Collagen Beverage Market Size, Share & Trends Analysis Report By Packaging (Glass, Plastics), By End-use (Men and Women), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies, Online), By Region, And Segment Forecasts, 2024 - 2030

Collagen Beverage Market Size & Trends

The global collagen beverage market size was estimated at USD 383.77 million in 2023 and is anticipated to grow at a CAGR of 12.3% from 2024 to 2030. The rising awareness of collagen’s health benefits, particularly in supporting joint health, skin elasticity, and muscle recovery, are major factors driving the market growth. Consumers are increasingly seeking natural and easily consumable solutions to maintain their well-being, leading to the popularity of collagen-infused beverages. This trend is further amplified by the growing emphasis on beauty from within, with consumers embracing products that promote youthful appearance and overall vitality.

Millennials and Gen Z, known for their active lifestyles and interest in preventive healthcare, are actively seeking products that enhance their overall well-being. This demographic, particularly, is susceptible to the marketing narratives surrounding collagen’s ability to improve skin health and support athletic performance. Moreover, collagen drinks have been marketed as an anti-aging solution, helping to restore collagen levels and reduce the visible signs of aging. This has led to a surge in demand for functional beverages, particularly among the older population. Furthermore, the convenience and portability of collagen drinks, making them ideal for on-the-go consumption, have contributed significantly to their appeal.

Increasing availability of functional drinks in various flavors, formats, and functionalities is anticipated to boost the product adoption rate. Consumers now have a diverse range of options to choose from, catering to specific dietary needs and preferences. Moreover, the emergence of functional collagen beverages, infused with additional ingredients like antioxidants, vitamins, and probiotics, further enhances their appeal by offering a holistic approach to health and wellness. This diversification in product offerings is contributing to market expansion by catering to a broader range of consumers with varied health goals and dietary restrictions.

Trends like the rise of 'better-for-you' options, the growing popularity of natural and organic products, and the increasing focus on preventative health measures are positively driving the demand for functional beverages. Moreover, the demand for clean-label products, free from artificial ingredients and additives, has led beverage manufacturers to prioritize natural collagen sources and transparent labeling practices. Besides, the rise of social media and influencer marketing, where individuals share their experiences with collagen supplements and promote their benefits, are further complementing consumer awareness and interest.

Innovations in collagen extraction and processing techniques have made it possible to incorporate high-quality collagen into a wide range of beverage formats. This has allowed manufacturers to cater to the diverse preferences of consumers, including those looking for sugar-free, low-calorie, or flavored options. Moreover, innovative product launches by major beverage companies, such as collagen-fortified teas and coffees, smoothies, and collagen water are catering to the growing demand for convenient and accessible collagen intake. Furthermore, the increasing availability of functional beverages through online platforms and retail outlets has expanded market reach and accessibility.

Packaging Insights

The glass segment accounted for a revenue share of 51.9% in 2023. Glass is perceived as a premium and environmentally conscious material, which aligns with the health and wellness image of collagen drinks. It is reusable and recyclable, contributing to its positive environmental impact.Glass bottles are commonly used for collagen beverages due to their ability to maintain temperature and prevent light damage. The thick walls of glass bottles provide insulation, keeping beverages chilled or warm for extended periods. Moreover, the UV-blocking properties of glass protect collagen from degradation caused by light exposure, preserving its efficacy and potency. This makes glass packaging an ideal choice for functional drinks that require temperature control and long shelf life.

The plastic segment is anticipated to witness a growth rate of 13.1% from 2024 to 2030. The widespread adoption of plastic containers is primarily driven by their versatility and cost-effectiveness. Its lightweight nature makes it ideal for convenient portability, while its robust construction ensures the product's integrity during transportation and storage. Moreover, plastic containers are versatile in design, allowing for various shapes and sizes to cater to different consumer preferences. Besides, they also offer excellent barrier properties, preventing oxygen and moisture penetration, which helps maintain product freshness and quality over an extended shelf life.

End-use Insights

The women segment accounted for a revenue share of 72.7% in 2023. Women are increasingly seeking natural and healthy solutions to address their specific needs. With their low-calorie and sugar-free options, Collagen beverages align perfectly with this preference. With media and social platforms highlighting the benefits of collagen for achieving a youthful appearance, women are actively seeking products that can help them improve skin hydration, reduce wrinkles, and increase skin elasticity. The increasing popularity of functional drinks among female users has prompted many manufacturers to develop products specifically tailored to their needs. These products often contain higher concentrations of collagen and additional ingredients designed to address specific concerns, such as anti-aging, hair growth, or joint support.

The men’s segment is estimated to grow at a CAGR of 12.9% from 2024 to 2030. Men, traditionally less focused on beauty products, are now embracing collagen as a way to maintain their physical performance and combat the effects of aging. This trend is fueled by several factors: an increased emphasis on fitness and active lifestyles, the desire for healthy aging, and a growing willingness to explore alternative health solutions. While men's fitness goals often revolve around muscle building and strength training, the role of collagen in supporting joint health and recovery is gaining traction. Studies have shown that collagen supplementation can help reduce joint pain, improve mobility, and accelerate muscle recovery. Moreover, men are increasingly concerned about maintaining a youthful appearance and addressing the signs of aging.

