U.S. Portable Consumer Electronics Market To Reach $107.86 Billion By 2033

U.S. Portable Consumer Electronics Market Growth & Trends

The U.S. portable consumer electronics market size is anticipated to reach USD 107.86 billion by 2033 and is projected to grow at a CAGR of 9.9% from 2026 to 2033, according to a new report by Grand View Research, Inc. Recent advancements in technology have minimized the size of electronic devices, enhancing their portability, which is a key element fueling the growth of the U.S. portable consumer electronics sector. A rising number of investments, the demand for premium devices, and a diverse range of applications are also important factors contributing to the market expansion in the U.S.

In the U.S., consumers are noticing problems such as electronic waste, battery disposal, and the lifespan of portable electronics. As a result, users are increasingly preferring products with replaceable batteries, longer lifespans, recyclable materials, and brand services. These changes impact the product prices, customer service, and brand loyalty, further impacting the U.S. portable electronics market. Furthermore, wearable devices and smart portable electronics collect personal data such as health information, location, and usage behavior. As a result, strict rules about data privacy, cybersecurity, and user consent can influence the product design, its software features, and market entry strategies in the U.S.

The U.S. portable consumer electronics industry is expected to grow significantly over the forecast period. This is attributed to a strong technological ecosystem, high demand for fitness and health tracking, and the popularity of gaming, streaming, and digital content creation in the U.S. Top brands in the U.S., such as Apple, Garmin, Sony, Microsoft, GoPro, Philips, and Braun, are launching new products with AI features, longer battery life, and better connectivity. For instance, in September 2025, Apple introduced the Apple Watch Series 11, featuring extended battery life, a more durable screen, and AI features to analyze health data. Such frequent product innovation and strong interest in high-end electronics also contribute to market growth.

Rising interest in health, wellness, and preventive care has increased the demand for wearable devices in the U.S. People are increasingly using portable electronics, such as smartwatches, fitness bands, and health-related wearables, for heart rate monitoring, sleep tracking, stress checks, and activity logging. The U.S. commercial fitness industry maintained its growth in 2024, as gym, studio, and fitness facility visits continued to rise in the first half of 2025. A recent report from the Health & Fitness Association (HFA) shows that average visits per location across all industry segments increased by 3.5% compared to the same period in 2024. High-volume, low-price (HVLP) gyms and mid-priced gyms saw the largest gains. This trend is helped by better integration with healthcare apps, remote monitoring tools, and lifestyle platforms, which encourage consumers to use multi-functional wearables as part of their daily lives.

 Request a free sample copy or view report summary: U.S. Portable Consumer Electronics Market Report

U.S. Portable Consumer Electronics Market Report Highlights

• By product, the portable audio and entertainment devices segment held the largest market share of 44.5% in 2025.

• By distribution channel, the offline segment held the largest market share of 52.9% in 2025.

• Rapid technological advancements, rising disposable income, and growing use of streaming platforms are contributing to the increasing demand for compact, wireless, and battery-efficient consumer electronics in the U.S.

• Top brands in the U.S., such as Apple, Garmin, Sony, Microsoft, GoPro, Philips, and Braun, are launching new products with AI features, longer battery life, and better connectivity.

U.S. Portable Consumer Electronics Market Segmentation

Grand View Research has segmented the U.S. portable consumer electronics market based on product and distribution channel:

U.S. Portable Consumer Electronics Product Outlook (Revenue, USD Million, 2021 - 2033)

• Portable Audio & Entertainment Devices

  • Portable Bluetooth Speakers

  • Portable Media Players

  • Handheld Gaming Consoles

  • True Wireless Earbuds (TWS)

  • Bluetooth Headphones

  • Others

• Wearable Devices

  • Smartwatches & Fitness Bands

  • Smart Rings

  • Smart Glasses

  • Wearable Cameras

• Portable Personal Styling & Grooming Devices

  • Hair Dryers

  • Hair Straightener

  • Curling Irons

  • Crimpers and Wavers

  • Hot Rollers

  • Electric Shavers

  • Electric Toothbrushes

  • Others

U.S. Portable Consumer Electronics Distribution Channel Outlook (Revenue, USD Million, 2021 - 2033)

• Offline

  • Exclusive Brand Stores

  • Hypermarkets & Supermarkets

  • Multi-Brand Stores

  • Others

• Online

  • E-Commerce Platforms

  • Company Websites

List of Key Players in U.S. Portable Consumer Electronics Market

• Apple, Inc.

• Samsung Electronics

• Sony Corporation

• Panasonic Holdings Corporation

• Koninklijke Philips N.V.

• Bose Corporation

• Harman International (JBL, AKG)

• Anker Innovations

• Skullcandy, Inc.

• Sennheiser Electronic SE & Co. Ltd.

• Jabra

• LG Electronics Inc.

• Braun GmbH

• Garmin Ltd.

• Google

• Sonos

• GoPro, Inc.