GVR Report cover Intelligent Transportation System Market Size, Share & Trends Report

Intelligent Transportation System Market Size, Share & Trends Analysis Report By Type, By Application (Traffic Management, Road Safety & Security), By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: 978-1-68038-036-1
  • Number of Pages: 160
  • Format: Electronic (PDF)
  • Historical Range: 2018 - 2021
  • Industry: Technology

Report Overview

The global intelligent transportation system market size was valued at USD 28.25 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.3% from 2023 to 2030. The growing demand for traffic control solutions, smart vehicles, the improved safety and surveillance offered by modern cameras, License Plate Recognition (LPRs), and the rapid development of smart cities, among others, are contributing to the growth of the intelligent transportation system (ITS) industry.

U.S. Intelligent Transportation System market size, by type, 2020 - 2030 (USD Billion)

ITS provides traffic management solutions that enable enhanced road safety, traffic flow, and mobility, creating a positive market outlook. The COVID-19 pandemic has hampered the implementation projects and new ITS sales & installations in 2020. However, the ITS industry witnessed significant growth in mid-2021, owing to the increasing investment by various governments in infrastructure development activities to recover the pandemic-affected economy.

The growing number of vehicles on the road, aging infrastructure, and lack of traffic data management are some of the other factors anticipated to contribute to the ITS market’s growth. As a result, the rising need of managing the traffic flow across highways and city corridors has triggered the need for advanced traffic management technology. The implementation of smart technologies and several efforts have been taken by both public and private organizations by varying measures, demonstrating the role of technology in shaping the future of the intelligent transportation system industry.

ITS setup includes Traffic Management Center (TMC), which can deal with real-time data and assist vehicles in finding alternate ways to reduce traffic congestion. This TMC implementation includes a set of video surveillance systems, sensors, vehicle probes, navigation systems, and other systems & components. The data collected through devices is analyzed, processed, and communicated to the user through dynamic signboards, the internet, or mobile telephony.

Advancements in sensing and telecommunications technologies are particularly expected to encourage the adoption of the ITS over the forecast period. However, the growing preference for digitization of various attributes for implementing intelligent transportation system solutions is one of the major factors for the ITS industry’s growth.

The implementation and significant use of ITS to reduce road accidents and enhance road safety is a major factor driving the growth of the market. Further, the continuous demand for Vehicle-to-Infrastructure (V2I) and Vehicle-to-Vehicle (V2V) communication to streamline the vehicle flow is expected to gain traction over the next few years.

The transportation industry’s continued developments, like blind-spot detection and electronic toll collection, have triggered the need for an efficient transportation system that can potentially improve road networks and redefine the expectations and prospects of sustainable transportation and traffic management.

An effective transportation and traffic management system are critical for the socioeconomic development of any country. While the growing number of traffic congestions increases carbon emissions and leads to a high degree of environmental pollution; the costs associated with traffic congestions, including fuel consumption and travel time, can also be a major issue for any nation. Nevertheless, advanced traffic management systems capable of utilizing real-time data can efficiently address traffic issues.

However, implementing the latest, advanced real-time traffic management technology often requires restructuring the existing infrastructure. Transportation authorities may have to upgrade the existing infrastructure to ensure effective deployment and management of advanced technologies, slowing down the ITS industry growth.

Type Insights

The Advanced Traffic Management System (ATMS) segment accounted for a market share of over 30% in 2022. Solutions offered by key market players can combine data processing technology with sensing and telecommunications technologies to ensure real-time management of transportation networks and share the information gathered and processed with drivers and travelers.

Moreover, development in data analytics, including artificial intelligence and machine learning, are key factors that are expected to play an imperative role in the development of ATMS over the forecast period. In addition to this, the easy affordability of vehicles, and automobile manufacturers’ discounts on vehicles are accelerating vehicle sales which, leads to traffic congestion. ATMS will be adopted at higher rates during the forecast period to address this challenge.

The Advanced Public Transportation System (APTS) segment is anticipated to register considerable growth with a CAGR of 10.2% over the forecast period. APTS provides enhanced visibility into the overall timeliness of buses and trains and shares real-time information with commuters. For instance, smart cards, telecommunications, and other electronic technologies have the potential to improve the efficiency of the transportation system. The increasing investment by several governments in making public transportation better and reducing traffic congestion is expected to boost the growth of this segment.

