Electric Lawn Mower Market (2023 - 2030)

Electric Lawn Mower Market Summary

The global electric lawn mower market size was valued at USD 9.1  billion in 2022 and is projected to grow from USD 10.6 billion in 2026 to USD 13.5 billion by 2030, at a CAGR of 5.4% from 2023 to 2030. Asia Pacific dominated the market, accounting for a revenue share of 35.0% in 2022. Major factors expected to drive the global electric lawn mowers market are increasing consumer participation in gardening activities and a growing preference for eco-friendly products.

Source: Grand View Research, IR Documents, Primary Interviews, Paid Databases

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Key Market Trends & Insights

• Asia Pacific is expected to register the highest CAGR over the forecast period.
• By product type,the walk-behind segment accounted for the largest market share of over 58.0% in 2022
• By cord type, the corded segment accounted for the largest market share exceeding 57% in 2022.

Market Size & Forecast

• 2022 Market Size: USD 9.1 Billion
• 2030 Projected Market Size: USD 13.5 billion
• CAGR (2023-2030): 5.4%
• North America: Largest market in 2022
• Asia Pacific: Fastest growing market

Consumers are increasingly inclined towards do-it-yourself gardening and lawn activities as they are motivated by activities that help them improve mental and physical health. Also, their approach towards adopting products with environmentally friendly attributes is anticipated to increase demand for electric lawnmowers that aid in easy lawn maintenance. According to the National Garden Survey 2018, it is estimated that more than 70% of American households participate in do-it-yourself gardening and lawn activities.

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The growth of the electric lawnmower is attributed to the growing stringent government regulations across the globe pertaining to the environment. Governments across the globe are promoting the adoption of electric lawnmowers due to their environmental attributes. Many countries offer tax benefits, and rebates to encourage consumers and businesses to switch to electric mowers. For instance, in December 2021, in the U.S., The California Air Resources Board (CARB) is a regulatory agency responsible for protecting public health and the environment by implementing and enforcing air quality standards and regulations in California.

CARB has set regulations that require all new lawn mowers sold in California to be zero-emission by 2024. Implementing these regulations is likely to have a ripple effect on California's electric lawnmower demand. As California is known for its proactive environmental policies, other states and countries may follow suit, introducing similar regulations to reduce emissions from lawn equipment. Hence, the increased demand for electric mowers will present an opportunity for manufacturers and companies specializing in electric lawn equipment. They will likely experience a boost in sales and revenue, leading to further investments in research and development, leading to better and more efficient electric mower models.

Electric lawnmowers often come with higher upfront costs in comparison to traditional gas-powered models. This price disparity can deter price-sensitive consumers who might be hesitant to invest in an electric mower despite its potential long-term cost savings. The technology involved in electric mowers, such as the battery system and electric motor, tends to be more advanced and expensive to manufacture than the relatively simpler engines used in gas-powered mowers. In addition, economies of scale might still develop for electric mower production, resulting in higher per-unit costs. As a result, such factors restrain the growth of the electric lawn mower market.

As the market matures in developed countries, a compelling opportunity arises to explore and expand into developing markets. Developing markets often experience economic growth, leading to an increase in disposable incomes among the middle class. As people have more money to spend, they may seek modern and eco-friendly alternatives for household tools, such as electric lawnmowers. Though initially more expensive than traditional petrol-powered mowers, electric mowers can eventually be a cost-effective and sustainable choice due to lower operating costs and maintenance requirements. As a result, such factors provide lucrative opportunities in the growth of the electric lawn mower market.

Product Type Insights

Amongst the product types, the walk-behind segment accounted for the largest market share of over 58.0% in 2022 and is expected to register the highest CAGR over the forecast period. Walk-behind are substantially quieter compared to their gas-powered counterparts. Reducing noise pollution appeals to homeowners in urban areas or noise-sensitive environments, allowing them to maintain their lawns without disturbing neighbors or family members. The ease of maintenance and lower operating costs add to the appeal of walk-behind electric lawnmowers, making them a compelling choice for environmentally conscious and budget-conscious consumers. As a result, this segment is witnessing rapid expansion and is expected to continue growing in the foreseeable future.

Ride-on segment is anticipated to register considerable growth over the forecast period. The increasing awareness and concern for environmental sustainability have led consumers to seek eco-friendly alternatives to traditional gas-powered mowers. Ride-on segment offers a cleaner and quieter solution, reducing residential areas' carbon emissions and noise pollution. Additionally, ride-on segment convenience and ease of use appeal to homeowners and commercial users alike, providing a faster and less labour-intensive mowing experience. As the demand for eco-conscious and efficient lawn care solutions continues to rise, the electric ride-on segment is expected to maintain its momentum and attract further innovations in the market.

