Commercial Display Market Size, Share & Trends Analysis Report By Product (Digital Signage, Display Monitor), By Technology, By Component, By Display Size, By Display Type, By Application, By Region, And Segment Forecasts, 2023 - 2030

Commercial Display Market Size & Trends

The global commercial display market size was valued at USD 53.30 million in 2022 and is expected to grow at a CAGR of 6.9% over the forecast period from 2023 to 2030. The global shipment of commercial monitors is expected to exceed 40 million units by 2025. The industry witnessed shipments of more than 13 million commercial TVs in 2018 due to the worldwide inflating demand from different end users. The market for commercial displays has witnessed an increasing demand for customized digital signage solutions in different sectors, especially the healthcare and public transportation sectors.

Rapid urbanization is leading to the growth of the commercial sector in developing economies owing to developments in infrastructure and changing lifestyles. Industries such as retail and hospitality are using state-of-the-art, digitized promotional approaches to advertise their products & services in an effective & impactful manner. As a result, the demand for commercial displays is increasing notably and will likely continue to increase over the forecast period worldwide. Additionally, the growing demand for 4K and 8K commercial displays integrated with technologies such as AI upscaling, artificial intelligence, and machine learning is expected to grow the market.

Currently, the advertising industry is witnessing increased production of ultra-HD content, unlike earlier when the devices used to produce UHD content served limited purposes and were expensive, such as 4K TVs that served limited purposes. Advertisers' growing production of UHD content for various advertising applications is driving the demand for 4K and 8K commercial display products. Furthermore, massive investments from manufacturers to develop high-end-specification products with increased energy efficiency are also anticipated to drive market growth. As energy conservation is becoming one of the crucial factors for sustainable development of the business sector, the demand for new technologies such as OLED and micro-LED that help organizations save energy is increasing.

The commercial sector refers to those establishments/organizations engaged in commercial activities other than manufacturing and industrial businesses. The areas considered in the scope of the study include companies, retail chains & stores, hospitality, entertainment, corporate, BFSI, healthcare, education, and transportation. Commercial organizations increasingly prefer large-sized and commercial-grade displays for advertising, conferences, tutorials, trade shows, and other applications. Thus, the growing demand for commercial displays in these sectors is anticipated to drive market growth.

Technological advancements lead to the development of advanced software solutions for audience engagement, people counting & tracking, and content management. The manufacturers of commercial displays are integrating these software solutions into their products, thereby paving the way for the remarkable adoption of commercial displays across the globe. However, a significant decline in the year-on-year growth of monitors and TV shipments will likely hinder commercial display market growth. The software and hardware compatibility in digital signage, followed by connectivity issues, are expected to be the restraining factors over the forecast period.

Product Insights

Based on product, the market for commercial display has been segmented into digital signage, display monitor, and TVs. The digital signage segment accounted for the highest share of 46.5% in 2022 and is expected to dominate throughout the forecast years. The segment is further categorized into video walls, video screens, transport LED screens, digital posters, and kiosks. The penetration of signage products is higher in retail stores such as shopping malls and supermarkets. Furthermore, the growing preference for digital display solutions in commercial places is also driving the segment's growth. The digital signage product segment is also expected to grow considerably over the forecast period.

Display monitors are extensively used in sectors such as banking and education. The demand for these products in sizes below 32 inches is high. However, the use of higher-sized, curved, widescreen monitors for specialized applications such as graphic designing and media & advertisement is also increasing.

The display TV segment is expected to capture a significant CAGR of 7.4% during the forecast period. State-of-the-art technologies such as mini-LED and micro-LED are being incorporated in the latest commercial-grade TVs by manufacturers such as SAMSUNG and LG Display Co., Ltd. Moreover, the players are introducing various types of TV panels, such as rollable and flexible. In the healthcare sector, these products are widely used in hospitals, clinics, and multi-specialty healthcare centers.

Technology Insights

The LED segment dominated the market with the highest revenue share of 46.2% in 2022 and is expected to capture the highest CAGR of 8.2% during the forecast period. LED displays are known for their reliability and durability. They are designed to withstand harsh environmental conditions, such as temperature variations, and outdoor elements, like dust and moisture. This robustness makes LED displays suitable for indoor and outdoor applications, ensuring consistent performance and longevity.

The LCD segment is expected to witness significant growth of CAGR of 5.8% over the forecast period. LCD technology offers various display sizes and resolutions for commercial applications. Whether it's large-scale digital signage, office monitors, point-of-sale displays, or small handheld devices, LCD panels are available in sizes ranging from a few inches to several feet. This versatility allows businesses to find the right display size and resolution to meet their needs.

