Data Marketplace Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Type, By Revenue Model (Subscription, Commission), By Enterprise Size, By End-user, By Region, And Segment Forecasts, 2025 - 2030

Data Marketplace Platform Market Trends

The global data marketplace platform market size was estimated at USD 1.49 billion in 2024 and isexpected to grow at a CAGR of 25.2% from 2025 to 2030. A data marketplace platform is a transactional platform that facilitates buying and selling of different data types, offering a unique user experience. It comprises cloud services where businesses or individuals can upload data to the cloud. The different data types, such as demographic, business intelligence, firmographic, personal data, are available in a data marketplace platform. The platform enables self-service data access, maintaining a high quality of data, consistency, and security for both parties. Businesses and organizations are commencing to augment internal data sets with external data propelling the growth of the market. It is a process of facilitating data exchange securely and efficiently that supports multiple data sharing models meeting the requirements of different data sets and customer needs. It also enables data sharing among enterprises via data marketplace platforms inducing data-driven innovation and integrating third-party providers into data marketplace platforms. They are also responsible for improving the competitiveness amongst small and medium-sized enterprises.

The market is projected to witness significant growth attributed to the increasing adoption of Internet of Things (IoT) solutions and the deployment of cutting-edge technologies such as AI, AR/VR orchestration capabilities, and machine-to-machine (M2M) advancements in communications networks. A growing emphasis on the usage of cloud services is anticipated to boost the market growth. Furthermore, the rising adoption of this platform in several verticals such as BFSI, healthcare, retail & consumer goods, and media & entertainment, contribute positively to the growth. It also enables efficient usage and management of data resulting in a maximized return on investment (ROI). It also provides businesses and organizations access to data marketplace platforms such as personal, business-to-business (B2B), and IoT data marketplace platform to meet specific requirements efficiently and cost-effectively secured by blockchain. Additionally, number of organizations are launching data marketplace platforms to promote data sharing among data service providers and End users resulting in augmented demand for these platform and services.

It enables buyers with segmented, dependable, and relevant data to access data via analytical tools and platforms to meet business needs. For instance, the Microsoft Azure marketplace provides data through a uniform interface, and developers can access data via Microsoft Excel and PowerPivot. The growth of this market is attributed to the emergence of Big Data, web scraping, and advancements in blockchain, as it provides access to considerable data to enhance performance and generate revenue. Web scraping is an automatic process of extracting data from websites; it automates data collection, unlocks web data sources, and suggests data-driven decisions that add value to decision-making. The increasing adoption of AI, data mesh, data management, and blockchain in data & analytics is propelling the usage of self-service analytics solutions. It enables an in-depth understanding of data analytics without a technical background to access or customize analyses.

COVID-19 Impact on the Data Marketplace Platform Market

The COVID-19 pandemic had a favorable impact on data services owing to the increasing penetration of data services, growing adoption of IoT and web scraping, emerging adoption of blockchain, and remote access data services in industries such as IT, BFSI, retail & e-commerce, hospitality, and media & entertainment. The gradual shift from conventional business practices to online platforms resulted in the establishment of efficient data marketplace platform services and solutions. It arranges data flow and optimizes data sourcing, providing a data analytics framework for tuning decision models to optimize and improve processes. Number of companies have launched new platforms during the COVID-19 pandemic. For instance, in 2020, Aiisma, a data marketplace platform, launched Aiisma App with Aiihealth feature, consisting of marketplaces’ location sharing and health mapping features. Users can anonymously and consensually share their behavioral data in exchange for rewards, and this application has proven helpful in creating a digital fence against the pandemic.

These applications can collect and transmit data from wearable devices and smartphones, allowing data encryption, anonymizing the source, and revealing the relevant data attached with the digital rights management. As the pandemic restrictions eased, the data service providers accelerated investments in the data exchange platforms. The use cases of the data marketplace aws, which include supply chain automation, AI-based health recommendations, predictive traffic management, and maintenance, are anticipated to propel the market growth of the data marketplace platform. Moreover, these use cases have driven the market demand during the pandemic.

