GVR Report cover Automotive Artificial Intelligence Market Size, Share, & Trends Report

Automotive Artificial Intelligence Market Size, Share, & Trends Analysis Report By Offering, By Technology, By Application, By Region, And Segment Forecasts, 2022 To 2030

  • Report ID: GVR453300
  • Number of Pages: 0
  • Format: Electronic (PDF)

The global automotive artificial intelligence market size will witness a notable gain on the backdrop of the trend for adaptive cruise control (ACC), advanced driver assistance system (ADAS) and blind-spot alert. Automakers are expected to harness advanced technologies to bring safe and innovative vehicles into the market. OEMs are expected to emphasize the production of autonomous vehicles and the integration of AI in cars for driver monitoring, risk assessment, and personalization.

AI has witnessed significant traction across the automotive value chain, including manufacturing, production, supply, design, and post-production. Prominently, aftermarket services, such as insurance and predictive maintenance, have also witnessed a paradigm shift due to the trend for AI. The personalization trend has leveraged connected vehicles as the automotive industry pushes into a period of digital transformation. Furthermore, OEMs and automakers are prioritizing AI-enabled technologies, including gesture-control features, natural language processing, and deep learning neural networks, thereby boosting industry growth for AI.

Tier−1 suppliers and car developers are expected to emphasize expanding natural language processing (NLP) technologies. The automotive sector could cash in on the rising prominence of NLP to enhance the driving and passenger experience. For instance, an AI-powered vehicle with an interactive experience can enable passengers to request the desired entertainment (movie or local weather) and can provide passengers through online gaming.

Automotive Artificial Intelligence Market Segmentation




Hardware; Software; Service


Machine Learning; Deep Learning; Context Awareness; Computer Vision; Natural Language Processing


Autonomous Driving; Human–Machine Interface; Semi-autonomous Driving


North America; Europe; Asia Pacific; South America; MEA


In terms of offering, the hardware segment could account for a considerable share of the global market on the back of the rising prominence of application-specific chips. An uptick in demand for autonomous driving functions and ADAS will solidify the need for chip hardware. Industry players expect hardware to serve as a major differentiator in AI as memory, networks, and processors will continue to witness technological innovations over the next few years.

Based on technology, the deep learning segment is likely to expand at a robust CAGR in the wake of the rising footfall of self-driving vehicles. The technology has gained impetus for data analysis, speech & audio recognition, object detection, face recognition, and image processing. To illustrate, deep learning has gained momentum in ADAS for pedestrian detection and traffic sign recognition. Advanced technology has also become sought-after for identifying drivers in a fleet of cars.

With respect to application, the autonomous driving segment will contribute notably to the automotive artificial intelligence market share. Stakeholders anticipate computer vision and deep learning to play an invaluable role in boosting autonomous driving across emerging and advanced economies. Leading companies are expected to emphasize self-driving cars in the ensuing period. To illustrate, in May 2022, Tesla asserted it would have self-driving cars without the need for human drivers in May 2023.

North America’s automotive artificial intelligence market forecast will be strong in light of the trend for deep learning, machine learning, and autonomous driving. The U.S. and Canada have witnessed increased traction for self-driving cars to minimize traffic congestion and human errors. Moreover, the presence of leading companies, such as Alphabet, GM, IBM Corporation, Microsoft, and Tesla, has boded well for regional growth. For instance, in September 2021, General Motors (GM) announced an infusion of funds into a U.S. startup Oculii. GM contemplates using the latter’s low-cost software to bolster radars’ resolution to ramp up self-driving cars and partially automated vehicles.

The competitive scenario suggests prominent companies will invest in organic and inorganic strategies to tap into the global market. Specifically, in July 2022, Aurora Labs reportedly raised USD 63 million in Series C financing to bring AI to the software-defined vehicle. The Israel-based company expects the solution will keep software secure and safe from cybersecurity attacks and faults.

In March 2022, Waymo, Google’s sibling company, announced it would offer self-driving ride-hailing services in San Francisco and expand autonomous rides to downtown Phoenix. Meanwhile, in June 2021, Waymo suggested it would be pouring USD 2.5 billion to bolster its autonomous driving technology.

gvr icn


gvr icn

This FREE sample includes market data points, ranging from trend analyses to market estimates & forecasts. See for yourself.

gvr icn


We can customize every report - free of charge - including purchasing stand-alone sections or country-level reports, as well as offer affordable discounts for start-ups & universities.

Contact us now to get our best pricing.

esomar icon

ESOMAR certified & member

D&B icon

Leading SME award by D&B

We are GDPR and CCPA compliant! Your transaction & personal information is safe and secure. For more details, please read our privacy policy.