Application Insights

The traffic management segment accounted for the largest market share of over 32% in 2022. These systems enhance the road network’s reliability and operational performance, including vehicle detection systems, bridge traffic management systems, and ramp metering systems, among other systems. Frequent traffic congestions often culminate in significant monetary losses stemming from the increase in travel time and the growth in fuel consumption. Traffic congestion is a repetitive problem across the globe, causing huge fuel consumption and impacting the quality of life. Hence, the government bodies’ role across the globe is also important to launch new technologies in the country and execute intelligent transportation systems, which will be expected to drive the demand for the market and reduce the financial burden on governments.

Global Intelligent Transportation System market share, by application, 2022 (%)

The automotive telematics segment is expected to register a CAGR of 9.9% through 2030. The remarkable growth of the automotive telematics segment can be attributed to the initiatives being pursued by government bodies for ensuring safety and security on roads. Dynamic displays and navigation systems can help operate road networks flexibly and reduce travel time.

Similarly, smartphone-based applications used to provide real-time information to vehicle owners for scheduling vehicle maintenance services are also gaining popularity in several parts of the world. This is expected to play a vital role in driving the growth of the automotive telematics segment over the forecast period.

Regional Insights

North America held the major share of over 35% of the global intelligent transportation system industry in 2022. The region is home to the major global market players and is equipped with several technologies for the development and implementation of the latest, advanced technologies, such as machine learning, big data, and cloud computing, to manage the increasing traffic and public transportation system.

Intelligent Transportation System Market Trends by Region

The strong emphasis of various governments on improving transportation infrastructure is driving the adoption of intelligent transportation systems. Several public-private collaborative efforts to introduce intelligent transportation systems are materializing in various cities such as New York, Toronto, Vancouver, Los Angeles, and Chicago, across North America to create a strong demand for short-range communication devices that prevent traffic jams, which ultimately drives the demand for intelligent transportation systems in the region.

The Asia Pacific intelligent transportation system industry is anticipated to witness the highest CAGR of 11.0% from 2023 to 2030. The increasing demand for advanced technology and the continued expansion of transportation networks are expected to drive the growth of the intelligent transportation system industry in the region. The economic benefits stemming from the deployment of the intelligent transportation system are particularly notable in countries, such as China, India, and Japan.

These systems provide monetary benefits to vehicle owners by reducing overall fuel consumption and also help in avoiding congested routes and thus reducing travel time. Due to this, several automobile manufacturers in developing and developed economies are aggressively integrating these systems into their upcoming models.

Key Companies & Market Share Insights

The key players operating in the intelligent transportation system industry include DENSO CORPORATION; EFKON GmbH; Thales Group; Sensys Networks, Inc.; Hitachi, Ltd.; Kapsch TrafficCom; and Q-Free ASA; among others. Market players are investing aggressively in research & development activities, improving internal processes, actively engaging in new product development, and improving their existing products as part of the efforts to increase their respective market shares. They are also focusing on strategic partnerships and mergers & acquisitions to develop technologically advanced products and gain a competitive edge in the market.

For instance, in April 2021, a subsidiary of Siemens AG, Siemens Mobility integrated HERE Technologies’ corridor travel time Application Program Interface (API) to provide a time-as-a-service (JTaaS) solution to assist the British public authorities to reduce traffic congestion. The integration would allow Siemens Mobility to offer the public and traffic authorities in the U.K. the option to monitor journey times without the need for additional hardware such as Wi-Fi sensors and ANPR cameras with Bluetooth.

Further, in March 2021, Telenav, Inc. partnered with an automotive group SAIC, to make available navigation and location-based services for SIAC’s internal combustion engine (ICE) vehicles and battery-powered electric (BEV). The solution provides BEV and ICE needs in markets with both left and right-hand driving and also delivers a seamless onboard navigation experience that is optimized to provide up-to-date maps and online content to end-users with reduced mobile data consumption, creating robust opportunities for the ITS market.   Some prominent players in the global intelligent transportation system market include:

  • Agero, Inc.


  • EFKON GmbH

  • Hitachi, Ltd.

  • Garmin Ltd.

  • Thales Group

  • Xerox Corporation

  • Ricardo

  • Sensys Networks, Inc.

  • Telenav, Inc.

  • Iteris, Inc.

  • Kapsch TrafficCom

  • Lanner

  • Nuance Communications, Inc.

