Anti-counterfeit Packaging Market Size, Share & Trends Analysis Report By Technology (Covert (Security Labels, Invisible Printing), Overt, Forensic, Track & Trace (Machine Readable Data, RFID)), By Application, By Region, And Segment Forecasts, 2025 - 2030

Anti-counterfeit Packaging Market Trends

The global anti-counterfeit packaging market size was estimated at USD 177.92 billion in 2024 and is expected to grow at a CAGR of 11.7% from 2025 to 2030. The global market is expected to register significant growth on account of the rise in the demand for brand protection solutions for the protection of pharmaceutical products. In addition, ease in product monitoring through the supply chain is expected to drive market growth over the next seven years. Moreover, the market is expected to be driven by rising technological development enabling increased functioning of the technology.

The primary driver of the market is the rising global concern over product counterfeiting, particularly in pharmaceuticals, luxury goods, and consumer electronics. For instance, according to the data provided by the US Customs and Border Protection, over USD 2.0 billion worth of goods and over USD 20.0 million worth of counterfeit drugs were seized on the country’s border in 2022. Thus, increasing spending by drug manufacturing companies and the U.S. government to resolve issues related to goods counterfeiting is expected to drive industry growth over the forecast period.

The rapid growth of e-commerce has significantly amplified the need for anti-counterfeit packaging solutions. With online marketplaces making it easier for counterfeiters to reach consumers, brands investing in advanced authentication features such as QR codes and near-field communication (NFC) tags that allow customers to verify product authenticity through their smartphones. Companies such as Louis Vuitton and Nike have implemented these technologies to combat the sale of fake products on digital platforms, enabling consumers to scan and authenticate products before purchase.

Stringent regulations and standards governments and regulatory bodies set are another crucial factor driving market growth. For example, the EU Falsified Medicines Directive (FMD) requires all prescription medications to have unique identifiers and anti-tampering devices. Similarly, China's regulations mandate track-and-trace systems for certain product categories. These regulatory requirements have spurred innovation in serialization technologies and secure packaging solutions, with companies such as Systech International and OPTEL GROUP developing comprehensive track-and-trace systems.

Furthermore, the emergence of advanced technologies such as blockchain and AI has revolutionized anti-counterfeit packaging solutions. Blockchain technology enables secure, transparent tracking of products throughout the supply chain, while AI-powered systems can detect subtle variations in packaging that might indicate counterfeiting. For example, Walmart has implemented blockchain technology to track food products, while Amazon uses machine learning algorithms to identify counterfeit listings on its platform. These technological advancements, combined with growing consumer awareness about product authenticity, continue to shape the evolution of the anti-counterfeit packaging market.

Technology Insights

Track & trace dominated the overall market with a revenue share of over 49.0% in 2024 and is expected to witness robust growth with a CAGR of 12.2% over the forecast period. These technologies enable the real-time monitoring of products throughout the supply chain. This can be achieved through serialization, barcodes, RFID tags, or QR codes that provide unique identifiers for each product. This segment growth is driven by the increasing demand for supply chain transparency and traceability, especially in industries where product safety and regulatory compliance are critical.

Overt technologies are easily visible security features that allow consumers and authorities to verify the authenticity of a product without specialized equipment. Common overt techniques include holograms, color-shifting inks, security labels, and tamper-evident seals. These features are often used in industries such as consumer goods, electronics, and tobacco to allow quick visual verification of a product’s authenticity, enhancing consumer trust and brand protection.

Covert technologies in anti-counterfeit packaging are hidden security features that are not visible to the naked eye, requiring specialized tools or knowledge for verification. These technologies often include security labels, invisible printings, microtext, or embedded markers that can be detected using UV light, special readers, or magnification. Covert solutions are widely used in industries such as pharmaceuticals, electronics, and luxury goods to provide discreet yet robust protection against counterfeiting without alerting counterfeiters to the presence of the security feature.