Component Insights

The platform segment dominated the overall market with a revenue share of more than 62% in 2024, and is expected to witness CAGR of 24.3% during the forecast period. The growth of this segment is attributed to the emergence of cloud platforms, increasing adoption of IoT, AI, ML, and big data for data management. The aforementioned technological advancements make data sharing, exchange, and management easier without the need for huge hardware equipment with flexible revenue models. The data marketplace platform segment enables buyers to browse data, compare, support on-platform communication with data providers, and purchase data. These benefits facilitated by the data marketplace platform are fueling the growth of this segment.

The services segment is anticipated to witness the fastest CAGR of 26.6% throughout the forecast period. The services segment include professional, strategic, advisory, and support services. These services enable buyers to connect to the support center of data marketplace platforms to track service requests, gain expertise on data virtualization, and provide buyers with tailored advice and strategic engagement to overcome organizations' challenges and achieve business objectives. It also provides expertise and resolves logistical issues. For instance, if two organizations utilize different currencies, then data marketplace platforms offer independent advice during the data commerce experience to ensure data provider and buyer are satisfied.

Type Insights

The B2B data marketplace platforms segment dominated the overall data marketplace platform industry, gaining a revenue share of over 58% in 2024. It is expected to witness a CAGR of 24.6% during the forecast period. The B2B data marketplace platform segment can be attributed to the increasing adoption of big data, the emergence of AI and ML, and business-to-business data marketplace platforms solutions. Additionally, the key market participants are introducing enhanced data marketplace platforms solutions such as Oracle, AWS, and Snowflake, to meet End users’ requirements. The demand for business data platforms is increasing as data providers can integrate their data easily, fueling this market's growth. The aforementioned benefits offered by data marketplace platforms are encouraging the data providers and SaaS vendors to invest in research and development to enable low-cost and effective solutions, which is expected to provide lucrative opportunities for the market.

The IoT data marketplace platforms segment is anticipated to witness the fastest growth, growing at a CAGR of 27.3% throughout the forecast period. The growth is attributed to the ease of data integration and growing network of connected devices. An IoT data marketplace platform is a platform that produces real-time data collected from connected devices available for buying and selling. IoT data marketplace platforms ensure the unification of harnessed and structured data produced on a global scale yielding insights into technological development, consumer preferences, and trends. IoT marketplaces offer an accessible open network with flexible pricing options such as 'pay-per-hour enabling an opportunity for businesses to monetize data. Huge amounts of data are being produced with the increasing volumes of hardware used in the technology stack, which is often considered a by-product. The by-product or IoT-sourced data enables tapping into the revenue streams by utilizing products/connected devices already in use.

Revenue Model Insights

The subscription segment dominated the overall market, gaining a revenue share of over 52% in 2024. It is anticipated to witness a CAGR of 27.2% during the forecast period. Data marketplace platforms charge a commission fee for the services and solutions in exchange for data to the buyers. The subscription revenue model can be further categorized into one-off data purchases, ongoing data subscriptions, and usage-based data licenses. One-off data purchases enable buyers to pay for a single dataset at a fixed price. This type of subscription transaction does not guarantee rights on further dataset updates. The ongoing data subscription allows buyers to access the data on a fixed-term subscription that can be renewed periodically, such as monthly or yearly. The usage-based data license comprises an ongoing agreement between the provider and the buyer, wherein the buyer pays for the data as and when they need it.

End-user Insights

The financial services segment dominated the overall market, gaining a revenue share of 18.5% in 2024. It is witnessing a CAGR of 18.7% during the forecast period. Cloud platforms allow financial organizations to leverage big data for financial use cases, such as delivering personalized recommendations, generating new revenue streams through data-driven suggestions, and creating efficient services to gain a competitive advantage. Data marketplace platforms allow financial firms to scale digital platforms, meet shifting regulatory requirements, and navigate a complex data landscape. It also enables financial organizations to thrive in a data-intensive environment with tailored solutions and highly-regulated data marketplace platforms capabilities such as built-in performance optimizations, administration as a service, and data management. For instance, in 2021, Snowflake launched industry-tailored financial services data cloud platform to accelerate data-driven and customer-centric innovations in the BFSI industry.

The retail and consumer goods (CG) segment is anticipated to witness the fastest CAGR of 30.0% throughout the forecast period. Data marketplace platforms enable manufacturers and retailers to access, exchange, and share data and shift toward an online data-intensive infrastructure. The data marketplace platforms offer retail market data providing information related to the performance of the retail businesses & markets and optimized layouts of market trends. Retail organizations and enterprises are rapidly adopting cloud platforms to improve customer experience, transform end-to-end supply chains, and leverage data from ecommerce and digital channels. Additionally, it also optimizes supply chain and logistics, increases personalization opportunities, and enables data-driven merchandising.

Enterprise Size Insights

The large enterprises segment dominated the overall market with a revenue share of nearly 57% in 2024 and is expected to grow at a CAGR of 24.7% during the forecast period. Increasing demand for business and IoT data marketplace platforms to meet the End user's requirements is driving the growth of the market. The key data service providers and SaaS vendors are investing in research and development activities to create a robust platform for sharing data & information and enable direct and indirect monetization from revenue streams. Additionally, large enterprises are actively engaged in partnerships and collaborations to increase their applicability in multiple use cases. For instance, in March 2022, Nokia announced a collaboration with Equideum Health to utilize Nokia data marketplace platform (NDM) blockchain solutions to enable a multi-party ecosystem. It will allow varied person-centric use cases by harnessing advanced technologies in the data marketplace platform, data exchange, and data management.

The SMEs segment is anticipated to witness a significant growth at a CAGR of 26.0% throughout the forecast period. The growth of this segment is attributed to the rising demand for robust data marketplace platforms allowing monetization opportunities among SMEs. The data marketplace platform solutions facilitate exponential values leveraging the economies of scale via information exchange. SMEs are mainly focusing on advanced technologies such as AI, ML, and Big data and are investing heavily in data marketplace platforms to gain insights into these technologies, which is expected to provide numerous opportunities for the market in the forecasted period.

Regional Insights

North America data marketplace platform market led the overall data marketplace platform industry in 2024, with a share of more than 35%. The growth is attributed to the increasing adoption of Internet of Things (IoT) solutions and the deployment of cutting-edge technologies such as AI, AR/VR orchestration capabilities, and machine-to-machine (M2M) advancements in communications networks in the region. The key factor driving data marketplace platform services in North America is the presence of significant players such as Acxiom LLC, AWS, Snowflake, and Quandl, among others, which have propelled the market growth.

A number of companies operating in this region are developing innovative data marketplace platform services & solutions to provide end-to-end efficient usage and management of network services, contributing to the growth of the data marketplace platform market. Moreover, cloud platforms such as data exchange platforms and data sharing are promoting the adoption of the data marketplace platform as a number of companies are heavily investing, and early adoption of advanced technologies owing to high digital End user engagement are contributing to the growth. Furthermore, considerable adoption of IoT in North America is expected to provide numerous opportunities for the market in the forecasted period. 

U.S. Data Marketplace Platform Market Trends

The U.S.data marketplace platform market is expected to grow at a significant CAGR from 2025 to 2030. The U.S. is a global leader in technology and innovation, making it a prime market for data marketplace platforms. The increasing adoption of data-driven decision-making across various industries, from healthcare to finance, is fueling the demand for reliable and secure data. The presence of numerous tech giants and startups in the U.S. is driving the development of advanced data marketplace solutions. Additionally, the country's strong venture capital ecosystem is providing significant funding to support the growth of these platforms. However, stringent data privacy regulations, such as CCPA, pose challenges to data sharing and monetization.

Europe Data Marketplace Platform Market Trends

The Europe data marketplace platform market is expected to grow at a significant CAGR from 2025 to 2030. Europe is home to a diverse range of industries and a strong focus on data privacy and security. The increasing adoption of AI and machine learning, coupled with the need for data-driven innovation, is driving the demand for data marketplaces. The European Union's General Data Protection Regulation (GDPR) has set a high standard for data protection, which is encouraging the development of secure and compliant data marketplaces. However, fragmented regulatory landscapes across different European countries can pose challenges to cross-border data sharing.

The data marketplace platform market in the UK is expected to grow at a significant CAGR from 2025 to 2030. The UK has emerged as a leading technology hub, with a strong focus on data-driven innovation. The government's support for digital transformation and its commitment to creating a data-driven economy are driving the demand for data marketplaces. The presence of a large number of research institutions and universities in the UK is contributing to the development of advanced data analytics and AI technologies. However, Brexit has created uncertainties for businesses operating in the UK, which may impact the growth of the data marketplace market.

The Germany data marketplace platform market is expected to grow at a significant CAGR from 2025 to 2030. Germany is a major industrial powerhouse, with a strong focus on manufacturing and automotive industries. The increasing adoption of Industry 4.0 and the need for data-driven manufacturing processes are driving the demand for data marketplaces. The German government's support for digitalization and its emphasis on data privacy and security are creating a favorable environment for the growth of data marketplaces. However, a relatively conservative approach to data sharing and a complex regulatory landscape may hinder the market's growth.

Asia Pacific Data Marketplace Platform Market Trends

APAC is expected to develop substantially by the projection period and grow at a CAGR of 28.6% over the forecast period. India and China have an extensive and distributed customer base driving the demand and creating new opportunities for data marketplace platform solutions and services. The growth of the market is prominently due to the increasing developments of IoT technologies and data infrastructure and the growing adoption of data marketplace platform services in several applications, such as healthcare, government, manufacturing, and financial services, among others.

Furthermore, the region's untapped potential generates new investment opportunities for data service providers. An emerging number of small and medium enterprises (SMEs) and startups in APAC is fueling the growth of the data marketplace platform market. Moreover, many companies are expanding their presence across the APAC region, resulting in a broad customer base, which provides lucrative opportunities for the market.

The data marketplace platform market in Japan is expected to grow at a significant CAGR from 2025 to 2030. Japan is a technologically advanced country with a strong focus on data-driven innovation. The government's support for digital transformation and its emphasis on data privacy and security are creating a favorable environment for the growth of data marketplaces. The presence of a large number of technology-driven companies and a strong focus on AI and IoT are driving the demand for data-driven solutions. However, cultural factors and language barriers may pose challenges to the adoption of data marketplaces.

The China data marketplace platform market is expected to grow at a significant CAGR from 2025 to 2030. China is one of the world's largest and fastest-growing economies, with a massive population and a rapidly developing digital landscape. The Chinese government's strong support for digital innovation and its emphasis on data-driven development are driving the demand for data marketplaces. The country's large amount of data generated by its population and businesses is creating significant opportunities for data monetization. However, stringent data privacy regulations and geopolitical tensions may pose challenges to the growth of the data marketplace market.

Key Data Marketplace Platform Company Insights

The data marketplace platform market is highly competitive, with a diverse range of players, including established technology giants and emerging startups. Key players focus on developing robust and secure platforms that can facilitate the seamless exchange of data while ensuring data privacy and security. These companies are investing heavily in research and development to enhance their platform capabilities, expand their data offerings, and improve user experience. The competitive landscape is characterized by intense competition, with players differentiating themselves through unique value propositions, such as specialized data offerings, advanced analytics tools, and strong partnerships with data providers. As the market continues to evolve, consolidation and strategic partnerships are expected to play a significant role in shaping the competitive landscape.

In addition to established players, a growing number of startups are entering the market with innovative solutions and disruptive technologies. These startups are often focused on niche market segments or specific data types, offering specialized services and tailored solutions to meet the needs of specific customer groups. The increasing adoption of cloud computing, AI, and machine learning is further fueling innovation and driving the market growth.

Some data marketplace companies include Acxiom LLC; AWS; Dawex; Snowflake; Quandl; BattleFin; Narrative; Datatrade; Oracle; Microsoft; Adobe; and SAP SE. These companies are also collaborating with local & regional players to gain a competitive edge over their peers and capture a significant market share. Players operating in this market are adopting different key strategies and developments to occupy substantial market share in the market. For instance, in March 2022, Nokia announced a collaboration with Equideum Health to utilize Nokia data marketplace platform (NDM) blockchain solutions to enable a multi-party ecosystem. It will allow varied person-centric use cases by harnessing advanced technologies in the data marketplace platform, data exchange, and data management.

Some of the key companies operating in the data marketplace platform market include Oracle, Microsoft, and SAP SE.

• Oracle's competitive advantage in the data marketplace platform market stems from its deep-rooted expertise in database technologies and its comprehensive cloud offerings. Oracle Cloud Infrastructure (OCI) provides a robust and secure platform for hosting and managing data marketplaces. Additionally, Oracle's advanced analytics and machine learning tools enable organizations to extract valuable insights from diverse datasets. By leveraging its existing customer base and strong brand reputation, Oracle is well-positioned to capitalize on the growing demand for data marketplace solutions.

