Virtual Fitting Room Market Analysis By Component (Hardware, Software, Services), By End-user (Physical Stores, E-commerce), By Use Case (Accessories, Apparels, Beauty & Cosmetics, & Others), By Industry, By Region, And Segment Forecasts, 2019 To 2025

The rapidly growing advancements in scientific techniques have led to the development of technologies such as virtual reality and augmented reality. Vendors in the parasol are continuously focusing on integrating virtual technologies across various end-use verticals. Recently, they have developed virtual fitting room technology. This room enables users to dress their reflection in the mirror virtually. Thus, the customers can virtually try an outfit on their mirror image and gather a look at themselves from each desired angle. Factors such as increasing adoption of virtual fitting to provide enhanced customer experience and increasing deployment across various physical stores such as shopping malls and independent stores are expected to drive the growth of the market.

Virtual fitting rooms offer various features such as it allows users to take pictures in different outfits. These pictures can be shared with virtual stylists, friends, and others. Also, various backgrounds can be added to the image. Further, in order to provide such features rich customer experience, vendors are continually developing new products. For instance, In January 2018, Amazon.com, Inc., a technology company, has announced that it has filed a patent through which it will turn its echo look into a virtual fitting room. This will be done by its speech powered camera that will leverage augmented reality technology to help clients to try clothes virtually.

The virtual fitting room market can be categorized into three segments. Based on the component, the market is classified into hardware, software, and services. Further based on end-users, the market is classified into physical stores and e-commerce stores. In addition, the rising adoption of virtual commerce (v-commerce) is anticipated to drive the growth of the e-commerce store segment over the forecast period.

Based on the use case, the market can be bifurcated into accessories, apparel, beauty & cosmetics, and others. The apparels segment is expected to cater to a high share in the market, as the majority of users prefer trying various outfits using the virtual room in order to reduce the purchasing time. Based on the region, the virtual fitting room market (or virtual dressing room market) is bifurcated into North America, Europe, Asia Pacific, South America, and MEA. The North America region is expected to cater to the highest share due to the rapid adoption of advanced technologies across the region.

The key vendors are in the virtual fitting room market (or virtual dressing room market) are 3D-A-PORTER, Autumn Rock Limited (AstraFit), ELSE Corp Srl, Fitnect Interactive, Fit Analytics, Michael Teeuw, triMirror, True Fit Corporation, Visualook, Zugara, Inc.