Broadcast equipment is the only one-to-many distribution model for audio or video material to a dispersed audience using any electronic mass communication medium. It is usually distributed using radio frequency or electromagnetic. Initially, air broadcast activity was usually connected with radio and television. In recent times, cable networks such as fiber-optic cable networks have been handling both radio and television broadcasting activity. Broadcasting equipment consists of a wide range of automated devices that distribute audio and video content. The broadcasting equipment generally consists of encoders, switches, modulators, amplifiers, video servers, antennas, and repeaters & transmitters.
Over the past few decades, consumer demand for higher-quality audio and video has led to rapid advancement in broadcast equipment products and technology. Technology development has also compelled broadcasters to offer UHD output to their premium users, fostering market expansion. Additionally, the rise in digital channels and the expanding use of cutting-edge broadcasting technology, including 8K video quality for sports coverage and 4K quality for news coverage, also fuel market expansion. The largest television audience market worldwide is the sports section. The rental sports broadcast sector is one of the significant revenue generators for the broadcast equipment market. The growing number of international sports tournaments propels the rental sports broadcast sector.
Video encoders have become essential in the broadcasting industry and are expected to grow significantly as they ensure accuracy, precision, and control. It is a logical circuit combination that transforms analog or digital video into a different digital format for decoder transmission. Various formats, including video and audio, are supported by encoders used in media broadcasting. Encoding a video serves to generate a digital copy that can be sent over the internet online. Depending on the goal of the stream and the available budget, broadcasters can choose a hardware or software encoder. The switch from analog to digital broadcasting, the popularity of high-definition content, and the ease of on-demand content delivery through OTT platforms are all factors contributing to the rising demand for broadcast equipment.
Major players operating in the broadcast equipment market are undertaking numerous different strategies, such as product launches, mergers, product launches, joint ventures, and acquisitions. For instance, in February 2021, Grass Valley announced a USD 5 million deal with Gravity Media to offer best-in-class production solutions and cutting-edge workflows to all of its international operations.
By Product type
Transmitters and Repeaters
Telefonaktiebolaget LM Ericsson
Cisco Systems Inc
EVS Broadcast Equipment SA
Global Invacom Group Limited
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