Component Insights

Based on components, the market for commercial displays has been segmented into hardware, software, and services. The hardware segment held the largest market share in 2022 and is anticipated to continue to dominate the market from 2023 to 2030. The segment's growth can be attributed to the higher demand for hardware compared to software. Hardware components include displays, extenders & cables, accessories, and installation equipment.

The software segment accounted for a considerable market share owing to the launch of new and advanced software for digital signage. The services segment witnessed a relatively higher demand in 2022 than the software segment, owing to the higher maintenance and service requirements of commercial TVs and monitors. The primary services covered in the services segment are installing displays in commercial places and convenient connectivity.

Display Type Insights

Based on display type, the market for commercial display has been segmented into flat panel, curved panel, and other panels. The flat panel segment dominated the market with the highest revenue share of 68.6% in 2022. Users from various commercial end-use sectors have been using flat panels for decades owing to their benefits, such as low costs and easy availability. Since the emergence of TFT and LCDs, the business sector has witnessed an increased use of flat panel displays. Numerous end-use industries widely use flat-panel displays such as video walls, digital posters, monitors, and TVs.

The curved panel segment is expected to grow significantly over the forecast period. Curved panels are widely used in entertainment, gaming, design, automotive, manufacturing applications, etc. These panels are extensively used in TVs, monitors, smartphones, and wearable devices to meet customers' demands.

However, the market players actively focus on developing flexible panel displays in their product categories. The other segment, which includes flexible and rollable panel technologies in their early development stages, is expected to register the highest CAGR of 15.5% over the forecast period. The rollable panels are also expected to penetrate the market significantly over the coming years due to their flexibility.

Display Size Insights

Based on display size, the market for commercial display has been categorized into below 32 inches, 32 to 52 inches, 52 to 75 inches, and above 75 inches. The below 32 inch segment dominated the market with the highest revenue share of 36.1% in 2022. The compact size of below-32-inch displays makes them suitable for various commercial settings, such as retail stores, restaurants, hotels, and corporate offices. These displays balance space utilization with delivering impactful content, making them highly sought after by businesses.

The above 75 inch segment is expected to witness significant growth of CAGR 8.4% over the forecast period. Retail, transportation, and healthcare service customers are adopting large displays for signage applications. Key players, such as SAMSUNG and LG Display Co., Ltd., have introduced numerous commercial-grade TVs with display sizes above 75 inches in the last few years, owing to their increasing adoption. The manufacturers are investing in research and development to introduce large-sized displays with the latest technologies to meet the growing demand.

Application Insights

Based on application, the market for commercial display has been segmented into retail, hospitality, entertainment, stadiums & playgrounds, corporate, banking, healthcare, education, and transportation. The retail segment dominated the market with the highest revenue share of 16.9% in 2022. It is the most prominent sector demanding digital advertisements for marketing and promoting products & services. Retail companies are adopting a modern advertising approach. It is leading to high demand for commercial-grade TVs and digital signage.

The transportation segment is expected to witness significant growth of CAGR 9.2% over the forecast period. The transportation sector is expected to emerge as the fastest-growing application segment over the forecast period owing to the development of the transportation sector in developing countries such as China, India, and the Philippines. Commercial displays are used at airports, railway stations, metro stations, and bus stands for advertising in the transportation sector. Advertisers also extensively use digital displays on buses, cabs, trains, and trams.

The hospitality segment is another prominent segment contributing to the market's growth owing to the growing number of hotels, motels, restaurants, QSRs, cafes, and bars. Such establishments require many display solutions for various applications, such as advertisement, menu & food display, and entertainment.

Regional Insights

North America dominated the market with the largest revenue share of 32.8% in 2022. Companies like SAMSUNG and TCL North America, have acquired a strong regional customer base. Additionally, advanced display solutions are significantly adopted across various sectors, which is expected to spur regional market growth further.

The U.S. held the largest market share in commercial display in North America. Rising environmental concerns regarding energy conservation have encouraged the adoption of the latest display technologies, such as micro-LED and OLED. is expected to propel the demand for commercial displays in the U.S. Additionally, the region’s proactive tendency to spend generously on advertisements to launch products on a large scale owing to tough market competition has contributed to the large share of the U.S. market.

The Asia Pacific is expected to grow at the fastest CAGR of 7.9% during the forecast period. The region's growth can be attributed to rapid urbanization in developing countries and the growing adoption of commercial displays in the healthcare, hospitality, transportation, and retail sectors. Additionally, the region is characterized by manufacturers, OEMs, and a large customer base. Companies such as SAMSUNG, Sharp Electronics Corporation, and Panasonic Corporation based in the region significantly contribute to the regional market growth.

