Vanillin Market Size, Share & Trends Analysis Report By End-use (Food & Beverage, Fragrance, Pharmaceutical), By Region (North America, Europe, Asia Pacific, Central & South America, MEA), And Segment Forecasts, 2020 - 2025

Report Overview

The global vanillin market size was estimated at USD 480.1 million in 2019 and is expected to expand at a compound annual growth rate (CAGR) of 7.1% from 2020 to 2025. Globally, rising demand from various end-use industries to enhance the flavor and aroma of the product is expected to be a key growth factor. It is one of the key ingredient used extensively in the food & beverage industry.

It is widely used as the flavoring agent in various products in the food industry such as bakery products, confectioneries, ice cream, chocolates, and alcoholic beverages. In addition, it is also used in the pharmaceutical industry, to mask unpleasant taste in livestock fodder or medicines. Vanillin also acts as an intermediate during the manufacturing of certain agrochemicals and pharmaceuticals.       

The robust growth in various end-use industries such as food & beverage, fragrance, cosmetics, and pharmaceutical across different geographies is one of the important factors encouraging the growth of this market. The rising food & beverage industry will remain a key element due to its ability to add flavor and taste in various food products. Moreover, it constitutes low-calorie content and numerous antioxidants. The global population is shifting their consumption pattern towards wholesome ingredients owing to the rising awareness of organic food and a healthy lifestyle.

However, the workers operating in the vicinity of the production process may have health concerns. Primarily due to these concerns, various regulatory bodies such as REACH, Code of Federal Regulations, and NIOSH have imposed regulations to avoid worker’s health issues and usage of synthetic products over a certain limit. REACH has described regulations about classification, labeling, and packaging of these products according to hazard class such as eye irritation, skin sensitivity, acute toxicity, aquatic chronic disease, and acute aquatic toxicity. 

Vanillin is widely consumed in the Asia Pacific and Europe regions with the presence of major food & beverage consumer countries such as China, India, and Germany. The increasing population, coupled with rising income levels is anticipated to propel the vanillin market growth over the forecast period.

Vanillin Market Trends

The vanillin market is anticipated to experience significant market demand on account of its increasing use in various application industries including food & beverage, fragrances, pharmaceuticals, and cosmetics. Food & beverage emerged as the largest end-use segment owing to the widespread usage of vanillin. Vanillin is extensively used to enhance the flavor and aroma of food products such as bakery products, confectionery products, ice cream, biscuits, and chocolates.

The global population is shifting toward wholesome ingredients owing to rising awareness about the benefits of organic food and healthy lifestyles. It has become increasingly challenging for food product companies to accommodate these needs, with key manufacturers focusing on maintaining a balance between flavor and health. Achieving this criterion is quite difficult on account of the presence of various regulatory standards.

Vanillin is also witnessing growing demand in the pharmaceutical industry. It is widely used as an aromatic mask and flavoring agent in toothpaste, cleaning products, medicines, and livestock fodder. Vanillin acts as a chemical intermediate in the production of fine chemicals and pharmaceuticals. The pharmaceuticals segment is anticipated to offer lucrative market opportunities owing to the growing requirement for bio-based process intermediates in the manufacturing of drugs. Vanillin is utilized as an inactive excipient or as an intermediate in the production of medicines and drugs.

Furthermore, it is also used for removing the bitter taste in medicines and for masking or covering tablet surfaces. Rising awareness regarding environment-friendly and natural perfumes, skin-friendly deodorants, and other aromatic products is another factor likely to improve the bio vanillin market’s dynamics over the next few years.

Surging demand for room and car fresheners, along with growing popularity of aromatherapy, is projected to drive the demand for vanillin in the cosmetics and toiletries application segment. Increasing demand in growing application segments including incense sticks, candles, and pesticides is further predicted to fuel market growth over the forecast period.

Type Insights

Synthetic vanillin emerged as the leading type segment and was estimated for 99.14% of the global volume share in 2016. The high price of the bio-based products is fueling the demand for synthetic one over the forecast period. Synthetic vanillin can be produced from petrochemicals, unlike real vanilla extract. However, growing health concerns are expected to hinder the demand for synthetic vanillin over the forecast period.

Bio-based vanillin is projected to be an emerging type segment over the forecast period. Rising awareness regarding healthy and natural ingredient functional foods without synthetic preservatives and artificial additives is another key factor likely to encourage the demand for bio-based products. Moreover, key players are spending more on R&D activities regarding a new process to manufacture low-cost bio-vanillin products. For instance, major players are manufacturing bio-based vanillin products by processing microbial fermentation of ferulic acid and eugenol. 

End-use Insights

The food & beverage industry plays a key role in the expansion of economic opportunity, as it is essential to human life and health. The food & beverage industry has been experiencing a change in the consumption pattern on account of rising disposable income and changing the food consumption pattern of the population due to a hectic lifestyle. Superior economic growth coupled with the growing demand for ready-to-eat and processed foods is boosting the use of vanillin in this industry.

The fragrance industry is another significant application segment in the global market. It is used as a key aroma ingredient in making various fragrance products and perfumeries such as aromatic candles, essential oils, sweet-flavored perfumes, organic perfumes, and deodorants. In addition, increasing consumer demand for the use of aromatherapy products, toiletry, and car fresheners is expected to boost the demand in the future. There are numerous uses of vanillin as an intermediate chemical as well as an additive in the pharmaceutical sector. It is used for tablet masking, minimizing bitter taste in medicines, oral medicine processing, topical medicated lotions, and other pharmaceutical products.

Regional Insights

The Asia Pacific and Europe regions are anticipated to be major markets over the forecast years, driven by the rising demand from the various end-use industries. The increasing demand is attributed to the presence of major countries such as China, India, Japan, and Germany. The food & beverage industry in these countries has been experiencing significant growth, which in turn is increasing the demand for vanillin over the past few years.

The Asia Pacific is the largest consumer of food & beverage products and is expected to continue in this position over the forecast period. The presence of emerging economies such as India, China, and Japan are projected to drive the food industry, which in turn will propel the vanillin market. Food & beverage manufacturers typically operate on high volume sales and low-profit margins. This is where highly populous countries come into the picture. Increasing population, income levels, and food application scope is projected to propel the market growth over the forecast period.

The food & beverage segment in the Asia Pacific held a prominent share fueling the demand which is mainly driven by diversity regarding demographics, consumption patterns, dietary preferences, and increasing income levels. The Asia Pacific was leading the market and accounted for 39.7% of the total revenue in 2016. In light of emerging economies such as China, India, and Japan which is expected to drive the growth of the food & beverage industry in this region. Furthermore, diverse consumer tastes, population expansion, and extensive foreign investments are some of the socio-economic factors supporting market growth.

The food & beverage segment in the Asia Pacific held a significant share which is mainly driven by consumption patterns, dietary preferences, diversity regarding demographics, and increasing income levels. Additionally, diverse consumer tastes, population expanse, and extensive foreign investments are some of the socio-economic factors supporting market growth. Therefore, these trends are expected to provide a wide scope for the growth of the bio vanillin market in the Asia Pacific over the forecast period.

The Asia Pacific was followed by Europe, accounting for 27.33% of the total revenue in 2016. In terms of volume, Europe was estimated at 5,341.1 tons in 2016 and is projected to grow at a rate of 6.2% between 2017 and 2025. Growing health awareness and demand for food products are expected to be the key driving factors in this region. Substantial investments in research & development for manufacturing products with good aroma are also contributing to the growth.

The steady growth of the pharmaceutical industry in the European region is expected to boost the demand for vanillin over the forecast period. A more collaborative environment between the European regulatory bodies and pharma manufacturers is expected to enable the launch of several initiatives in the region. For instance, Priority Medicine (PRIME) scheme was launched to strengthen the support for the development of medicines that target an unmet medical needs.

Key Companies & Market Share Insights

The global market is highly competitive and relatively integrated, with the presence of top companies accounting for the major share in 2016. Key participants include Apple Flavor & Fragrance Group Co Ltd., Camlin Fine Sciences Ltd., De Monchy Aromatics, International Flavors & Fragrances, Ennloys, Evolva Holding, Advanced Biotech, Omega Ingredients Ltd., and Comax Flavors.

Continuous research & development activities are carried out by the major players to produce cost-efficient products. Furthermore, product innovations and new product developments are expected to be a key parameter to sustain the competitive market, with strategies such as acquisitions, capacity expansion, and partnerships.

Vanillin Market Report Scope

Global Vanillin Market Segmentation

This report forecasts revenue and volume growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global vanillin market on the basis of end-use, and region:

• End-Use Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • Food & Beverage

  • Fragrances

  • Pharmaceuticals

• Regional Outlook (Volume, Tons; Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

    • France

  • Asia Pacific

    • China

    • India

    • Japan

  • Central & South America

    • Brazil

  • Middle East & Africa