Bran Market (2026 - 2033)

Bran Market Summary

The global bran market size was valued at USD 88.9 billion in 2025 and is projected to grow from USD 96.4 billion in 2026 to USD 170.7 billion by 2033, growing at a CAGR of 8.5% from 2026 to 2033. Asia Pacific dominated the global market, accounting for the largest revenue share of 60.0% in 2025. Factors such as growing consumer inclination towards a healthy lifestyle and diet, coupled with a shift towards whole and natural foods, are major drivers of demand for bran.

Bran is rich in antioxidants, minerals, dietary fiber, and vitamins, making it a key ingredient for promoting well-being and digestive health. Furthermore, growing consumer awareness of the importance of a high-fiber diet has prompted several companies to incorporate fiber-rich sources. Increasing concerns about the risks of lifestyle diseases, including diabetes, heart disease, and hypertension, linked to processed foods, have led to a rise in the consumption of various types of bran, including corn, rice, wheat, and barley. Additionally, the use of bran in cereal-based products can improve water absorption and reduce loaf volume in food applications such as bran flakes, pasta, noodles, and biscuits.

Rising consumer interest in digestive health has increased demand for foods rich in dietary fiber and prebiotic fiber. The easy availability of prebiotic fiber and its incorporation into a wide range of products, including supplements, cereals, bread, and snacks, is driving demand for bran. For instance, in April 2025, Kellanova (formerly Kellogg’s) began manufacturing its All-Bran Fiber Plus, a ready-to-eat cereal, at its UK plant. Such developments highlight the growing demand for bran as a rich source of fiber in various food products.

Rising cases of gluten intolerance and celiac disease are boosting the demand for bran derived from gluten-free grains. According to the U.S. National Institutes of Health (NIH), celiac disease affects approximately 1% of the U.S. population, and its incidence has been increasing over recent decades. As consumers increasingly seek gluten-free food alternatives, manufacturers are exploring alternative grain ingredients for bakery and functional food applications. For instance, researchers from the U.S. Department of Agriculture's Agricultural Research Service (USDA-ARS) reported that sorghum bran, a naturally gluten-free grain ingredient, can enhance the nutritional profile of gluten-free bread by increasing fiber and antioxidant content without compromising flavor, supporting its use in bakery formulations.

In addition, the rising demand for nutritious extruded snacks is driving demand for bran in the food and beverage industry. The use of bran in the production of extruded snacks benefits the products' nutrient composition by increasing levels of bioactive compounds, fiber, and protein.

Market Dynamics

The bran market is witnessing steady growth, driven by rising consumer demand for fiber-rich, functional food ingredients that support digestive health, weight management, and overall wellness. In addition, the growing popularity of clean-label and plant-based food products, along with innovation in fortified and functional foods, is further supporting market expansion.

Analyst Perspective

The artemisinin market is experiencing steady growth due to the persistent global burden of malaria and rising demand for artemisinin-based combination therapies (ACTs). Government initiatives and investments by global health organizations continue to support market expansion. Advances in semi-synthetic artemisinin production are improving supply stability and manufacturing efficiency. Despite challenges such as raw material dependency and regulatory requirements, ongoing malaria control and elimination programs are expected to drive sustained market growth, particularly in endemic regions.

Source Insights

By source, the wheat bran segment holds the largest share of approximately 50.0% in 2025, owing to rising applications of wheat bran in diverse applications. Changing dietary patterns, coupled with lifestyle changes, are driving demand for fiber-rich wheat bran products. In addition, advances in milling technology and machinery have also boosted the segment. For instance, Choyal Group, an India-based provider of flour-grinding tools, uses its patented technology to make flour accessible to companies that use its custom-ground-to-order tools. Furthermore, the widespread availability of wheat as a raw material and the increasing incorporation of wheat bran into bakery products, breakfast cereals, nutritional supplements, and animal feed applications are further supporting the segment's growth.

The rice bran segment showcased the fastest CAGR during the forecast period. Rice bran has a high caloric content, protein, vital fatty acids, and minerals in its nutritional profile. It contains sufficient nutrients to encourage animal growth, development, and overall health. Multiple research studies and initiatives on the use of rice bran in animal health are positively impacting the segment’s growth. For instance, a study by the University of Illinois at Urbana-Champaign showed that using stabilized rice bran in piglet diets can improve the growth-to-feed ratio and increase benefits without antibiotics. By source, the market is segmented into wheat, rice, corn, barley, and others.

Application Insights

The food application segment dominated the market in 2025, accounting for approximately 48.0% of overall revenue. The rising trend of incorporating fiber-rich grains into baked goods is expected to drive demand for bran. The use of bran in baked goods enables manufacturers to increase fiber content, thereby encouraging consumers to increase their fiber intake. By using bran, the bakery industry can offer products that support a healthy diet and address the needs of consumers concerned about fiber intake. For instance, in July 2025, Kellanova commenced production of its new Kellogg’s All-Bran Fibre Plus cereal at its expanded manufacturing facility in Wrexham, UK, reflecting growing investment in bran-based and high-fiber food products to meet rising consumer demand for digestive health and fiber-rich nutrition.