Distribution Channel Insights

The pharmacies segment accounted for a revenue share of 33.4% in 2023. Pharmacies, traditionally known for dispensing medications, are emerging as a significant distribution channel for collagen beverages. This shift is driven by several factors. Firstly, pharmacies are trusted sources of health and wellness products, making them a natural fit for collagen drinks, which are marketed as health supplements. Moreover, the convenience of purchasing collagen-infused beverages alongside other health essentials further enhances their appeal within this channel. The growing popularity of personalized health consultations and the availability of expert advice on collagen supplementation from pharmacists further contribute to the market growth in this segment.

The online segment is estimated to grow at a CAGR of 13.1% from 2024 to 2030. The increasing penetration of e-commerce platforms, particularly in emerging markets, has made it easier for consumers to access a wider range of functional beverages. Moreover, the convenience and flexibility of online purchases, combined with the ability to compare prices and read reviews, attract more consumers to this channel. Besides, the growth of subscription-based models and personalized recommendations provided by online platforms further drives demand in this segment. Online retailers such as Amazon, Walmart, and Vitacost have been expanding their product offerings to include a wide range of collagen beverages, making it easier for consumers to access these products from the comfort of their homes.

Regional Insights

The collagen beverage market in North America held a share of 27.3% of the global revenue in 2023, driven by a strong consumer base with a high disposable income and a penchant for health and wellness. The rising prevalence of age-related concerns and a growing demand for anti-aging solutions have further propelled the demand for collagen supplements, including beverages. Furthermore, the region's established market for functional beverages, such as protein shakes and sports drinks, has created fertile ground for the emergence of collagen-infused options. The market is characterized by a diverse range of product offerings, from single-serving bottles to collagen-infused coffee and tea, catering to a wide spectrum of consumer preferences.

U.S. Collagen Beverage Market Trends

The collagen beverage market in the U.S. is expected to grow at a CAGR of 12.1% from 2024 to 2030, driven by the increasing consumer awareness of the health benefits of collagen, the rising popularity of functional beverages, and the growing demand for natural and clean-label products. Moreover, the growing acceptance of functional beverages, which offer specific health benefits beyond mere hydration, further bolsters demand. Besides, the increasing adoption of plant-based diets and the growing awareness of the role of protein in maintaining muscle mass and satiety are contributing to the market's expansion.

Europe Collagen Beverage Market Trends

The collagen beverage market in Europe is expected to grow at a CAGR of 11.8% from 2024 to 2030. The region is characterized by the growing awareness of the benefits of collagen for joint health, skin elasticity, and overall well-being. The region’s preference for natural and organic ingredients is pushing the trend toward collagen drinks with clean labels and minimal processing. France, Germany, and the UK are key markets within Europe, exhibiting strong consumer interest and a robust infrastructure for product development and distribution. Moreover, the increasing adoption of plant-based diets is leading to a surge in demand for vegan collagen alternatives, further bolstering the market growth in Europe.

Asia Pacific Collagen Beverage Market Trends

The collagen beverage market in the Asia Pacific is set to grow at a CAGR of about 12.8% from 2024 to 2030, driven by a rapidly expanding middle class with rising disposable incomes and health consciousness. Factors like a growing interest in beauty and aesthetics, combined with a traditional focus on herbal remedies, have created a receptive market for collagen-infused beverages. China, Japan, India, and South Korea are leading the charge, with a thriving market for collagen supplements and functional beverages. The region is also witnessing a growing influence of Western trends towards healthy aging and fitness, further fueling the demand for collagen-rich beverage options.

Key Collagen Beverage Company Insights

The global collagen beverage market is characterized by intense competition. Key players in the market are focusing on product development to cater to evolving consumer demands and preferences. They are incorporating ingredients like hyaluronic acid, vitamin C, and antioxidants to enhance collagen's benefits, leading to products that not only support skin and joint health but also address concerns like hydration, energy levels, and immune function. Moreover, key players are also partnering with other brands in the beauty and wellness industries to create co-branded products that combine collagen with other skincare or dietary supplements. These collaborations offer consumers a convenient and comprehensive solution for their health and beauty needs.

Recent Developments

• In January 2024, Pretty Tasty, launched its first ready-to-drink collagen tea line, Pretty Tasty Collagen Tea prepared with high-quality collagen peptides. The product was made available on prettytasty.com and Amazon in two popular flavor varieties, Raspberry Tea and Peach Tea.

• In January 2023, Collibre, a Swiss-based company, launched hydrolyzed collagen drinks in the U.S. The company’s collagen drinks are available in three different formulas (ACTIVE, BEAUTY, and VITAL), providing a convenient and effective way to support the body from the inside. This strategy helped the company to expand its presence in the U.S. and enhance its overall market share.

• In August 2022 Revive Collagen introduced a new line of ready-to-drink vegan collagen beverages. This innovative line caters to the growing demand for plant-based alternatives, providing consumers with a convenient and delicious way to incorporate collagen into their diets without compromising their vegan lifestyle. 

Collagen Beverage Market Report Scope

Global Collagen Beverage Market Report Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global collagen beverage market report based on packaging, end use, distribution channel, and region:

• Packaging Outlook (Revenue, USD Million, 2018 - 2030)

  • Glass

  • Plastic

  • Others

• End-Use Outlook (Revenue, USD Million, 2018 - 2030)

  • Men

  • Women

• Distribution Channel Outlook (Revenue, USD Million, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Pharmacies

  • Online

  • Others

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia & New Zealand

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa