U.S. Pet Dental Health Market (2025 - 2033) Size, Share & Trends Analysis Report By Type (Products, Services), By Animal Type (Dogs, Cats), By Indication (Gum Disease, Dental Calculus, Oral Tumor), By Distribution Channel, And Segment Forecasts

U.S. Pet Dental Health Market Size & Trends

The U.S. pet dental health market size was estimated at USD 2.59 billion in 2024 and is projected to reach at 4.53 billion by 2033, growing at a CAGR of 6.55% from 2025 to 2033. The rise in pet dental diseases, increased awareness among pet owners about preventing painful dental conditions, a surge in veterinary dental check-ups & procedures, the introduction of innovative pet oral care products by leading companies, and the growth in pet ownership rates are key factors contributing to the market expansion.

The growing presence of pet insurance providers like Spot Pet Insurance is significantly driving the U.S. pet dental health industry by making preventive oral care more accessible and affordable for pet owners. The uptake of pet insurance, particularly plans that include preventive care add-ons, encourages regular dental check-ups and treatments by covering costs related to cleanings, exams, and procedures such as dental evaluations. By offering customizable accident and illness or accident-only plans with flexible reimbursement rates, annual limits, and deductibles, insurers enable pet parents to select coverage that aligns with their financial and healthcare priorities. This increased financial support reduces cost-related hesitation, leading to higher utilization of dental services, early intervention, and an overall rise in demand for veterinary dental care, contributing directly to the market's growth.

Table 1 Cost breakdown of pet dental procedures, 2024

Source: Spot Pet Insurance Services, LLC, Secondary Research, Grand View Research

Moreover, according to an article published by Colorado State University, in January 2024, dental disease, which involves infections and inflammation of the teeth, gums, and supporting structures, is one of the most widespread and serious health conditions affecting companion animals, particularly cats and dogs. It typically begins with plaque and tartar buildup and, if left untreated, can progress to gingivitis, periodontal disease, and tooth loss, potentially leading to systemic health issues like heart, liver, or kidney complications.

Furthermore, according to the American Veterinary Dental Society, over 80% of dogs and 70% of cats exhibit signs of dental disease by the age of three, underscoring the condition’s early onset and high prevalence. This widespread occurrence has become a major driver of the pet dental health market in the U.S., as it fuels demand for both preventive and therapeutic solutions. Pet owners are increasingly seeking veterinary services such as dental cleanings, extractions, and oral surgeries, while also purchasing home-care products like dental chews, toothbrushes, and water additives. The veterinary community’s growing emphasis on routine dental exams and the rising awareness among pet parents about the long-term health implications of poor oral hygiene are accelerating market expansion. Ultimately, the high prevalence and chronic nature of dental disease create a sustained need for ongoing care, positioning dental health as a vital and fast-growing segment of the broader pet healthcare market.

Industry Concentration 

Companies in the U.S. pet dental health market are actively participating in activities such as product innovation, mergers and acquisitions, and regional expansion to fortify their position. The surge in pet ownership and heightened awareness of pet dental health have led to a growing market that these companies aim to serve. To differentiate themselves from competitors with distinctive and efficient products, and to boost sales and mitigate risk by attracting new customers across various regions, these companies are continually involved in such activities. These strategies are designed to boost market share, diversify product offerings, and ensure the market’s sustainable growth.

Market Concentration & Characteristics

Consistent innovation efforts by manufacturers to introduce novel products that can satisfy the growing demand for dog & cat dental solutions are high in the market. Companies are offering products that are appealing to pets, effective on tartar & plaque, and easy to use for owners. For instance, in February 2024, Stella & Chewy's launched Dental Delights, a new range of dental treats formulated to reduce plaque and tartar buildup while offering dogs an enjoyable and interactive chewing experience.

Market players adopt strategies, initiating mergers and acquisitions to gain resources such as facilities, capabilities, labor, equipment, or product/service portfolios to boost their market position & revenue. These initiatives may be implemented to expand regionally or widen the global network to reach more customers. For instance, in February 2024, Targeted PetCare (TPC) acquired Pet Brands, expanding its pet treat portfolio by adding advanced sourcing, design, and packaging capabilities. This strategic acquisition reinforces TPC’s presence in the pet consumables market, especially in the natural dog and cat treats segment, including dental chews, highlighting the industry’s increasing emphasis on pet dental health.

