The global animation software market is expected to witness growth owing to increasing demand in the animation industry. Over the past few years, the animation industry has witnessed significant demand owing to rising instances of outsourcing to developing economies owing to cost benefits. The animation software market is expected to witness a robust growth of over 15% over the forecast period owing to growing domination in the entertainment as well as the advertising industry.
Key drivers to the animation software market are the adoption of the service by the end users for movies, cartoons, and games. In addition, end users including online educational providers, visualization providers and web designers who provide value-added contents for clients are expected to promote market growth over the next seven years. Thus, the major trend of the market in future would be the increased demand from individuals, and not only organizations. As with the time, the animation industry has inspired the individuals to embrace animation as their hobby. This trend is expected to account for a major share of market growth, going forward till 2022.
The market is possessed with major challenge of piracy, which could significantly impact revenues of the animation software industry. Growing piracy in the industry is likely to hamper brand equity of companies due to glitches and malware. As a result, market players such as Nintendo of America Inc. have stepped up to take aggressive anti-piracy actions, and have encouraged governments around the world to take an aggressive stand to combat these issues.
The market is majorly segmented on the basis of types which include Flipbook animation, stop motion, 2D, and 3D animation. Flipbook animation is one of the oldest animation technique which produces animation through series of pictures drawn in a skillful manner. In addition, other key techniques include stop motion which emphasizes on physical objects in order to create animation. The animation effect is primarily created with the illusion of movement when series of frames are played in a continuous series. Physical objects with movable joints or clay figures are often used because of their ease of repositioning. The major issue with this animation technique is the amount of creativity required in producing frames at a time. 2D and 3D animation techniques became the major types to produce required animated designed pictures. The presence of key techniques coupled with growing popularity of animation in the entertainment industry is expected to drive animation software market demand over the next seven years.
Market players emphasize on up-gradation of 2D and 3D animation software such as Adobe After Effects, Pivot Stick figure Animator, Flipnote Studio, Autodesk 3ds Max, Autodesk Maya, and Cinema 4D. This can be attributed to the benefits offered by these techniques such as quick designs, and varied visual effects, which is thereby expected to favorably impact the market growth. 3D animation software such as Autodesk Maya, Autodesk Softimage, Cinema 4D, and Blender3D animation techniques are expected to gain preferences on account of improved quality of images provided by the 3D techniques. These services are developed by Adobe Systems, Nintendo, Dream, and Autodesk. High cost coupled with lack of understanding of the software is expected to inhibit the 2D as well as 3D animation software demand over the forecast period. Manufacturers focus on the development of animation software which are compatible for all configurations such as Windows XP, Vista 7/8, Linux, and Mac OS X.
Increasing accessibility of open source animation software, particularly in mobile phones are expected to inhibit the market growth over the projected period. There are many animation schools in North America, Asia Pacific, and Latin America, which provide educational training to students to bring the basic understanding of animation software. Universities such as Brigham Young University, California Institute of Arts, Rhode Island School of Art & Design, Ringling College of Art & Design, School of Visual Arts, University of California Los Angeles, and University of Pennsylvania which brings the innovative innovation program. Here graduates often find careers in 2D and 3D animators, 3D animators, visual effects artists, 3D modelers, Compositors, Storyboard artists, concept artists, character designers, and stop motion animators at companies such as DreamWorks, Pixar, Sony Picture Imageworks, Technicolor, and NBC.
Major players in the market include Autodesk Inc, Adobe Systems, Pixar, Maxom Computer GmbH, Blender foundations, Toon Boom Animation Inc., and Side Effects Software Inc.
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Media consumption is expected to witness a substantial increase as a direct consequence of lockdowns enforced in several countries across the globe to combat the spread of the deadly coronavirus. Since consumers are forced to stay at home, they are turning to popular OTT service providers such as Netflix, Amazon Prime, etc. or renewing/enhancing their existing Pay TV packages, procuring IPTV subscriptions, etc. to satiate their entertainment needs. eSports is also another sector which is expected to be favorably impacted by more and more people confined to their homes. The report will account for Covid19 as a key market contributor.