Video Production Market Size, Share & Trends Analysis Report By Genre (Action & Adventure, Thriller & Horror, Fantasy & Science Fiction, Drama), By End-use (Enterprise, Consumer), By Region, And Segment Forecasts, 2023 - 2030

Video Production Market Size & Trends

The global video production market size was estimated at USD 70.40 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 33.5% from 2023 to 2030. The video production industry has experienced significant growth and transformation in recent years, driven by various technological advancements, changing consumer behavior, and evolving business needs. Online video streaming platforms like Netflix, Amazon Prime, Disney+, and YouTube have grown tremendously. This trend is fueled by increased consumer need for on-demand video content. For instance, Netflix expanded its original content production, investing heavily in creating unique shows and movies to attract subscribers worldwide.

With the proliferation of smartphones, video production has shifted toward formats optimized for mobile viewing. Short-form videos, vertical videos, and live streaming were gaining prominence. Short-form video platforms like TikTok and Instagram reels have gained popularity among users, driving the need for shorter and more engaging video content. For example, TikTok's algorithm-driven content discovery and the success of viral short videos have made it a dominant player in the social media landscape.

Live streaming has become a popular method for content creators, businesses, and influencers to engage with their audience in real time. Platforms like Twitch, Facebook Live, and YouTube Live have grown. For instance, Twitch, a platform primarily focused on live streaming, has grown exponentially, particularly in the gaming and Esports sectors. Brands also use live streaming for product launches and other promotional events.VR and AR are being used for immersive storytelling and marketing campaigns. This trend is especially prominent in the gaming, real estate, and tourism industries.

Moreover, user-generated content has become more valuable for brands. Companies encourage customers to create and share content related to their products. It leads to increased authenticity and engagement. For instance, GoPro's marketing strategy relies heavily on user-generated content, with customers sharing their extreme sports and adventure experiences using GoPro cameras. Furthermore, businesses are increasingly using personalized videos for marketing and customer engagement. These videos are tailored according to individual preferences and needs. For example, Spotify's "Wrapped" campaign generates personalized year-in-review videos for users, showcasing their music listening habits and other statistics.

Genre Insights

The fantasy & science fiction segment dominated the market with a share of over 27.5% in 2022 and is expected to maintain its dominance over the forecast period. These genres have a dedicated and passionate fan base, and the entertainment industry continually evolves to cater to their preferences. Both fantasy and science fiction genres often require significant budgets to create visually stunning and immersive worlds. Major studios and streaming platforms have increasingly invested in high-budget productions to attract viewers. Streaming platforms like Netflix, Amazon Prime, Disney+, and Apple TV+ were producing original fantasy and science fiction series and movies. This trend was driven by the desire to compete for subscribers with exclusive and compelling content.

The action and adventure segment of the video production industry has been experiencing significant growth trends. These genres have long been popular among audiences for their thrilling and adrenaline-pumping content. Established action and adventure franchises have expanded with new sequels, spin-offs, and interconnected storylines across various media, including films, TV series, comics, and video games. Moreover, there is a growing demand for diverse and inclusive representation in action and adventure films and series. This trend aimed to make the genre more accessible to a broader range of viewers.

End-use Insights

The consumer segment dominated the market with a revenue share of 67.0% in 2022. The consumer segment of the market encompasses various end-uses, including personal content creation, social media, vlogging, and more. Individuals, including influencers and content creators, are increasingly using video as a medium to establish personal brands and engage with their audiences. Vlogging and lifestyle content remained in demand. The proliferation of social media platforms, such as TikTok, Instagram, and YouTube, continued to drive the creation of user-generated video content. Short-form videos, challenges, and trends were popular forms of UGC.

The enterprise segment of the video production market includes various end-uses related to businesses, organizations, and institutions. Enterprises are increasingly using video for internal communication, including CEO messages, town hall meetings, and employee training. Video-based training modules are gaining popularity for their effectiveness. Moreover, video marketing continued to grow as a powerful tool for businesses. Enterprises are creating promotional videos, product demonstrations, and explainer videos to engage customers and drive sales.

Regional Insights

North America dominated the market with a share of over 32.4% in 2022. The North American video production market has been experiencing several notable growth trends. These trends were shaping the industry landscape. Streaming fantasy & science fiction and networks were increasingly focusing on creating localized content to cater to diverse audiences in North America. This trend involved producing content in multiple languages and addressing cultural nuances. Artificial intelligence and machine learning were increasingly used for video editing, content recommendation, and personalization. These technologies enhanced efficiency and engagement.

The Asia Pacific region is expected to grow with the fastest CAGR of 41.1% from 2023 to 2030. This region has been a dynamic and rapidly growing market for video production, driven by factors such as increasing internet penetration, smartphone adoption, and the rise of digital content consumption. Content providers focus on creating localized and regional content in multiple languages and dialects to cater to diverse audiences in the Asia Pacific region. Localization efforts have extended to dubbing, subtitling, and cultural adaptations.

Key Companies & Market Share Insights

The market is characterized by strong competition, with a few major worldwide competitors owning a significant market share. The major focus is on developing new products and collaborating among the key players. In September 2023, the International Cricket Council collaborated with Disney Star, a subsidiary of The Walt Disney Company. The collaboration aims to deliver a vertical video production service to the viewers for all 48 matches of the World Cup. This aims to improve mobile viewing, providing greater convenience for fans on the go. Some prominent players in the global video production market include:

• Armaan Productions

• Brafton

• CBS Corporation

• Century Studios

• Gardner Productions

• Levitate Media, LLC

• Skeleton Productions Ltd

• Sony Pictures Digital Productions Inc.

• The Walt Disney Company

• Universal Pictures

• Viacom Inc.

• Vivendi SA

• Warner Bros. Entertainment Inc.

Video Production Market Report Scope

Global Video Production Market Report Segmentation

This report forecasts revenue growth on global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global video production market report based on genre, end-use, and region:

• Genre Outlook (Revenue, USD Million, 2017 - 2030)

  • Action & Adventure

  • Thriller & Horror

  • Fantasy & Science Fiction

  • Drama

  • Documentaries

  • Others

• End-use Outlook (Revenue, USD Million, 2017 - 2030)

  • Enterprise

  • Consumer

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Australia

  • Latin America

    • Brazil

    • Mexico

  • Middle East and Africa

    • KSA

    • UAE

    • South Africa