Cheese Powder Market Size, Share & Trends Analysis Report By Product (Parmesan, Cheddar, Blue Cheese, Romano, Swiss), By Application (Ready to Eat, Snacks, Dips), And Segment Forecasts, 2019 - 2025

Report Overview

The global cheese powder market size was estimated at USD 1.10 billion in 2018. Cheese trade worldwide and the demand from developed markets remained robust; however, cheese demand and prices from developing markets remained weak according to information provided by the U.S. Dairy Export Council. Price drops in recent years, coupled with rising population, booming foodservice sector, and rising disposable income, are anticipated to fuel the demand for the product in developing countries.

Cheese powder manufacturers are focusing on providing personalized flavors in the cheddar cheese powder segment, ranging from sweet and buttery to savory flours. In addition, manufacturers are exploring innovative ingredients to develop new flavor profiles and product offerings.

Rising consumer focus on nutritional values offered by the product such as low calories and high proteins and vitamins is projected to have a positive impact on the market. However, shift of consumer base towards vegan diet, owing to factors including animal rights and environment protection, is poised to hinder the growth of the market over the forecast period.

Initiatives taken by manufacturers to offer novel flavors, better quality, and attractive packaging are likely to bode well for the market over the forecast period. These products can be fortified with vitamin D, calcium, and DHA, which can improve their nutritional values.

Product Type Insights

Cheddar cheese is hard, ripened cheese with a long shelf life and has gained popularity because of its distinct taste, flavor, and aroma. It is highly popular in Europe and North America. Surging demand for specialty and premium flavors is likely to escalate the growth of this segment.

Cheese manufacturers are focusing on providing personalized flavors in the cheddar cheese powder segment, ranging from sweet and buttery to savory flours. In addition, manufacturers are exploring innovative ingredients to develop new flavor profiles and product offerings. DSM - a science-based company in Health, Nutrition and Sustainable living introduced a portfolio of seven cultures for creating mature and unique taste in this segment. In the coming years, cheese manufacturers predict that cheddar cheese sprinkled with chili and ghost pepper is expected to be an everyday product by 2025.

“Swissness” remained a crucial selling trend as customers demand good quality and authentic cheese products. The concept is estimated to remain strong along with sustainability and provenance. Companies are focusing on various strategies, owing to increasing demand along with rising competition for shelf space in retail and grocery stores. As a result, manufacturers are anticipated to increase the emphasis on domestically produced brands over the forecast period.

Application Insights

Snack sales amounted to USD 374 billion in 2014 and increased at over 2.0% y-o-y through 2018. The sales grew more than two times faster in developing regions, owing to rise in per capita disposable incomes, presenting a potential opportunity for the industry. Snacks as meal replacements are a growing opportunity in developed regions, owing to increase in working class people.

According to data reported by SPINS, more than 90.0% of adults are snacking daily and the industry offers huge opportunities for product manufacturers. High sales of key snacks such as yogurt, protein bars, and hummus because of their clean labels and whole food ingredients are projected to boost the growth of snacks segment in the cheese powder market.

Application of the product is ready to eat foods and snacks are poised to rise at a high rate during the forecast period. People worldwide are gradually inclining towards baked goods and that is a big win for the baking industry. Hence, product demand in the bakery & confectionery products, both at domestic and industrial levels, is likely to create opportunities for manufacturers during the forecast period.

Regional Insights

The market in North America is expected to have a relatively sluggish growth during the forecast period. North America and Europe are the largest cheese consuming regions in the world, both in terms of value and volume. In 2018, they accounted for over three quarter of the global revenue. Dairy product consumption estimates and annual per capita milk show that per capita consumption of cheese products is increasing despite their saturated markets.

More than 274,000 European food and drink companies produce a wide range of foods, satisfying evolving needs of 500 million European consumers every day. The European food and drink industry is highly fragmented and is dominated by various small and medium enterprises. SMEs account for more than 50.0% of the total European market.

In Europe, diets that limit the amount of fat or sugar are most common. More than 20.0% of Europeans are sugar conscious and prefer low amount of fats in their diets. Also, rise in the number of lactose intolerants is also anticipated to compel manufacturers to provide innovative products in order to serve this part of population.

Changing demographics, busy lifestyles, and increasing access to technology are estimated to augment the market in this region. Cheese powders have become an essential ingredient in both domestic and industrial sector owing to its smell and high nutritional content. Spiraling demand for the product is impelling manufacturers to acquire more shelf space, which has resulted in increased cost of the product and can be a threat in the coming years

Key Companies & Market Share Insights

The industry is highly competitive in nature. It offers various opportunities for new entrants owing to continuous shift in consumer preferences and easy raw material availability. Lactosan launched new products in order to increase calcium levels in their offerings, which have six times more nutrients in comparison to other products.

In this market, factors such as territorial market size, competition intensity, capacity and development of demand, labor availability, and local infrastructure are projected to influence distribution of final products. Companies are directly involved in retailing their products through e-commerce, supermarket, and hypermarket.

Consumer buying behavior has reshaped over past years as availability of product, increase in varieties, convenience in shopping, selection of desired quantity & delivery period, and discount offers have impelled consumers to prefer online retail.

Cheese Powder Market Report Scope

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of industry trends in each of the sub-segments from 2014 to 2025. For the purpose of this study, Grand View Research has segmented the global cheese powder market report based on product, application, and region:

• Product Outlook (Revenue, USD Million, 2014 - 2025)

  • Cheddar

  • Parmesan

  • Blue Cheese

  • Romano

  • Swiss

  • Others

• Applications Outlook (Revenue, USD Million, 2014 - 2025)

  • Snacks

  • Bakery & Confectionery

  • Dips/Dressings/Dry Mix/Sauces

  • Flavors

  • Ready to Eat

  • Others

• Regional Outlook (Revenue, USD Million, 2014 - 2025)

  • North America

    • The U.S.

  • Europe

    • Germany

    • The U.K.

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • ANZ

  • Central & South America

  • Middle East & Africa