Forensic technology is expected to be one of the most secure anti-counterfeit services owing to the high technologies and high security against copying. DNA, biological and chemical taggants, and isotope ratios are the key examples for the forensic anti-counterfeit market.

Application Insights

The pharmaceutical segment accounted for the major revenue share of over 27.0% in 2024 and is expected to witness robust growth with a CAGR of 12.7% over the forecast period. Anti-counterfeit packaging in the pharmaceutical industry ensures the authenticity of medicines, helping to prevent the circulation of fake drugs that could harm patients.

In the food and beverage sector, anti-counterfeit packaging helps ensure product safety and quality. Techniques such as tamper-evident seals, QR codes, and holographic labels protect consumers from fraudulent products while maintaining brand trust. In addition, the rise in online food purchases and global trade has created new vulnerabilities, leading to higher demand for secure packaging solutions in this sector.

The apparel and footwear industry is highly susceptible to counterfeit products. Growing global e-commerce sales, particularly in luxury and branded apparel, and the increasing presence of counterfeit goods are major drivers for anti-counterfeit packaging in this industry. Brand protection and maintaining consumer trust are key reasons for implementing anti-counterfeit packaging in this sector.

Moreover, the electrical and electronics industry uses anti-counterfeit packaging to ensure the authenticity of products such as gadgets, components, and devices. The growing demand for branded electronic products and the rising risk of counterfeit items in global electronics markets are major drivers for this industry. Consumer safety concerns, product warranty issues, and protection against gray market sales also contribute to the adoption of secure packaging solutions.

Regional Insights

North America anti-counterfeit packing market dominated the global market and accounted for the largest revenue share of over 43.0% in 2024. North America dominates the anti-counterfeit packaging market primarily due to its robust regulatory framework and stringent enforcement measures. The FDA's Drug Supply Chain Security Act (DSCSA) and the Food Safety Modernization Act (FSMA) have mandated sophisticated tracking and authentication systems for pharmaceuticals and food products. These regulations have compelled companies to invest heavily in advanced anti-counterfeit technologies such as RFID tags, security holograms, and blockchain-based tracing systems.

U.S. Anti-counterfeit Packaging Market Trends

The anti-counterfeit packaging market in the U.S. is primarily driven by the large consumer goods market. Companies such as Nike, Inc. and Apple Inc. have faced considerable challenges with counterfeit products, leading them to invest heavily in advanced packaging solutions. Moreover, the presence of leading technology companies and packaging innovators in the U.S. further strengthens its position in the global market. Companies such as 3M and DuPont have developed cutting-edge anti-counterfeit solutions such as color-shifting films, microscopic taggants, and blockchain-based tracking systems. The food and beverage industry has also adopted these technologies extensively, with companies such as The Coca-Cola Company implementing tamper-evident seals and unique bottle designs to prevent counterfeiting.       

Europe Anti-counterfeit Packaging Market Trends

The Europe anti-counterfeit packaging market region's strong focus on protecting intellectual property rights and brand value has led to significant investments in innovative anti-counterfeit packaging solutions. For example, major luxury brands such as LVMH and Gucci have implemented holographic labels, RFID tags, and blockchain-based verification systems to combat counterfeiting. The wine and spirits industry in Europe has been particularly proactive, with companies such as Pernod Ricard using NFC-enabled bottles and tamper-evident closures to ensure authenticity and protect their premium beverage brands.

The anti-counterfeit packaging market in the UK is primarily driven by its strict regulatory framework and robust intellectual property protection laws. The UK Intellectual Property Office (IPO) works closely with industries to combat counterfeiting, while legislation like the Trademarks Act 1994 and the Fraud Act 2006 provide strong legal foundations for anti-counterfeiting measures. These regulations have compelled businesses across various sectors to invest heavily in sophisticated packaging solutions, from pharmaceutical companies to luxury goods manufacturers.

