based on service and application:

• Service Outlook (Revenue, USD Billion, 2018 - 2030)

  • Laundry Care

  • Dry Clean

  • Duvet

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Residential

  • Commercial