Key Companies & Market Share Insights

Market players are increasingly investing in the research and development of new technologies, such as transparent panels, in response to the growing demand for advanced display technology in hospitality, transportation, and healthcare application areas. Advanced digital signage and TV technologies are anticipated to grow the market. For instance, SAMSUNG introduced The Wall, a TV with self-emitting micrometer scale LEDs. Such micrometer-scale LEDs eliminate the need for color filters or backlights as they serve as the source of color and light. The company’s TV with MicroLED technology has a screen size of over 200 inches.

The manufacturers are integrating their display products with AI-based solutions, remote hardware, and state-of-the-art software to stay ahead of the competition. The market is categorized by the presence of numerous publicly operated companies with a strong presence. Such players account for a major part of the total market share, thereby dominating the market for commercial display. Some of the prominent players in the global commercial display market include:

• CDW

• Cisco Systems, Inc.

• Dell Inc.

• Koninklijke Philips N.V.

• Panasonic Holdings Corporation

• LG DISPLAY CO., LTD.

• NEC Corporation

• SAMSUNG

• Sharp Electronics Corporation

• Sony Corporation
  

Recent Developments

• In June 2023, LG Business Solutions USA announced its exciting lineup of innovative digital display solutions at booth #1642 during InfoComm 2023. Attendees could immerse themselves in a diverse selection of cutting-edge displays and explore their applications in various industries and commercial settings. The booth showcases twelve distinct product zones, each highlighting unique use cases and demonstrating the versatility and capabilities of LG's advanced display technology.

• In May 2023, PPDS, the worldwide distribution division for Philips Professional Display Solutions, revealed the expansion of its Global Partner Alliance (GPA) to include India and China, marking a significant milestone. With this expansion, the GPA now consists of 118 members spanning six continents. The primary objective of the GPA is to alleviate the challenges typically associated with multinational integrations by bridging regional barriers and facilitating seamless project execution. By leveraging the strength of this alliance, PPDS aims to ensure consistent, expedited, and efficient project completion, ultimately enhancing customer satisfaction. Including India and China in the GPA further strengthens PPDS's global presence and reinforces its commitment to delivering exceptional display solutions worldwide.

• In November 2022, Sony recently unveiled its latest advancements and expansions in its Professional AV partnership network, which brings compatible software solutions to enhance the capabilities of its BRAVIA 4K Professional Displays. Through collaborations with esteemed partners like Cisco and Crestron, Sony aims to provide end users with powerful and creative solutions that cater to their specific needs while exploring new possibilities in various industries.

• In September 2022, Hikvision and Ghamdan Qatar partnered to launch commercial display solutions. The partnership between Hikvision and Ghamdan is driven by a shared commitment to providing clients with reliable, technologically advanced, and innovative display solutions. With Hikvision's proven track record in video surveillance and Ghamdan's strong local presence, the collaboration is well-positioned to meet the evolving needs of Qatari businesses.

Commercial Display Market Report Scope

Global Commercial Display Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and analyzes the latest industry trends in each sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global commercial display market on the basis of product, technology, component, display type, display size, application, and region:

• Product Outlook (Revenue in USD Million, 2017 - 2030)

  • Digital Signage

    • Video Walls

    • Video Screens

    • Transparent LED Screens

    • Digital Posters

    • Kiosks

    • Others

    • Display Monitor

  • Display TVs

• Technology Outlook (Revenue in USD Million, 2017 - 2030)

  • LCD

  • LED

    • Mini LED

    • Micro LED

    • Other LED

  • Others

• Component Outlook (Revenue in USD Million, 2017 - 2030)

  • Hardware

  • Software

  • Services

• Display Type Outlook (Revenue in USD Million, 2017 - 2030)

  • Flat Panel

  • Curved Panel

  • Other Panel

• Display Size Outlook (Revenue in USD Million, 2017 - 2030)

  • Below 32 inches

  • 32 to 52 inches

  • 52 to 75 inches

  • Above 75 inches

• Application Outlook (Revenue in USD Million, 2017 - 2030)

  • Retail

  • Hospitality

  • Entertainment

  • Stadiums & Playgrounds

  • Corporate

  • Banking

  • Healthcare

  • Education

  • Transportation

• Regional Outlook (Revenue in USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • UK

    • Germany

    • France

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

  • Middle East & Africa

    • South Africa

    • Saudi Arabia

    • UAE