  • Q-Free ASA

  • Siemens AG

  • TomTom International BV

  • TransCore

Recent Development

  • In July 2023, Q-Free announced that its ‘Kinetic Counts’ software was being deployed across the United Kingdom, which would enable authorities to understand road use and safety data for detecting traffic trends; and identify the requirement of road expansion or repairs, among other parameters. Worcestershire has been the leading deployer of this solution with 62 sites

  • In July 2023, Lanner Electronics and GoodVision announced a strategic partnership for delivering Traffic Video Analytics solutions in real time to improve the traffic management capabilities of cities and authorities. It leverages GoodVision AI engine and Lanner’s NVIDIA-powered rugged edge AI appliances, along with an IP camera, for a real-time analysis of camera streams, and traffic monitoring and event detection on junctions and roads

  • In June 2023, Kapsch TrafficCom and Construcciones Amenábar announced the completion of Zarautz toll system’s technological upgrade in Gipuzkoa. There has been a major overhaul of the tolling system, with the objective being to equip every lane with an electronic toll system, and machines that accept different payment methods. As a result, the toll capacity has increased from around 350 vehicles per hour to 1000 vehicles, on each T lane

  • In April 2023, Sensys Networks announced the general availability of its traffic detection sensor, the FlexMag Mini. It measures around 68 mm in diameter and can reliably and accurately detect vehicles; its radio and circuitry are encased in layers of protection to guard against traffic impact and water intrusion. The sensor was showcased at the ITS America Annual Meeting in Dallas, Texas

  • In April 2023, Iteris announced that it had been selected by the Virginia Department of Transportation (VDOT) for providing traffic & incident management support to the department’s Traffic Operations Center Services Program. The agreement will be covering all cities and counties in the state through the provision of operations strategy, process & training development, program leadership, and staffing

  • In March 2023, Sensys Networks announced the appointment of Tacel Ltd. as the company’s exclusive distributor in Canada, providing the former an opportunity to expand its reach, while offering extensive access to the company’s technology to Tacel customers. Tacel is a leading supplier of Intelligent Transportation Systems and traffic control devices in the country

  • In September 2022, Telenav announced that the company’s Navigation SDK and Cloud Search products had been selected by the Mazda Motor Corporation for its in-vehicle navigation system in Australia, New Zealand, and Europe

  • In June 2022, Siemens Mobility announced the successful divestment of Yunex Traffic through the latter’s sale to Atlantia S.p.A. Through this deal, Siemens Mobility aims to increase its focus on rail transportation technology, while Yunex Traffic would be expected to drive innovations in the traffic management space as part of Atlantia

Intelligent Transportation System Market Report Scope

Report Attribute


Market size value in 2023

USD 29.91 billion

Revenue forecast in 2030

USD 52.24 billion

Growth rate

CAGR of 8.3% from 2023 to 2030

Base year for estimation


Historical data

2018 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, trends

Segments covered

Type, application, region

Regional scope

North America; Europe; Asia Pacific; Latin America; MEA

Country scope

U.S.; Canada; Germany; U.K.; France; China; India; Japan; South Korea; Brazil; Mexico; Argentina; UAE; KSA

Key companies profiled

Agero, Inc.; DENSO CORPORATION; EFKON GmbH; Hitachi, Ltd.; Garmin Ltd.; Thales Group; Xerox Corporation; Recardo; Sensys Networks, Inc.; Telenav, Inc.; Iteris, Inc.; Kapsch TrafficCom; Lanner; Nuance Communications, Inc.; Q-Free ASA; Siemens AG; TomTom International BV; TransCore.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional, and segment scope

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Intelligent Transportation System Market Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global intelligent transportation system market report based on type, application, and region:

Global Intelligent Transportation System Market Segmentation

  • Type Outlook (Revenue, USD Million, 2018 - 2030)

    • Advanced Traveler Information System (ATIS)

    • Advanced Traffic Management System (ATMS)

    • Advanced Transportation Pricing System (ATPS)

    • Advanced Public Transportation System (APTS)

    • Emergency Medical System (EMS)

  • Application Outlook (Revenue, USD Million, 2018 - 2030)

    • Traffic Management

    • Road Safety And Security

    • Freight Management

    • Public Transport

    • Environment Protection

    • Automotive Telematics

    • Parking Management

    • Road Tolling Systems

  • Regional Outlook (Revenue, USD Million, 2018 - 2030)

    • North America

      • U.S.

      • Canada

    • Europe

      • Germany

      • U.K.

      • France

    • Asia Pacific

      • China

      • India

      • Japan

      • South Korea

    • Latin America

      • Brazil

      • Mexico

      • Argentina

    • MEA

      • UAE

      • KSA

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