White Tea Market Size, Share & Trends Analysis Report By Product (Organic, Conventional), By Application (Beverages, Cosmetics & Toiletries, Pharmaceuticals), By Region, And Segment Forecasts, 2019 - 2025

Industry Insights

The global white tea market size was estimated at USD 1.48 billion in 2018. Increasing the importance of these products due to their antioxidant and antimicrobial properties which boost the immune system, is expected to have a positive impact on the market. White tea can reduce the occurrence of cardiovascular diseases and oral bacteria, hence it also finds application in the pharmaceuticals industry.

Flavonoids in white tea can help reduce the prevalence of obesity, diabetes, and heart diseases among others. Its benefits for weight loss are anticipated to attract a large number of consumers, which in turn is poised to fuel the market growth. According to the report published by the World Health Organization (WHO), diabetes was considered the seventh leading cause of death in 2016. According to the Cancer Prevention Research Journal, white tea extract can accelerate the death of certain lung cancer cells.

It is recommended that moderate consumption of white tea beverages helps reduce anxiety and increase energy levels. Changing diet patterns along with hectic work style among adults in emerging economies including China and India is projected to drive the demand for white tea as a health drink in near future.

China, India, Kenya, Sri Lanka, and Vietnam among others are the leading producers of white tea. Slow adoption of these products in the abovementioned countries as a result of the predominant consumption of black and green tea, is expected to hurt the white tea market growth. Majority of these countries export white tea products to the developed countries of North America and Europe.

Product Insights

Conventional products held the largest market share of 88.4% in terms of revenue in 2018. These products are cost-effective and are available with different subtle, mild, and delicate flavors including fruity and floral flavors, such as melon, grassy, peach, apricot, vanilla, honey, herbs, chocolate, and citrus. Furthermore, low prices and easy accessibility of the products through various offline channels including supermarkets and grocery stores is expected to drive the conventional product segment over the forecast period.

The organic product segment is expected to witness the fastest CAGR of 7.5% from 2019 to 2025. Rising concerns regarding the accumulation of hazardous levels of fluorides and harmful chemicals in conventional products are anticipated to drive the growth of the segment in near future.

Application Insights

Beverages held the largest market share of 77.7% in terms of revenue in 2018. The presence of high antioxidant content, which helps to fight off free radicals and counteract oxidative stress to cells, is expected to promote the use of white tea in various beverage formulations. Furthermore, the rising preference for using beverages as a convenient medium for consuming nutrition is expected to promote the demand for white tea beverages.

Cosmetics and toiletries are expected to witness the fastest CAGR of 7.4% from 2019 to 2025. Skin-soothing and antioxidant properties of white tea are anticipated to boost its usage in skincare products. Some of the famous white tea-based skincare brands include Korres Natural Products, Giovanni Cosmetics, and Kiss My Face among others. Leading hospitality companies including Marriott International, Inc. provide premium white tea toiletry products to their customers. They supply white tea formulations in the form of candles, room fresheners, and oil and scent diffusers. In June 2017, Plum Goodness launched a range of skincare products made using white tea.

Regional Insights

Europe accounted for a 39.1% market share in terms of revenue in 2018. Rising consumer awareness regarding health and personal grooming, in developed economies including the U.K. and Germany is anticipated to fuel the growth. Furthermore, the purchasing power of the region is very high, where consumers prefer spending on premium products. In March 2019, KUSMI TEA and SPECIAL.T jointly launched white tea capsules. The product will be available across France, Belgium, Switzerland, Austria, and Luxembourg. U.K. was one of the key regional markets with market revenue of USD 83.33 million in 2018.

Asia Pacific is expected to register the fastest CAGR of 7.6% from 2019 to 2025. Changing consumer behavior and growing disposable income, especially in developing countries such as China and India is expected to remain a favorable growth driver. The rapid rise of online distribution channels as well as increasing health awareness among consumers is projected to further fuel the regional product demand in the forthcoming years.

White Tea Market Share Insights

The market is competitive with the presence of many private level brands. Some of the major companies operating in this market are Digicommerce Solutions LLP.; Zhejiang Tea Group Co. Ltd.; Changsha Botaniex Inc.; Dilmah Ceylon Tea Company PLC.; Shaanxi Iknow Biotechnology Co. Ltd.; Carrubba Inc; Wollenhaupt; Arihant Tea Company; Lanzhou Wallets Biotech co. Ltd; Solanki Tea Co. Private Limited; and Subodh Brothers Pvt. Ltd.

The companies compete based on product differentiation and new product launches. In January 2019, Unilever launched Dove Go Fresh apple and white tea antiperspirants with 48 hours of sweat protection features.

Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For this study, Grand View Research has segmented the global white tea market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Organic

  • Conventional

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Beverages

  • Cosmetics & Toiletries

  • Pharmaceuticals

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    •  U.K.

  • Asia Pacific

    • India

    •  China

  • Central & South America

    •  Brazil

  • Middle East & Africa