Asia Pacific Anti-counterfeit Packaging Market Trends

The region's large population base and growing middle class have created a substantial market for branded products, particularly in sectors like cosmetics, wines & spirits, and fashion. This has simultaneously attracted counterfeiters while pushing legitimate manufacturers to invest in advanced anti-counterfeit packaging solutions. For example, companies such as Samsung and LG have implemented sophisticated track-and-trace systems and tamper-evident packaging for their electronics products.

The anti-counterfeit packaging market in China has faced significant challenges with counterfeit products across multiple industries, from luxury goods to pharmaceuticals and electronics. This has led to increased pressure from both domestic consumers and international trading partners for better authentication and security measures. Major Chinese e-commerce platforms such as Alibaba and JD.com have invested heavily in anti-counterfeit technologies, including blockchain-based tracking systems and smart packaging solutions, to protect their reputation and maintain consumer trust.

Central & South America Anti-counterfeit Packaging Market Trends

Regional economic integration and trade agreements have necessitated stronger anti-counterfeit measures to protect intellectual property rights and ensure product safety across borders. The Pacific Alliance, comprising Chile, Colombia, Mexico, and Peru, has implemented standardized packaging security requirements, driving the adoption of advanced anti-counterfeit technologies.

Middle East & Africa Anti-counterfeit Packaging Market Trends

The rapid growth of e-commerce and cross-border trade in the region has contributed to the growth of the anti-counterfeit packaging market. Major economic hubs such as Dubai, Abu Dhabi, and Saudi Arabia have become significant transit points for global trade, necessitating stronger anti-counterfeit measures. These countries have implemented strict regulations requiring businesses to adopt sophisticated packaging solutions to protect brand integrity and consumer safety. For example, the Saudi Food and Drug Authority (SFDA) has mandated track-and-trace systems for pharmaceutical products, driving the adoption of serialization and authentication technologies.

Key Anti-counterfeit Packaging Company Insights

The market is fragmented across the globe as many small manufacturers are trying to enter the market with new production technology. Competition between companies is completely based on the technology offered and the innovation implemented. Companies are investing huge amounts in mergers & acquisitions and R&D activities and innovation to gain competitive advantage.

Recent Developments

• In November 2022, Holostik India launched Optashield, an advanced anti-counterfeiting security product, during the Label India Expo 2022. This innovative technology utilizes custom holographic methods to display two distinct colors when viewed from different angles, making it one of the most secure and convenient authentication devices in the anti-counterfeit industry.

• In September 2022, UbiQD, Inc., a nanotechnology company based in New Mexico, and SICPA HOLDING SA, a Swiss company in security inks, announced an expansion of their partnership focused on developing anti-counterfeit security inks utilizing UbiQD's advanced quantum dot technology. This collaboration aims to enhance security applications by leveraging the unique optical properties of quantum dots (QDs), which semiconductor nanoparticles are known for their high efficiency in photoluminescence across a broad spectrum of colors.

• In June 2022, Exxon Mobil Corporation launched a new line of lubricants under the "Mobil Super" brand, featuring enhanced packaging that incorporates a QR-code-based anti-counterfeit system. This initiative aims to provide consumers with a reliable method for verifying the authenticity of the products they purchase, thereby combating counterfeiting in the lubricant market.

Anti-counterfeit Packaging Market Report Scope

Global Anti-counterfeit Packaging Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the anti-counterfeit packaging market report on the basis of technology, application, and region:

• Technology Outlook (Revenue, USD Million, 2018 - 2030)

  • Covert

    • Security Labels

    • Invisible Printing

    • Others

  • Overt

    • Holograms

    • Color Shifting Inks

    • Others

  • Forensic

  • Track & Trace

    • Machine Readable Data

    • RFID

    • Others

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Pharmaceutical

  • Food & Beverage

  • Apparel & Footwear

  • Automotive

  • Personal Care

  • Electrical & Electronics

  • Luxury Goods

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • South Korea

    • Taiwan

  • Central & South America

    • Brazil

    • Argentina

  • Middle East & Africa

    • Saudi Arabia

    • UAE

    • South Africa