The functional food blend contains the lactic strain Plasma and dietary fiber derived from wheat bran. The breakfast cereals segment is expected to expand significantly during the forecast period, driven by growing awareness of their nutritional benefits, diverse flavors, and ease of use in meals. For instance, in January 2026, Kellogg’s announced the launch of its new cereal, Raisin Bran cereals. In addition, heavy marketing by companies operating in the industry is also creating awareness among consumers, thereby associating bran-based products with health and wellness.

Distribution Channel Insights

The B2B segment dominated the global industry in 2025, accounting for more than 61.0% of overall revenue. The growing demand for healthier food products has prompted manufacturers to seek bran to enhance the nutritional profiles of their products. In addition, the easy incorporation of bran in snacks, cereals, animal feed, and baked goods drives the demand for bran. Food manufacturers catering to specific dietary needs incorporate bran into their products to meet the needs of these consumer segments. Furthermore, the increasing demand for clean-label, fiber-enriched, and functional food products among health-conscious consumers is encouraging food manufacturers to incorporate bran into a wider range of product formulations, further supporting segment growth.

The B2C segment is expected to grow at a CAGR of approximately 8.5% over the forecast period. The B2C segment includes online channels, supermarkets, hypermarkets, specialty stores, and other convenience stores. The availability of a wide range of bran products from various brands and suppliers on the online channel has driven demand. Consumers can easily compare prices, access reviews, and select from a diverse range of bran options, including wheat bran and oat bran. This accessibility and variety offered by the online channel play a significant role in driving the demand for bran.

Regional Insights

The North America bran market is expected to grow at a steady pace from 2026 to 2033, primarily driven by strong market penetration in developed economies such as the U.S. and Canada. Consumers in these regions are willing to pay higher prices for products made with natural and organic ingredients. Moreover, corn bran is widely used as an ingredient in household applications, further driving market expansion. The increased use of corn bran across a variety of applications is a key driver of its market growth.

Europe Bran Market Trends

Europe is expected to witness steady growth driven by rising consumer awareness and demand for naturally sourced food products. The growing consumption of breakfast cereals and rising awareness towards sustainably sourced ingredients are the primary factors driving the demand for bran in the region. For instance, introducing new flavors, textures, and blends of breakfast cereals aims to attract consumers.

Asia Pacific Bran Market Trends

The Asia Pacific market held a dominant revenue share of approximately 60.0% in 2025, owing to the region’s large grain production capacity, coupled with favorable farming conditions for crops such as wheat, rice, and other grains. In addition, the growing population, coupled with changing dietary preferences, is influencing demand for bran derivatives in the region. The demand for rice bran oil in India has surged due to disruptions in oil storage and supply. In response to the rising urban demand, companies such as Emam, Adani Wilmar, and Cargill's India-based unit have launched their own rice bran oil brands. This demonstrates their recognition of market potential and their efforts to cater to evolving consumer preferences.

Furthermore, the China bran market held the largest revenue share in Asia Pacific owing to a large consumer base and rising demand for bran-based products. Favorable government initiatives, coupled with rising consumer demand for healthier oils, are driving demand for bran in the country. For instance, according to a 2025 study published in Elsevier, China remains the world's largest rice producer, accounting for approximately 27% of global rice production with an estimated output of 145.3 million metric tons, creating substantial availability of rice bran for use in food, edible oil, and nutraceutical applications.

Key Bran Company Insights

Competition among companies is expected to be intense in the global bran market, primarily due to the presence of numerous players. In response to changing consumer trends, several companies are expanding their product portfolios to gain a competitive advantage.

Key Bran Companies

The following key companies have been profiled for this study on the bran market:

• Ardent Mills

• Riceland Foods.

• Wilmar International Ltd

• ADM

• Hindustan Animal Feeds

• Astra Alliance

• Siemer Milling Company

• DIDION Inc.

• Grain Millers Inc.

• Grain Processing Corporation

Recent Developments

• In July 2025, Ardent Mills entered into an agreement to acquire a specialty grain-cleaning facility, Stone Mill, to strengthen its portfolio of specialty grains and nutrition ingredients and expand its capabilities in value-added grain solutions. This acquisition is expected to enhance the company’s ability to meet the growing demand for fiber-rich, functional food ingredients across diverse food applications. 

• In May 2025, Ardent Mills launched Cocoa Replace, a wheat-based ingredient solution designed to partially replace cocoa powder in bakery and snack applications. The launch strengthens the company’s portfolio of value-added wheat-derived ingredients and supports manufacturers in addressing cocoa supply and cost challenges.

Bran Market Report Scope

Global Bran Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2021 to 2033. For the purpose of this study, Grand View Research has segmented the global bran market report based on source, application, distribution channel, and region:

• Source Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2021 - 2033)

  • Wheat

  • Rice

  • Corn

  • Barley

  • Others

• Application Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2021 - 2033)

  • Food

    • Bakery goods

    • Breakfast cereals

    • Pasta & noodles

    • Oil

    • Others

  • Animal Feed

  • Health & Wellness

  • Others

• Distribution Channel Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2021 - 2033)

  • B2B

  • B2C

    • Online Sales

    • Hypermarkets/ Supermarkets

    • Specialty Stores

    • Others

• Regional Outlook (Volume, Kilo Tons; Revenue, USD Billion; 2021 - 2033)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • France

    • UK

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia & New Zealand

    • South Korea

  • Latin America

    • Brazil

    • Argentina

  • Middle East & Africa

    • South Africa

    • UAE