A2 Milk Market Size, Share & Trends Analysis Report By Product (Liquid, Powder), By Packaging (Cartons, Bottles), By Distribution Channel (Supermarket & Hypermarket, Convenience Stores, Online), By Region, And Segment Forecasts, 2022 - 2028

Report Overview

The global A2 milk market size was valued at USD 2.44 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 18.3% from 2022 to 2028. The shifting preference of citizens toward nutritious food across the globe is one of the major factors that propelling the market growth. Moreover, the rising health awareness among the citizens is expected to increase the consumption of the A2 milk and contribute to the market growth over the next few years. Moreover, as compared to traditional milk, A2 milk powder has easily been digested by the human body. All these factors together are expected to contribute to the rise of market revenue and witness the increasing growth during the forecast period. The COVID-19 pandemic gained citizens greater awareness of nutrition, fitness, and immunity to prevent being infected by the virus.

Thus, consumers have increased their spending on healthy and nutritious food. The focus on maintaining physical fitness has been a major factor to propel market growth during the COVID-19 era. Thus, the market revenue is expected to witness a positive market growth rate during the pandemic situation.

A2 milk is offered by various producers in liquid and powder form. It is available in different packaging forms, such as cartons and bottles. Moreover, producers are utilizing various distribution channels, supermarkets & hypermarkets, convenience stores, and online to increase revenue. Such as flavors are expected to increase the adoption of products. However, in countries such as U.S., Germany, U.K., and Australia, governments published a regulation to produce and distribute milk and milk products. For instance, in U.S., Food & Drug Administration (FDA) published for produce milk and products.

Moreover, the players in the dairy products industry are procuring fat-free and healthy milk products to capture a large customer base. Hence, the market is expected to showcase significant gains during the assessment period. Additionally, the significant growth in the food & beverages industry in emerging economies, such as China and India, is further projected to provide ample opportunities for market growth.

The rising trend of health consciousness and increasing demand for high nutrition beverage products among youth and millennials are propelling the demand for A2 milk across the globe. On the other hand, as consumers become more worried about their health as a result of rising chronic conditions such as high blood pressure and heart disease, new opportunities for the A2 milk industry will emerge. Additionally, the growing investment by prominent players is also estimated to drive the market. The major key players are procuring organic A2 milk, which is highly recommended in the fitness center to reduce weight. The escalating demand for healthy & energetic beverages for people from the consumers of North America is driving the industry growth.

Packaging Insights

The cartons segment is estimated to contribute the largest share of over 60% in the global A2 milk market in 2021. Carton packaging is safer and more convenient for storing food, as carton packaging protects and offers longer durability of product content into it. Carton has a lower weight, hence lowering the transportation cost. The carton segment contributed most to global market revenue due to the significant demand for hard packaging in the dairy products industry across the globe.

Moreover, the bottles segment is expected to expand with the second-highest CAGR of 18.1% from 2022 to 2028. Milk bottles may be made of plastic or glass. In most cases, bottles are used by the milkman for delivering fresh milk. Bottles can be reused by refilling. Moreover, the growing demand for convenient packaging solutions in the dairy beverages industry is further projected to propel the segmental share during the forecast period.

Distribution Channel Insights

The supermarkets & hypermarkets segment held the highest revenue share of over 50% in 2021. Supermarkets and hypermarkets are the types of organized channels of the market which are offering more customer-oriented services by selling a variety of FMGC products directly to the consumers. These stores provide a choice of physical verification of products to the buyers and contribute to the market revenue.

Moreover, the online segment is expected to register the fastest growth during the forecast years, with a CAGR of 19.2% from 2022 to 2028. The use of online shopping portals and mobile apps is getting popular due to its simplicity and convenience. Products are available for economic rates on online channels compared to offline. Moreover, the rising smartphone users and internet penetration across the globe further boosted the online distribution channel segment during the forecast period.

Product Insights

Based on the product global A2 milk market is categorized into liquid and powder. The Liquid segment dominated the market and contributed to the largest revenue share of over 70% in 2021. Consumers prefer to consume fresh milk, as it contains nutrients such as calcium, vitamins, and proteins. Thus, liquid products contributed more to the market revenue due to their convenience and large consumption.

Moreover, the powder segment is expected to expand with the highest CAGR of 18.9% from 2022 to 2028. The rising application of powder form of A2 milk in infant formula is further projected to provide significant growth to the segmental market. With the increasing demand for powder for various applications, such as confectionery, baked desserts, and salty products from the industry. Powder content low moisture thus increases durability and can be stored longer period.

Regional Insights

Asia Pacific dominated the A2 milk market revenue and accounted for the largest revenue share of over 50.0% in 2021 and is expected to expand with a CAGR of 18.7% from 2022 to 2028. Countries such as China, Australia & New Zealand, and India are positively contributing to the market revenue. Milk is considered to be the best health product among citizens of all age groups, thus contributing to this market contribution. Moreover, the easy availability of the number of breeds of buffalo and cows resulted in ample production of the milk.

North America is expected to expand with a significant CAGR of 19.7% from 2022 to 2028. Countries such as US and Canada are positively contributing to the growth of the market owing to the significant demand for healthy milk across the countries. This rapid growth is expected due to the increased demand with acceptance of A2 milk as beverages and increased spending from consumers.

Key Companies & Market Share Insights

The A2 milk market is characterized by the presence of various well-established players and several small and medium players. In August 2019, Chinese Yili Industrial Group Company Limited acquired New Zealand’s Westland Co-operative Dairy Company Limited. This acquisition proves China and New Zealand are looking for bilateral relations to grow. Yili combines quality technology, resources, and markets to restructure its units and offerings. Such initiatives are expected to boost the adoption rate of the product among consumers. The A2 milk manufacturers are aggressively following the organic as well as inorganic strategies to expand their footprints across the geography. Some of the prominent players in the global A2 milk market include:

• Vinamilk

• Freedom Foods Group Limited

• Erden Creamery Private Limited

• Lion Dairy & Drinks

• Vrindavan Dairy Farm

• KESARIYA FARM PRIVATE LIMITED

• SIDS FARM PRIVATE LIMITED

• Happy Milk

• GCMMF

• The a2 Milk Company Limited

A2 Milk Market Report Scope

Segments Covered in the Report 

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2028. For this study, Grand View Research has segmented the global A2 milk market based on product, packaging, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2028)

  • Liquid

  • Powder

• Packaging Outlook (Revenue, USD Million, 2017 - 2028)

  • Cartons

  • Bottles

  • Others

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)

  • Supermarket & Hypermarket

  • Convenience Stores

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2017 - 2028)

  • North America

    • U.S.

  • Europe

    • Germany

    • U.K.

  • Asia Pacific

    • China

    • Australia & New Zealand

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa