Digital printing involves the transfer of digital files to a printer to be able to use them directly on packaging materials. This type of packaging is considered cost-effective and provides better quality compared to traditional printing. Digital printing also helps in reducing the negative impact on the environment. Therefore, the growing demand for sustainable packaging coupled with innovative developments in this area are expected to propel the growth of this market. According to an Article released in May 2022, THIMM, a packaging solution provider has collaborated with ClimatePartner to provide CO2e emission offsetting to make packaging more sustainable
The companies focus on detailed labeling, using recycled materials, and a diverse range of colors to enhance their packaging. However, the companies have to implement these methods while complying with regulations related to packaging. Various countries have strict regulations regarding packaging of products, the ink and other materials used in the process.
The Fair Packaging and Labeling Act in the U.S. requires all the consumer commodities to be labeled to disclose the contents and identity of commodity as well as the name and place of the manufacturer. These compliance regulations are required to ensure the safety of use, primarily for food and beverages and reduce negative impact on environment. However, the environmental issues relating to paper manufacturing and fluctuations in the prices of raw materials can hinder market growth.
The onset of the COVID-19 Pandemic had majorly affected manufacturing, tourism, hotel, construction, and all other industries. Due to the supply chain disruptions brought by the pandemic, manufacturing of digital printing packages was halted, leading to slow growth of the market. However, these activities resumed after the post-pandemic, which is expected to revive the demand for digital printing.
The significant players are resorting to strategies such as mergers and acquisitions, strategic partnerships, and new product developments to add innovative products to their portfolio and strengthen their market position. In January 2022, Smurfit Kappa announced the launch of another innovative solution in the form of Twin Grease Guard MB12 in their Better Planet Packaging portfolio.
By Packaging Type
By Printing Technology
By End Use
Food & Beverage
Personal Care & Cosmetics
Middle East & Africa
CCL Industries, Inc.
Creative Labels, Inc
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