The global gluten-free products market size is expected to reach USD 13.7 billion by 2030, according to a new report by Grand View Research, Inc. The market is expected to expand at a CAGR of 9.8% from 2022 to 2030. The rising prevalence of lifestyle-related diseases has favored in driving the product demand. Manufacturers and marketers are linking new product developments with other rising trends in the food and beverage industry, which is aiding gluten-free foods to gain traction. Clean labeling, transparent packaging, and the incorporation of plant proteins are among these developments, thereby driving the market.
The U.S. is one of the major consumers of gluten-free products as, on average, one in every 133 people suffers from celiac disease, and one in every 56 people experiences similar symptoms. Celiac disease is an autoimmune disorder distinguished by gluten intolerance. Celiac disease patients can only avoid these symptoms by following a gluten-free diet. However, despite not being diagnosed with gluten sensitivity, the gluten-free diet has grown in popularity in recent years, with an increasing number of individuals opting for it. The market is predominantly driven by consumers’ perception that a gluten-free diet will ensure significant health benefits such as reduced cardiovascular risks and weight control.
The bakery products segment held the largest revenue share in 2021 and is expected to maintain its dominance over the forecast period. The elevated demand is due to the widespread notion that gluten-free baked goods are healthier than typical wheat flour baked goods. Gluten-free foods have a low GI and are low in calories. This aids in weight loss and obesity prevention by giving more energy than traditional baked goods. This dominance of bakery products is expected to sustain market growth during the forecast period.
The supermarkets and hypermarkets segment accounted for the largest revenue share in 2021. The extensive proliferation of supermarkets and hypermarkets which has occurred even in developing nations in recent years is the primary factor leading to the huge value generation. Furthermore, retailers enjoy a huge margin on gluten-free products and therefore promote customer outreach and smart merchandising to maximize sales. North America held the largest revenue share in 2021. The prevalence of a high number of individuals with celiac disease, and other chronic gastrointestinal disorders is the primary factor driving the market in the U.S. However, the increasing number of gluten-free diet consumers in Asia, especially the emergence of gluten-free diet destinations such as Vietnam, is expected to make Asia Pacific a lucrative region for market growth.
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The bakery products segment is projected to register the fastest growth over the forecast period owing to higher demand for gluten-free bread which aid in weight loss over the traditional baked goods
The online segment is anticipated to register the fastest growth over the forecast period as the adoption rate of online purchasing is soaring across the world
Asia Pacific is expected to witness the fastest growth over the forecast period assisted by rising awareness and availability of gluten-free products
Grand View Research has segmented the global gluten-free products market on the basis of product, distribution channel, and region:
Gluten-Free Product Outlook (Revenue, USD Million, 2017 - 2030)
Condiments, Seasonings, Spreads
Desserts & Ice-creams
Pasta and Rice
Gluten-Free Products Distribution channel Outlook (Revenue, USD Million, 2017 - 2030)
Supermarkets & Hypermarkets
Gluten-Free Products Regional Outlook (Revenue, USD Million, 2017 - 2030)
Central & South America
Middle East & Africa
List of Key Players of Gluten-Free Products Market
Conagra Brands, Inc.
The Hain Celestial Group Inc.
General Mills Inc.
The Kraft Heinz Company
Barilla G. e R. Fratelli S.p.A
Freedom Foods Group Limited
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