Cord Type Insights

Amongst cord types, the corded segment accounted for the largest market share exceeding 57% in 2022. Corded electric mowers are powered through an electrical outlet using an extension cord. This means they are connected to a power source while mowing, limiting their mobility and range. Generally, corded electric mowers are lighter than their cordless counterparts because they don't require heavy batteries. This makes them easier to maneuver and push around the lawn.

The cordless segment is expected to register the highest CAGR over the forecast period. Cordless electric mowers are powered by rechargeable batteries. This makes them portable and allows the individual/consumer to move freely without being restricted by a cord. Additionally, the reduced noise levels of cordless electric mowers provide a quieter and more pleasant mowing experience, appealing to homeowners in noise-sensitive neighborhoods.

End-user Insights

Amongst end-users, the residential sector accounted for the largest market share of nearly 55% in 2022 and is expected to register the highest CAGR over the forecast period. The rising cost of fossil fuels and the volatility of gasoline prices have made electric mowers a cost-effective alternative. Homeowners can save on fuel expenses and maintenance costs, as electric mowers have fewer moving parts and require less maintenance. Additionally, cordless electric mowers' convenience allows unrestricted movement around the yard, further appealing to homeowners seeking practical, hassle-free lawn care solutions.

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The commercial sector is anticipated to grow at a significant CAGR over the forecast period. Expanding green spaces, including golf courses, large parks, and expansive lawns, further bolsters the demand for electric lawnmowers. These larger outdoor spaces often require powerful and efficient equipment to maintain their aesthetic appeal, and electric lawnmowers have proven to be a viable solution that meets both the performance and sustainability criteria. Governments globally encourage the adoption of green roofs through incentives, regulations, and subsidies, and the demand for suitable maintenance equipment for these green spaces is also set to increase. Electric lawnmowers offer an environmentally friendly option for maintaining various outdoor spaces, from private residences to larger public areas. They are preferred due to their lower carbon emissions, reduced noise levels, and absence of harmful exhaust emissions.

Regional Insights

North America dominated the electric lawn mower market with a market share of nearly 35.0% in 2022. There is a growing awareness of environmental concerns and a need to reduce carbon footprints. Electric mowers produce zero emissions at the point of use, making them an eco-friendly alternative to gas-powered counterparts. Advancements in battery technology have significantly improved the runtime and power of electric mowers, eliminating concerns about limited usage time. Additionally, the overall cost of ownership for electric mowers has become more attractive over time due to lower maintenance and fuel costs. With an increasing number of eco-conscious consumers and the convenience of cordless operation, electric lawnmowers are poised to continue their upward trajectory in North America as the preferred choice for lawn care enthusiasts.

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Asia Pacific is expected to register the highest CAGR over the forecast period. There is a growing awareness of the environment and a need to reduce carbon emissions, which has led to an increased demand for eco-friendly alternatives to traditional gasoline-powered mowers. Furthermore, government initiatives promoting sustainable practices and adopting clean energy solutions have contributed to adopting electric lawnmowers in the Asia Pacific region. Incentives, subsidies, and regulations supporting the use of electric equipment have created a favorable market environment for electric lawnmowers. The increasing urbanization and the rising trend of small garden spaces in the region have made electric mowers a preferred choice due to their compact size, low noise levels, and ease of use.

Key Companies & Market Share Insights

Companies in the market are engaging in several growth strategies, including partnerships, mergers & acquisitions, and geographical expansion, to stay afloat in the competitive market scenario. For instance, in February 2023, Deere & Company announced the launch of its first electric lawn mower. The electric mower is equipped with a 3.2 kWh (with a maximum capacity of 3.56 kWh) sealed lithium-ion battery, providing the ability to mow up to two acres on a single charge. Its design includes a 42-inch Accel Deep Deck as well as two adjustable mowers, ensuring that this zero-emission EV matches its gas-powered counterparts' productivity and cut quality while offering additional advantages. The electric transaxle allows for a maximum forward speed of seven mph and features three different modes that can be easily controlled through a large LCD screen. Some of the prominent players in the global electric lawn mower market include:

• AriensCo

• Black+Decker

• Briggs & Stratton

• D&D Motor Systems Inc

• Deere & Company

• Emak S.p.A.

• Honda Motor Co., Ltd.

• Husqvarna Group

• Robert Bosch GmbH

• RYOBI

• STIGA

• The Toro Company

Global Electric Lawn Mower Market Report Segmentation

The report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global electric lawn mower market report based on product type, cord type, end-user, and region:

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• Product Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Ride-On

  • Walk-behind

• Cord Type Outlook (Revenue, USD Million, 2018 - 2030)

  • Corded

  • Cordless

• End-user Outlook (Revenue, USD Million, 2018 - 2030)

  • Residential

  • Commercial

• Region Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East & Africa (MEA)

    • U.A.E.

    • Saudi Arabia

    • South Africa