Market Research Blogs In Food Additives & Nutricosmetics

These are just some of the advertisements, or their approximations, that we see in our day-to-day life. Watching them influences our purchasing habits, where we base our buying choices on which smell or aroma can last longer. Ever seen an air freshening or scenting machine while waiting in the reception area of a doctor’s office? You must have, and there is a very solid reason to have them in such spaces - to make the air around us smell pleasant, in simple words!

You might have heard the word ‘tannin’. No? Well, it does sound very similar to ‘sun tanning’, terms which of course you might be much more familiar with. However, what we will be talking here about is the class of astringent, polyphenolic biomolecules, which bind to and precipitate protein along with other organic compounds such as amino acids and alkaloids. 

Growing demand for flavors & fragrances for use in food & beverages and rising demand for natural personal care products possessing various aroma compounds and essential oils are expected to foster the market growth.

“Healthy livelihood” has emerged as a key societal trend not only in the U.S. but also worldwide. This has changed the consumer perception towards the natural, healthy, and side effect-free substances across a wide range of end-use products, ranging from food & beverage, personal care & cosmetics, homecare, paints & coatings, pharmaceutical or any other industrial processed products.

The demand for natural food colors is expected to witness substantial growth over the forecast period as natural food colors are replacing synthetic food colors owing to the growing pressure from consumers. Synthetic food colors have several health hazards related to it including tumors, kidney damages, and different types of allergies.