GVR Report cover Breast Ultrasound Market Size, Share & Trends Report

Breast Ultrasound Market Size, Share & Trends Analysis Report By Product (Conventional, Automated), By End Use (Hospital, Diagnostics Imaging Laboratories), By Region, And Segment Forecasts, 2019 - 2026

  • Report ID: GVR-3-68038-745-2
  • Number of Pages: 140
  • Format: Electronic (PDF)
  • Historical Range: 2015 - 2017
  • Industry: Healthcare

Report Overview

The global breast ultrasound market size valued at USD 2.13 billion in 2018 and is expected to grow at a compound annual growth rate (CAGR) of 14.6% from 2019 to 2026. The demand for breast ultrasound is on a rise owing to the increasing prevalence of breast cancer, technological advancements, and various awareness initiatives undertaken by the governments as well as non-profit organizations.

U.S. breast ultrasound market size

Rising prevalence of breast cancer across the globe is anticipated to fuel the product demand. Cancer is the second leading cause of death, globally, and breast cancer is one of the most commonly occurring types of the disease among women. As per the World Health Organization (WHO), breast cancer impacts approximately 2.1 million women every year. It also reported that, in 2018, 627,000 women died from the disease, which is about 15.0% of all deaths from cancer among women. According to the International Agency for Research on Cancer (IARC), WHO, Belgium, Luxemburg, Netherlands, and France are the countries with the highest incidence rate of the disease.Such high incidence rate is anticipated to drive the market for breast ultrasound.

According to the European Breast Cancer Coalition, a non-profit organization, the breast cancer incidence in EU-28 was estimated to be 404,920 in 2018. It also reported that in EU-28, 1 in every 8 women is expected to develop the disease before the age of 85. Similarly, as per the IARC, in 2018, the number of new breast cancer cases reported in Latin America and the Caribbean was 199,734, which is 14.1% of all cancer cases.

Rise in sedentary lifestyle, obesity, and changes in eating habits are some of the major factors contributing to breast cancer. Moreover, rising alcohol consumption is also expected to increase the risk of the disease. The risk increases by around 7% to 12% per unit of alcohol consumption per day. Such high prevalence of the diseases is expected to boost the demand for breast ultrasound in near future.

Due to the rising prevalence, the key companies are launching technologically advanced products to strengthen their foothold in the breast ultrasound market. For instance, in October, 2018, GE Healthcare launched Invenia Automated Breast Ultrasound (ABUS) 2.0 in the U.S. This device was specifically designed to detect tumors in dense breast tissues.

Product Insights

Automated breast ultrasound segment held the largest market share in 2018 and is anticipated to witness the fastest growth over the forecast period. The growth is attributed to the availability of a huge number of products, rapid technological advancements, and user-friendly features of this device. Some of the products offered by the key players are Invenia ABUS 2.0 by GE Healthcare, SOFIA 3D breast ultrasound system by Hitachi Ltd., EPIQ ultrasound system by Koninklijke Philips N.V., and ACUSON S2000 by Siemens Healthineers AG.

Conventional breast ultrasound is expected to witness significant growth over the forecast period. It is used to detect the tumor and other breast abnormalities. These devices are, generally, operator dependent, which is expected to restrain the market growth. Moreover, rising adoption of technologically advanced products for better diagnosis is expected to restrict the growth of the market in the forthcoming years.

End-Use Insights

Hospital segment held the largest market share in 2018and is anticipated to witness a significant CAGR over the forecast period owing to the rising cases of breast cancer worldwide coupled with the launch of technologically advanced products by the key market players. Moreover, initiatives undertaken by the governments and non-profit organizations to raise awareness regarding diagnosis and treatment are also expected to boost the growth.

Global breast ultrasound market share

Diagnostic imaging laboratories segment is anticipated to witness the fastest CAGR over the forecast period owing to the increasing number of diagnostic centers, rising demand for imaging techniques, and high global prevalence of the disease. Moreover, diagnostic imaging helps doctors analyze the condition and determine the medical course. Such factors are expected to further boost the growth of the segment.

Regional Insights

In 2018, North America held the largest market share owing to the rising cases of breast cancer and presence of key players in the region. For instance, as per the Breastcancer.org, approximately 12.0% women are diagnosed with invasive breast cancer over the course of their lifetime. It also reported that in 2019, about 268,600 new cases of invasive breast cancer are anticipated to be registered in the country. Such high instance is expected to drive the regional market growth. In addition, presence of key players, such as GE Healthcare, Koninklijke Philips N.V., and Siemens Healthineers AG, is also expected to drive the growth.

Asia Pacific is anticipated to witness the fastest CAGR over the forecast period owing to the rising awareness regarding breast cancer and its treatment procedure. For instance, many organizations in the region organize Breast Cancer Awareness campaign in the month of October every year. This campaign is also organized to raise funds for cancer research and development of technologically advanced treatment procedures.

Key Companies & Market Share Insights

Key players engage in adopting strategies such as mergers and acquisitions, collaborations, and partnerships to strengthen their market position.

For instance, in August 2019, Hologic, Inc. acquired a 46.0% share of SuperSonic Imagine to integrate the latter’s ultrasound technology and product with its resources to develop better and technologically advanced products for breast cancer patients. This acquisition is anticipated to increase the former’s market foothold in the near future. Some of the prominent players in the breast ultrasound market include:

  • General Electric Company

  • Hitachi, Ltd.

  • Koninklijke Philips N.V.

  • Siemens Healthineers AG

  • TELEMED Medical Systems

  • Canon Medical Systems Corporation

  • Fukuda Denshi

  • Hologic; Inc.

Breast Ultrasound Market Report Scope

                 Report Attribute


Market size value in 2020

USD 2.78 billion

Revenue forecast in 2026

USD 6.36 billion

Growth Rate

CAGR of 14.6% from 2019 to 2026

Base year for estimation


Historical data

2015 - 2017

Forecast period

2019 - 2026

Quantitative units

Revenue in USD million and CAGR from 2019 to 2026

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, end-use, region

Regional scope

North America; Europe; Asia Pacific; Latin America; Middle East & Africa

Country scope

U.S.; Canada; U.K.; Germany; China; Japan; Brazil; Mexico; South Africa; Saudi Arabia

Key companies profiled

General Electric Company; Hitachi, Ltd.; Koninklijke Philips N.V.; Siemens Healthineers AG; TELEMED Medical Systems; Canon Medical Systems Corporation; Fukuda Denshi; Hologic; Inc.

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2026. For the purpose of this study, Grand View Research has segmented the global breast ultrasound market report on the basis of product, end-use, and region:

  • Product Outlook (Revenue, USD Million, 2015 - 2026)

    • Conventional Breast Ultrasound (CBUS)

    • Automated Breast Ultrasound (ABUS)

  • End-Use Outlook (Revenue, USD Million, 2015 - 2026)

    • Hospital

    • Diagnostics Imaging Laboratories

    • Others

  • Regional Outlook (Revenue, USD Million, 2015 - 2026)

    • North America

      • The U.S.

      • Canada

    • Europe

      • The U.K.

      • Germany

    • Asia Pacific

      • China

      • Japan

    • Latin America

      • Brazil

      • Mexico

    • MEA

      • South Africa

      • Saudi Arabia

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