The global broadcasting and cable TV market includes cable, terrestrial and satellite broadcasters of analog and digital television programming. Global broadcasting and cable TV industry has been constantly developing since few decades. Implementation of pioneer technologies, multimedia broadcasting channels and growing population of enthusiastic subscribers has been a major market driver. Change in consumer preferences such as viewing content of their choice, at desired time, on their devices and new trends such as online video stream, digital recorders and video on demand may drive the market. Many countries have been switching from analog to digital; TV sector has been experiencing rapid change. Internet TV has been preferred by audiences. Increase in use of interactive TV by end users has been the new trend in the market. Increase in the use of interactive TV, also increase in the amount of advertisements is expected to be the major opportunity for growth of global broadcasting and cable TV market. High penetration of internet TV is expected to be major challenge for the growth of this market. Global economic factors may act as major market restraint.
By reception modes, terrestrial television has been leading the market share, followed by cable TV and satellite. In subscription television market, cable TV leads the market followed by satellite and terrestrial television.
Value of this broadcasting and cable TV market has been determined by revenue generated by broadcasters through subscriptions, advertising and public funds. Largest segment of this market has been TV advertising which accounted for highest market value; second highest market value is for subscriptions, followed by public funds.
By region, India, U.S., Canada, France, Germany and Africa have been major markets. U.S. has accounted for highest market value and may continue to dominate TV advertising revenues globally. Highest growth rate is expected in Asia-Pacific region mainly in countries such as India and Indonesia due to high adaptation of technologies. Growth is also expected in Nigeria, Kenya and Brazil.
Key players dominating broadcasting and cable TV market include Vivendi SA, British Broadcasting Corp., Viacom Inc., British Sky Broadcasting Group plc. and Time Warner Inc. Few other players are DreamWorks Animation SKG Inc., Lions Gate Entertainment Corp., Cablevision Systems Corp., Gray Television Inc., Netflix Inc., Comcast Corp., Coinstar Inc., CNN, The Walt Disney Co., Liberty Media Corp., Discovery Communication Inc., Emmis Communications Corp., AMC Networks Inc., DISH Network Corp., Cox Enterprises Inc., SBS Broadcasting SA, Channel Corp., TNT, United Global Com Inc., ESPNand5th Avenue News Corp.
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