Anti-Counterfeit Packaging Market Size, Share & Trends Analysis By Product {Covert (Security Labels, Invisible Printing), Overt, Forensic, Track & Trace (Machine Readable Data, RFID)}, By Application (Pharmaceutical, Clothing), And Segment Forecasts, 2018 - 2025

Industry Insights

The global anti-counterfeiting packaging market size was estimated at USD 80.14 billion in 2015 and is expected to witness high growth on account of growing adoption of such packaging primarily by the pharmaceutical companies across the globe. In addition, rising consumer awareness pertaining to the harmful effects of spurious goods is expected to drive growth.

The industry is expected to witness high growth on account of increasing concerns regarding the dilution of brand identity by the leading manufacturers across the globe. In addition, rising technological innovation for the production of highly secure packaging for use in application industries is expected to drive growth over the forecast period.

U.S. anti-counterfeiting packaging market, by application, 2014 - 2025 (USD Billion)

The growth of the pharmaceutical industry in the U.S. coupled with the presence of major pharma manufacturers in the economy is expected to drive demand for such packaging over the next nine years. In addition, growing demand for track and trace technology products for use in securing alcoholic products is expected to drive growth.

The demand for such products is expected to be driven by the imposition of stringent regulations to eliminate the production of spurious products. Increasing efforts by major manufacturers across the globe to drive down the losses incurred by the manufacture of counterfeit products is expected to benefit the industry growth.

The industry is expected to register high growth over the forecast period driven by the demand for product authentication techniques in fast moving consumer goods (FMCG) industry. In addition, growing efforts taken by the national governments primarily across Europe and North America to counter the threat of spurious products.

Product Insights

Covert anti-counterfeiting packaging techniques are expected to register a CAGR of over 8% from 2016 to 2025 due to high demand for low price secure packaging for use in clothing & apparels and food industry. In addition, rising adoption of covert techniques by the economies in Asia Pacific is expected to drive the market growth over the forecast period.

The demand for security labels is expected to emerge as the most lucrative covert security techniques due to high product security coupled with difficulty in the product forgery. In addition, high demand for such product for FMCG goods is likely to drive the market growth over the next nine years.

The demand for RFID track and tracing technologies is estimated to register a CAGR of over 10% from 2016 to 2025 on account of superior product security and tracking features adopted by the technology. In addition, rising affinity of the manufacturers towards the use of RFID is expected to drive the market growth over the next nine years.

Application Insights

The use of the product for the protection of pharmaceutical products is expected to emerge as the fastest growing application segment, driven by high concerns regarding negative effects of spurious drugs. In addition, high concerns regarding the brand image in the pharmaceutical industry is expected to drive the anti-counterfeiting packaging market growth over the forecast period.

Global anti-counterfeit market share, by application, 2015 (%)

Food & beverage application accounted for over 15% of the market volume on account of the need of product security driven by high levels of product counterfeiting in alcoholic beverages. In addition, the market is expected to be driven by the use of anti-counterfeiting techniques such as barcodes and machine readable codes for food products.

Regional Insights

The market in Asia Pacific is expected to be driven by the rapid development of application industries. The industry is expected to grow on account of rising concerns regarding the damages incurred by the production of forged products.

The demand for pharmaceutical packaging in China is expected to register a CAGR of over 12% from 2016 to 2025 due to the presence of a number of pharmaceutical product manufacturers in the economy. In addition, the market is expected to register high growth due to increasing adoption of such product security technologies by the manufacturers in China.

Anti-Counterfeit Packaging Market Share Insights

The industry exhibits the presence of a number of manufacturers that lay high emphasis on research and development for the production of advanced technology products in a bid to gain the market share. In addition, the industry witnesses a number of mergers and acquisitions to improve the company’s revenues.

The companies in the industry possess a large number of patents in order to differentiate their product and eliminate the threat of product poaching by competitors in the market. In addition, the industry is subject to high competitive rivalry due to the presence of a number of companies operating high profit margins

The industry exhibits integration across the value chain, from the production and development of security products and technologies to product distribution. In addition, companies undertake joint ventures and collaborations for the production of advanced technology solutions to increase the revenues.

Report Scope

Segments Covered in the Report

This report forecasts revenue and volume growth at global, regional & country levels and provides an analysis on the market trends in each of the sub-markets from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the anti-counterfeiting packaging market on the basis of product, application, and region:

• Product Outlook (Revenue, USD Billion, 2014 - 2025)

  • Covert

    • Security Labels

    • Invisible Printing

    • Others

  • Overt

    • Holograms

    • Color Shifting Inks

    • Others

  • Forensic

  • Track & Trace

    • Machine Readable Data

    • RFID

    • Others

• Application Outlook (Revenue, USD Billion, 2014 - 2025)

  • Pharmaceutical

  • Food & Beverage

  • Clothing & Apparels

  • Others

• Regional Outlook (Revenue, USD Billion, 2014 - 2025)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

  • Central and South America

    • Brazil

  • Middle East & Africa