The advancement of automotive industry and the increasing buyer’s preferences are expected to drive the driver assistance systems market. Increasing concerns for passenger and pedestrian safety are expected to favor market growth over the forecast period. Shrinking parking spaces and government initiatives to avoid road accidents are expected to provide positive avenues to market growth over the next seven years.
Deployment of driver assistance technology in low price cars is further estimated to drive the driver assistance systems market over the foreseeable future. Government programs such as New Car Assessment Program in countries such as China and Europe has been mandating Lane Departure Warning (LDW) and Automatic Emergency Braking (AEB) systems for acceptance of active safety systems, which is estimated to fuel market demand in these regions over the next seven years. Surge in demand by OEMs is estimated to provide positive avenues to the market growth over the next few years. Additionally, factors such as tire pressure monitoring and blind spot detection are expected to fuel market over the next seven years. Increasing number of autonomous cars is expected to provide new opportunities to the market growth. Additionally, increasing need for assistance for elderly drivers is also expected to fuel market growth over the forecast period.
The driver assistance systems market is segmented into Lane Departure Warning System (LDWS), Park Assistance System (PAS), Tire Pressure Monitoring System (TPMS), Blind Spot Detection (BSD), Adaptive Cruise Control (ACC), and Night Vision System (NVS). Additionally, the market is also categorized into drowsiness monitor, adaptive front lighting, head-up display, driver monitoring systems, and forward collision warning. Technologies include image, ultrasonic, LIDAR, IR, and RADAR. Applications include ADAS, safety, infotainment, power train, and body electronics.
Asia Pacific is projected to grow significantly over the next seven years owing to presence of key manufacturers in countries such as Japan, India, and China. Europe and North America are also expected to grow at a significant rate over the forecast period. The key driver assistance systems market players include Continental AG, Autoliv Inc., Robert Bosch GmBH, Denso Corporation, Audi AG, BMW AG, etc. The market participants are focusing on various strategies such as collaboration, merger & acquisition, entering into new market, new product development, and technological advancements for maintaining its foothold in the market. In September 2013, Denso Corporation acquired 50% stake in ADASENS Automotive GmbH, a German manufacturer of driver assistance systems. The company specializes in image recognition system used cameras to spot obstacles around vehicles. Its products include blind-spot monitors, lane-departure warning systems, and parking assist vision systems. Denso Corporation supplies technology and components for powertrain control, thermal, electronic, electric, and safety systems. The company has developed active and passive safety technologies to protect motorists and prevent traffic accidents.
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