The global Digital Rights Management (DRM) market is expected to witness substantial growth over the forecast period on account of the increase in digital broadcasting and content marketing. Government legislations, standards & regulations for governing intellectual property rights coupled with the increasing popularity of over-the-top content (OTT) delivery through unmanaged or open internet network is expected to drive the digital rights management market growth over the forecast period. Digital rights management software is used to limit the use and further distribution of proprietary material through encryption technology and restrictive licensing agreements. The software prevents printing or copying, further limiting the number of devices on which digital media can be installed and thereby restricting the access to varied documents. Digital rights management deals with the digital content by a company to be used, which include sources, coupled with the information on where the digital file originated and also the scope & reach of the associated access rights. Digital rights management policy is also engaged in tracking whether the creative contents are procured or developed in-house and also delineates the authority for repurposing and relicensing across various projects. Various businesses are anticipated to implement bring-your-own-device (BYOD) policies wherein the employees use their own devices for accessing the company information, furthermore, expanding the risk of proprietary document theft to the mobile platforms. The extensive generation of web-based data thus results in the increase of demand for solutions pertaining to reformation of secured data access and its management. Efficient consistency and handling is required for organizational web-contents to be published on the website; as a result, need for access control is also expected to drive the Digital Rights Management (DRM) market.
Increasing array of content available over the internet has also afforded the consumers and businesses more options, which has motivated intellectual property holders and content owners to protect their content. Digital rights management software also mitigates the risk of digital content from being misused or pirated by restraining a user's ability to download, copy, print, or view certain content. Increasing demand along with the growing proliferation of broadband-enabled mobile devices is expected to augment the digital rights management market over the forecast period. The laws mandating the increased security for private information held in digital form is also a factor driving the digital rights management market.
Rise in high-value broadband paid content is expected to help prevent content replication. The transformation of internet from a free, advertising based model into a pay & use model has favorably impacted the digital rights management market. Increase in the number of companies monetizing the content, piracy and unauthorized use of digital information, along with fears over theft are the factors expected to propel digital rights management market growth over the forecast period. Growing need for content consumption transparency as a requirement for safeguarding the revenue streams is also anticipated to fuel the adoption of digital rights management protection strategies.
Key end-use segments include media & entertainment, enterprise DRM, and software DRM. In terms of region, North America holds a major share on account of the increase in movie piracy as a result of the launch of 4G networks with high Internet speeds. Asia Pacific is also expected to be a sizable market owing to the increase in the number of people accessing web content from tablet phones, smartphones & mobile phones, internet live video streaming, mobile TV, increasing popularity of video on demand (VoD), large bandwidth capacity and growing sales of e-books. Video cloud digital rights management is also expected to gain popularity over the forecast period. The rise in cloud computing is expected to create avenues for market growth.
Key digital rights management market players include Apple Inc, DivX LLC, Adobe Systems Incorporated, HP Labs, EMC Corporation, Oracle Corporation Microsoft Corporation, Oracle Corporation, Vobile Inc. and RealNetworks Inc.
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