• Microsoft's competitive advantage in the data marketplace platform industry lies in its extensive ecosystem of cloud services, including Azure, Power BI, and Azure Synapse Analytics. These tools provide a powerful platform for data ingestion, storage, analysis, and visualization. Microsoft's strong partnerships with data providers and its global reach enable it to offer a wide range of high-quality data products. Furthermore, Microsoft's focus on AI and machine learning enables organizations to derive advanced insights from their data.

• SAP SE's competitive advantage in the market is rooted in its deep understanding of enterprise data and its strong presence in various industries. SAP's data management and analytics solutions, combined with its extensive data integration capabilities, enable organizations to seamlessly connect to various data sources and extract valuable insights. SAP's focus on industry-specific solutions and its strong customer relationships position it well to capitalize on the growing demand for data marketplace solutions. Additionally, SAP's commitment to data privacy and security ensures that organizations can safely and securely share and consume data.

Acxiom LLC and Snowflake are some of the emerging companies in the target market.

•  Acxiom LLC leverages its extensive data assets and advanced analytics capabilities to provide valuable insights to businesses. By combining traditional data with emerging data sources, Acxiom offers a comprehensive view of consumer behavior. The company's strong focus on data privacy and security ensures that organizations can safely and securely utilize data-driven insights.

• Snowflake's unique data cloud architecture provides a scalable and flexible platform for data storage, processing, and analysis. Its ability to handle massive amounts of data and its seamless integration with various data sources make it a powerful tool for data-driven organizations. Snowflake's strong focus on data governance and security ensures that organizations can comply with data regulations and protect sensitive information.

Recent Developments

• In October 2024, Presight launched a new data marketplace platform, Presight Datahub, in the UAE. This platform aims to empower organizations to create, exchange, and monetize data products. By leveraging Microsoft Azure, the platform ensures data security and sovereignty while providing flexibility and customization options. Presight Datahub is designed to help businesses unlock the value of their data and drive growth.

• In January 2024, Zeenea launched its Enterprise Data Marketplace, a platform that enables seamless interaction between data producers and consumers. This innovative solution is designed to facilitate the discovery, publishing, and procurement of data products, addressing the growing demand for Data Mesh architectures. By providing a user-friendly interface and robust data management capabilities, Zeenea empowers organizations to unlock the full potential of their data assets.

• In June 2023, TCS launched a new data marketplace platform, TCS Dexam, on Google Cloud. This platform aims to facilitate secure and efficient data sharing between enterprises and their ecosystem partners. By leveraging Google Cloud's robust infrastructure and security features, TCS Dexam enables organizations to democratize and monetize their data, leading to improved decision-making, innovation, and revenue generation.

Data Marketplace Platform Market Report Scope

Global Data Marketplace Platform Market Report Segmentation

This report forecasts revenue growths at global, regional, and country levels and provides an analysis of the industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global data marketplace platform market report based on component, type, revenue model, enterprise size, end-user, and region:

• Component Outlook (Revenue, USD Million, 2017 - 2030)

  • Platform

  • Services

• Type Outlook (Revenue, USD Million, 2017 - 2030)

  • Personal Data Marketplace Platforms

  • B2B Data Marketplace Platforms

  • IoT Data Marketplace Platforms

• Revenue Model Outlook (Revenue, USD Million, 2017 - 2030)

  • Subscription

  • Commission

  • Paid features

  • Others

• Enterprise Size Outlook (Revenue, USD Million, 2017 - 2030)

  • Large Enterprises

  • SME's

• End-user Outlook (Revenue, USD Million, 2017 - 2030)

  • Financial Services

  • Advertising, Media & Entertainment

  • Retail & CPG

  • Healthcare & Life Sciences

  • Technology

  • Public Sector

  • Manufacturing

  • Other (Education, Automotive, Energy, Oil & Gas)

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • UK

    • Germany

    • France

    • Italy

  • Asia Pacific

    • China

    • Japan

    • India

    • South Korea

    • Australia

  • Latin America

    • Brazil

  • Middle East & Africa

    • UAE

    • KSA

    • South Africa