Legal and regulatory authorities, such as the FDA, approve and regulate drugs intended for animal use, according to the Federal Food, Drug, and Cosmetic Act. Similarly, medical devices or products for animal use fall under the FDA's regulatory oversight, which can take strict action if a product or device is adulterated or misbranded. Governments in many developed and developing countries have established animal welfare boards to protect animals from various diseases.

The level of product substitution in the U.S. pet dental health industry is high, driven by the wide availability of convenient alternatives to traditional tooth brushing. While daily brushing is the most effective method for maintaining oral health, many pet owners opt for easier solutions such as dental chews, water additives, oral sprays, gels, dental wipes, and specially formulated dental diets. These products, often endorsed by the Veterinary Oral Health Council (VOHC), offer varying degrees of effectiveness in reducing plaque, tartar, and bad breath. Additionally, textured dental toys and enzyme-based powders provide added convenience and appeal to pets, making them popular substitutes. Although these alternatives may not match the efficacy of regular brushing, their ease of use and accessibility make them strong substitutes, contributing to a competitive and diverse product landscape in the market.

Type Insights

Services dominated the U.S. pet dental health market with the largest revenue share of over 69.0% in 2024. This is due to the extensive array of diagnostic and treatment services for dental care provided by different veterinary practices. Dental health significantly influences the overall health and behavior of pets, making an annual routine dental check-up essential for them. Prevention is the primary factor in managing dental disorders; therefore, regular teeth cleaning and brushing to remove plaque are vital. The American Animal Hospital Association advises regular oral exams and dental cleanings to eliminate tartar and prevent gum diseases.

Products held a significant market share and are expected to grow at the fastest CAGR of over 7% during the forecast period, owing to the growing awareness among pet parents regarding companion dental care. A variety of pet oral health products, including enzymatic toothpaste and brushes, oral care solutions, dental care powder, foods, treats, chews, and dental wipes, are available to help maintain the oral health of pets. The veterinary industry’s swift progress has introduced several new products to the market from leading players. Despite the pandemic, some industry participants have experienced substantial growth in the sales of oral care products through online distribution.

Animal Type Insights

The dogs segment dominated the U.S. pet dental health market, with the largest revenue share of over 59% in 2024. This is attributed to the rising dog adoption and a significant prevalence of dental diseases among dogs. The increasing dog population across all regions is notably driving the market’s growth. According to the American Kennel Club (AKC), the percentage of dog-owning households in the U.S. rose from 54% in 2021 to 74% in 2024. Additionally, the growing trend of dog humanization, heightened awareness among dog owners regarding preventive care, and the introduction of innovative products such as enzymatic toothpaste, dental chews, and water additives have further propelled market expansion.

The cats segment is expected to grow at the fastest CAGR of 7.30% during the forecast period. The increase in cases of gingivitis among cats and the growing awareness of this issue contribute to the expansion of this segment. For instance, the Cornell Feline Health Centre reports that gum diseases like gingivitis and periodontitis affect 50% to 90% of the cat population. These dental conditions can be triggered by other infectious diseases such as feline leukemia virus, diabetes mellitus, feline immunodeficiency virus, autoimmune diseases, and kidney diseases. Therefore, regularly removing plaque through oral care methods and routine teeth cleaning is commonly practiced, having a significant impact on the segment growth.

Indication Insights

The gum diseases indication segment dominated the market, with the largest revenue share of over 38% in 2024. The high incidence of gum diseases like periodontitis and gingivitis among pets contributes to this. Periodontal diseases, which are caused by bacteria in the mouth and are generally progressive, can harm the gums, teeth, upper and lower jawbones, and other facial structures. As the disease starts below the gum line, noticeable signs and symptoms only appear once it has advanced. Approximately 80% of dogs and 70% of cats over the age of 3 years suffer from active gum diseases. This accounts for the largest portion of the market segment.

Dental calculus is expected to grow at the fastest CAGR of over 8% over the forecast period, owing to its prevalence among domestic dogs. Only a professional veterinary dentist can eliminate dental calculus through thorough teeth cleaning and polishing. However, consistent teeth brushing can reduce plaque accumulation in animals’ teeth, preventing the advancement of calculus and subsequent severe gum diseases. Dental chews aid in the removal of dental calculus from the tooth surface. If not curtailed in the early stages through routine brushing and good oral hygiene, this common pet oral issue can result in periodontal diseases.

