Camping Tent Market Size, Share & Trends Analysis Report By Product (Tunnel, Dome, Geodesic), By Application (Commercial, Individual), By Distribution Channel (Offline, Online), By Region, And Segment Forecasts, 2019 - 2025

Report Overview

The global camping tent market size was valued at USD 2.14 billion in 2018 and is projected to expand at a CAGR of 6.3% from 2019 to 2025. Rising popularity of outdoor activities and extreme sports is expected to be the key driver for the market. Thus, increased spending on adventurous sports including hiking, trekking, and mountain climbing has propelled the demand for easy, convenient, and affordable accommodation tents that can withstand extreme weather conditions, such as storms and snowfall.

Camping tents are portable and easy to use, which makes them an important kit for outdoor activities. In addition, many governments across the globe are promoting adventurous sports tourism, such as camping, which is also contributing to the market growth. According to a report published by Physical Activity Council (PAC) in April 2017, the U.S. witnessed 11 billion outdoor outings in the year 2016.

Over the past few years, adventure tourism has witnessed significant growth, especially in Europe, North America, and Asia Pacific regions, which is also having a positive impact on the product demand. According to “2018 Travel Trends Report” published by Adventure Travel Trade Association (ATTA), the adventure travel market has witnessed growth at a CAGR of 21% from 2012 to 2017.

Europe was the largest regional segment in 2018 and is projected to expand further retaining its leading position throughout the forecast years. North America is also likely to witness significant growth in future. Major companies in these two regions are focusing on product launch, R&D, and M&A activities to cater to the increasing demand for advanced products, thereby fueling the growth of the regional markets.

Product Insights

Tunnel tents was the largest product segment in 2018. These tents offer excellent protection from harsh weather, can withstand high-speed winds, and are mostly preferred for group outings. Manufacturers are offering innovative products made of high-strength fabrics. For instance, in February 2018, Mountain Hardwear, a U.S.-based company, launched tunnel tent under the brand name ‘Pathfinder’. The product is luxuriously long with strong support and high-quality fabric that can withstand extreme weather conditions. Over the past few years, dome tents are also gaining popularity for their stronger headroom, easy setup, and storage. Thus, this segment is projected to expand at the fastest CAGR from 2019 to 2025.

Application Insights

Commercial application is expected to be the fastest-growing segment at a CAGR of 6.5% from 2019 to 2025. Rising popularity of extreme sports and adventure tourism has propelled the demand for commercial tents. According to a report “UNWTO Tourism Highlights, 2018 Edition”, Europe witnessed 51% of the overall international tourist arrivals in 2017. Such significant rise in the spending in tourism industry is anticipated to augment the product demand over the forecast period.

Individual application is also estimated to witness significant growth owing to popular trend of solo travelling. According to a report ‘20 Adventure Trends to Watch’ in 2018 published by Adventure Travel Trade Association (ATTA), has indicated a surge in solo travels. Moreover, Abercrombie & Kent USA, one of the world’s foremost luxury travel company, reported that there is a rise of 15% in solo travelers from 2015 to 2016. Such trends are expected to boost the product demand in the segment.

Distribution Channel Insights

Online distribution channel is expected to be the fastest-growing segment from 2018 to 2025 owing to ease of shopping and convenience offered by online sites. Social media platforms including Facebook, Instagram, and YouTube are influencing the consumer preferences, thereby augmenting segment growth. Furthermore, growing number of internet and smartphone users, especially in developing countries like India, China, Indonesia, and Vietnam, is expected to promote the growth of online channels. Moreover, companies including Hilleberg are launching their exclusive websites and online portals where customer can buy genuine products.

The offline segment was the largest distribution channel in 2018 and accounted for more than 80% of the global market share. Major companies are focusing on opening new stores to gain a competitive edge. For instance, in May 2019, The North Face inaugurated a new store in Newark, Delaware, U.S., which is the second store in the city. The company plans to increase the number of offline stores to gain a larger customer base in the region.

Regional Insights

Europe was the largest regional market in 2018 and will expand further at a steady CAGR from 2019 to 2025 owing to rapid growth in adventure tourism in countries including Germany, Austria, Russia, Norway, France, Sweden, and the U.K. In addition, major camping and adventures sports organizers are providing various offers for camping sites in Europe. This further boosts the adventure tourism sector, thereby augmenting the product demand. On the other hand, the market in Asia Pacific is projected to witness the fastest CAGR over the forecast period as the emerging countries in the region offer potential growth opportunities for the market.

Key Companies & Market Share Insights

The market is slightly fragmented in nature. Some of the key industry participants include AMG GROUP, Hilleberg, Johnson Outdoors, The North Face, Newell Brands, Oase Outdoors, Simex Outdoor International, The Coleman Company, Big Agnes, Exxel Outdoors, and Kampa. These companies invest in R&D for the development of innovative fabric materials and latest technologies. Furthermore, they have undertaken several market strategies including celebrity endorsement, distribution channel expansion, and merger & acquisition to gain a larger customer base. For instance, in January 2016, Sweden-based Fjällräven launched 16 models of upgraded tent, which are stronger and lighter than the earlier versions. Moreover, the fabric doesn’t contain Fluorocarbons (PFCs), which makes it an eco-friendly product.

Camping Tent Market Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global camping tent market report on the basis of product, application, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2015 - 2025)

  • Tunnel

  • Dome

  • Geodesic

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Commercial

  • Individual

• Distribution Channel Outlook (Revenue, USD Million, 2015 - 2025)

  • Offline

  • Online

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    • The U.S.

  • Europe

    • The U.K.

    • Germany

    • France

  • Asia Pacific

    • China

    • India

  • Central & South America

    • Brazil

  • Middle East & Africa