GVR Report cover BB Cream Market Size, Share & Trends Report

BB Cream Market Size, Share & Trends Analysis Report By Packaging (Bottle/Tube, Air Cushion), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

  • Report ID: GVR-2-68038-834-3
  • Number of Pages: 80
  • Format: Electronic (PDF)

Industry Insights

The global BB cream market size was valued at USD 2.11 billion in 2018. It is anticipated to expand at a CAGR of 14.4% during the forecast period. Growing demand for innovative and high-quality skincare among young consumers is anticipated to propel the demand for Blemish Balm (BB). The rise in the number of young working population coupled with double-income families is expected to further drive the demand. Moreover, changing lifestyles and the desire to look good are expected to boost the adoption of blemish balms.

Changing climatic conditions and increasing awareness regarding the harmful effects of ultraviolet rays will result in increasing demand for BB creams. Furthermore, the growing demand for multifunctional packaging will increase the scope of packaging in the foreseeable future. The majority of consumers are likely to opt for convenient packaging and products that offer multiple benefits, which is anticipated to drive the demand for blemish balms.

U.S. BB cream Market

BB Creams–also referred to as Blemish Balms or Beauty Balms-are multifunctional skincare packaging that combines the functionality of moisturizers, SPF, primer, and foundation along with the anti-aging benefits of skin serums. Growing consciousness about skincare is driving the product demand. Although older consumers are still key to marketing efforts, younger consumers are becoming more aware of the importance of skincare.

Rising demand for natural and organic packaging with no unnecessary chemicals, parabens, additives, or fillers is anticipated to further drive the market. Many established beauty product manufacturers are venturing into natural, herbal, and organic product lines, which is projected to create growth in business opportunities in near future.

Demand for skincare products among men is expected to witness substantial growth in the near future. Many companies have expanded their packaging offerings to fulfill rising demand from style-conscious men. The demand for personal care among men is evolving beyond traditional grooming products such as deodorants, razors, and skincare including anti-aging to make-up. Male skincare is expected to witness healthy growth in the near future. The sale of male skincare packaging has witnessed a significant increase, outpacing the growth of various categories including shower, bathing, and haircare.

Packaging Insights

Tube packaging was the largest segment, accounting for 97.4% of the market share in 2018. In the personal care industry, squeezable plastic tubes have always been used for toothpaste packaging. However, they are becoming popular in the skincare industry owing to the growing demand for facial cleansers and moisturizers. This has inspired many companies to add more value to their product by creating multifunctional packaging, the current most successful being the blemish balm. BB product is cost-effective for consumers as is combines the functionality of moisturizer, sunscreen, premier, and foundation. Many products are formulated for specific skin types. As these creams are primarily packaged in plastic over glass, the market for tubes is expected to witness significant growth over the forecast period.

Distribution Channel

The offline segment held the largest market share of more than 90% share in 2018. In several regions including U.S. and Europe, governments have provided flexible working hours where departmental stores and supermarkets can operate till midnight. This provides a significant growth opportunity for various companies, to strategically place their packaging at these places.

The online segment is expected to exhibit the fastest CAGR of 16.8% over the forecast period. With the increasing internet penetration in various countries, online sales channels have experienced significant growth over the last three to four years. Moreover, online retailers such as Amazon and Flipkart are adding this product category as their main focus area. Furthermore, the beauty care packaging category has attracted vertical specialists such as Nykaa and Purplle, who are focusing on increasing their market presence.

Regional Insights

Asia Pacific was the largest region, accounting for 40.6% of the global market share in 2018. The overall personal care industry has witnessed substantial growth over the past few years. The skincare market is witnessing a shift in demand from old to young consumers. Young consumers are using anti-aging products to delay the signs of aging, which is anticipated to drive the regional market. In addition, rising disposable income in developing countries including China, India, Bangladesh, and Thailand is anticipated to have a high impact on regional growth. Furthermore, Korean and Chinese women spend a significant time on makeup, which is projected to further drive the BB cream market over the forecast period.

Global BB cream market

Followed by Asia Pacific, Europe held the largest market share in 2018. Technological advancements coupled with the development and introduction of innovative creams are expected to have a positive impact on growth. Rising demand for anti-aging creams is also expected to boost regional market development in the forthcoming years.

Germany was the largest market in Europe, accounting for more than 8% market share in 2018. The market is driven by young consumers who prefer organic, aluminum-free, and mineral oil-free products. Rising consumer awareness is one of the key factors influencing the growth of FMCG packaging for cosmetics. Consumers in the country buy both organic and conventional products and spontaneously make their buying decision. As a result, companies need to engage with their customers, keeping them interested in attractive products.

BB Cream Market Share Insights

The blemish balm has witnessed significant growth since its inception. The growing spending power of the middle class and upper-middle-class population has not only increased demand for beauty balm but has also increased competition among various market players. The companies operating in the market are focusing on launching innovative packaging to increase the customer base. Some of the key players in the market are L'Oréal S.A.; Unilever; The Estee Lauder Companies Inc.; Shiseido Company, Limited; Christian Dior SE; Missha US Inc.; Avon Products, Inc.; L'Occitane; AMOREPACIFIC CORPORATION; and ETUDE HOUSE, Inc.

Report Scope



Base year for estimation


Actual estimates/Historic data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2018 to 2025

Regional scope

North America, Europe, Asia Pacific, and Rest of the World

Country scope

U.S., U.K., Germany, China, India

Report coverage

Revenue forecast, company share, competitive landscape, growth factors and trends

15% free customization scope (equivalent to 5 analyst working days)

If you need specific information, which is not currently within the scope of the report, we will provide it to you as a part of customization

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global BB cream market report on the basis of packaging, distribution channel, and region:

  • Packaging Outlook (Revenue, USD Million, 2015 - 2025)

    • Tube/Bottle

    • Air Cushion

  • Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million, 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Rest of the World

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