Distribution Channel Insights

The veterinary hospitals & clinics segment dominated the U.S. pet dental health industry with a share of 39.14% in 2024. These facilities are instrumental in diagnosing and treating dental conditions early, encouraging routine checkups, and educating pet owners about the importance of oral hygiene. The increasing number of veterinary clinics, coupled with growing awareness among pet owners, has led to a rise in dental visits and procedures. Moreover, the integration of advanced diagnostic tools and technologies such as digital dental radiography and ultrasonic scalers has improved service quality and outcomes, encouraging more pet parents to seek clinical care.

E-commerce is the fastest-growing segment within the U.S. pet dental health market, by offering a host of advantages that appeal to modern pet owners. One key advantage is convenience; pet parents can purchase dental care products like chews, toothpaste, and oral rinses from platforms such as Chewy, Amazon, and Walmart without visiting physical stores or clinics. Competitive pricing and discounted subscription models help consumers save money while ensuring consistent access to products. E-commerce also provides informative content and customer reviews, enabling buyers to make informed choices based on product efficacy and pet preferences.

Country Insights

The growth of the U.S. pet dental health industry is driven by the increasing awareness among pet owners about the importance of oral hygiene, rising cases of dental diseases in pets, especially periodontal disease in dogs and cats, and the growing trend of pet humanization, where pets are treated as family members. Veterinary professionals strongly advocate for routine dental checkups and cleanings, while product innovations in dental chews, enzymatic toothpaste, and water additives support at-home care. E-commerce platforms and retail chains have improved access to these products, further encouraging preventive care. Additionally, veterinary hospitals and clinics play a vital role by offering specialized dental treatments, supported by advanced diagnostic tools. This combination of clinical services, product availability, and consumer education is steadily driving the market growth.

Key U.S. Pet Dental Health Company Insights

The U.S. pet dental health market is highly competitive. Leading players deploy various strategic initiatives that include competitive pricing strategies, partnerships, product and service expansion, sales & marketing initiatives, and mergers & acquisitions. For instance, in August 2022, the Colgate-Palmolive Company decided to purchase three dry pet food production facilities from Red Collar Pet Foods for USD 700 million to assist the global expansion of its Hill's Pet Nutrition business. Such initiatives by companies and animal dental health organizations are fueling the opportunity for market growth.

Recent Developments

• In May 2025, Mars launched AI-powered tools, including the Greenies Canine Dental Check and Iams Poopscan, to help pet owners monitor their dogs' health using smartphone photos. As part of a $1 billion investment in its Pet Nutrition business, the tools analyze tartar buildup and stool quality, offering insights and next-step guidance to improve pet care.

• In January 2025, Saint Roch Veterinary LLC introduced GingiGuard, a patented topical treatment that targets the root cause of canine periodontal disease by restoring a balanced oral microbiome without systemic side effects. Clinical trials showed that a single application significantly reduces plaque, inflammation, and bad breath for over four weeks, offering a breakthrough in long-term dental health for dogs.

• In July 2024, Pet Honesty launched Fresh Breath Dental Powder, a meal-time supplement designed to improve dogs' oral health by freshening breath, reducing plaque, and supporting gum health. This innovative product, featuring natural ingredients and postbiotics, reflects the growing demand for effective and convenient dental care solutions in the veterinary dental health market.

U.S. Pet Dental Health Market Report Scope

U.S. Pet Dental Health Market Report Segmentation

This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the U.S. Pet Dental Health market report based on animal type, type, indication, and distribution channel:

• Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Products

    • Oral Care Products

      • Toothpastes & Brushes

      • Oral Care Solutions

      • Foods & Treats

      • Dental Chews

      • Dental Powder

      • Others

    • Medicines

    • Equipment

  • Services

    • Diagnosis

    • Treatment

      • Dental Cleaning

      • Surgery

      • Root Canal Therapy

    • Others

• Animal Type Outlook (Revenue, USD Million, 2021 - 2033)

  • Dogs

  • Cats

  • Others

• Indication Outlook (Revenue, USD Million, 2021 - 2033)

  • Gum Disease

  • Endodontic Diseases

  • Dental calculus

  • Oral tumor

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

  • Veterinary Hospitals & Clinics

  • Retail Pharmacies

  • E-commerce

  • Others