Europe Skin Care Products Market Size, Share & Trends Analysis Report By Product (Face Creams & Moisturizers, Sunscreen), By Gender (Male, Female), By Distribution Channel, By Country, And Segment Forecasts, 2024 - 2030

Europe Skin Care Products Market Trends

The Europe skin care products market size was estimated at USD 37.85 billion in 2023 and is expected to grow at a compound annual growth rate (CAGR) of 4.3% from 2024 to 2030. Growing concern regarding skin problems is driving the skincare products industry. The growing demand for concern-specific skin care products such as face creams, body lotions, shaving lotions & creams, and face sunscreens is likely to fuel the overall demand. In addition, consumers want products that can perform numerous other functions along with their traditional ones, such as serums that have a moisturizing effect, moisturizers with sun protection, and face & hair care products with essential oils for relaxation. This trend is likely to contribute to the growth of the skincare products market over the forecast period.

Europe Skincare Products market accounted for the share of 26.23% of the global skincare products market in 2023. Rising awareness regarding the various benefits of using skin care products has resulted in a rise in their demand over the last few years. Moreover, an inclination toward natural and organic skin care products is observed, making it a major sector in the cosmetics and wellness industry. Organic products are derived from natural resources and are free from harmful chemicals. Growing awareness regarding the adverse effects of synthetic counterparts has contributed to an increase in the demand for these products.

Growing awareness regarding the harmful effects of synthetic products is expected to drive the demand for natural skincare products in Europe over the forecast period. In addition, the growing need for products with zero side effects and products that are free of parabens as well as other harmful chemicals is expected to have a positive impact on the market. Germany and the U.K. are among the prominent markets for skin care products in Europe. Increasing investments from outside of the European Union are expected to enhance the competitiveness of the Europe skincare products market in the foreseeable future.

Owing to the COVID-19 pandemic, consumers have been mostly staying at home, which has increased the frequency of their skin care routines. This led to an increase in the sales of skincare products in Europe in 2020. According to Forea Survey, in 2020, 96% of consumers invested in skin care rather than cosmetics during the pandemic, and brands witnessed a 10% increase in sales of products such as cleansers and moisturizers.

With a growing focus on advanced skin care treatments, an increasing number of companies have been offering a range of products for skin care at home. For instance, Aurelia Skincare Ltd.’s Repair & Brighten Hand Cream boasts an award-winning formula that hydrates and nourishes hands and nails. It contains sea daffodil, red algae extract, Cassia senna, lavender, omega-rich Baobab, and Kigelia Africana. It also lightens dark spots and tightens the skin. Such offerings prompt consumers to buy skin care products

Market Concentration & Characteristics

The Europe Skincare market is characterized by a high degree of innovation, with businesses continuously focusing on differentiating themselves through unique experiences and offerings Continuous R&D activities to develop effective skin products based on all skin types. Furthermore, players in the market have been looking to incorporate DIY facial kits and grooming kits for women and men. In addition, subscription boxes offered by various brands and key players are expected to gain traction among millennial in the near future. Growing number of social media influence and unique marketing skills by players are expected to boost market growth. Personalization in skin care products backed by technological innovation is another driving go-to-market strategy. The skin care products market is already witnessing the use of augmented reality (AR) and virtual reality (VR) tools as a mode of personalized skin care

The industry is also characterized by a moderate level of merger and acquisition (M&A) activity by the leading players. Concerning competitive strategies, product differentiation and cost leadership strategies are likely to be deployed by prospective manufacturers in the skincare products market. Prominent players have been using product differentiation as a strategy over the last two decades and have been witnessing considerable success with it.

End-user concentration is a significant factor in the Europe Skincare products market. The rising desire among men and women to retain a youthful appearance and obtain healthy skin is the key factor driving the global skin care products market. Consumer preference for high-quality products has led to an increase in their willingness to spend a higher amount on skin care products. Hence, high-priced personal care and beauty products, including dermocosmetic skin care products, are gaining traction in the market. These products contain biologically active ingredients such as retinoids, plant stem cells, and vitamins, which claim to have a physiological effect on the skin and offer both medicinal and cosmetic benefits to the skin.

Gender Insights

The female segment held the revenue share of 57.52% in 2023 owing to increasing female working population has given rise to stress levels. Furthermore, the importance of self-care in recent years has encouraged women to proactively create relaxing self-care experiences through complex skin care routines at home. This trend is driving the demand for skin care products with active ingredients that have healing & nourishing properties, including creams & lotions, repair creams, peels, masks, serums, powders, and scrubs.

The male segment is projected to grow at a CAGR of 4.7% from 2024 to 2030. Males' growing awareness of personal hygiene and regular grooming, as well as increased product launches, celebrity endorsements, and rising disposable income, is the major factor driving the expansion of the men's skin care market. Men’s skin care brands operating in Europe are expected to develop products with natural/herbal ingredients over the forecast period. Numerous European men’s skin care brands offer plant-based products with innovative packaging designs to resonate with consumer behavior trends. For instance, The Grey, a Netherlands-based men’s skin care brand, offers products that feature botanical ingredients. The brand uses minimalistic clinical white packaging with black text to market its products. These factors are expected to boost segment’s growth.

Product Insights

The face creams and moisturizers segment held the revenue share of 41.79% in 2023. The segment is gaining increasing popularity in the region, as people are becoming more conscious of their physical appearance along with being more concerned about skin disorders and malignancies of the skin. Face creams and moisturizers are among the most used items as these are frequently applied. Apart from benefits such as instant hydration, reduced breakouts, and refreshed skin, moisturizers are an easy-to-use, hassle-free, and quick solution for combating dry skin.

The shaving lotions and creams segment is projected to register the fastest CAGR of 5.0% from 2024 to 2030. Shaving creams come under the category of personal care products; they are used for shaving body hair. These creams provide lubrication, as the main purpose of shaving creams is to soften the hair for an easy shave. Generally available in tubes, consumers apply shaving creams on the skin with the help of a shaving brush. Shaving creams have gained immense popularity in this region, as they are a vital product for men’s grooming.

Distribution Channel Insights

The sales of skin care products through supermarkets and hypermarkets accounted for the revenue share of 44.20% in 2023.Hypermarkets and supermarkets sell a variety of cosmetic and beauty care products for both men and women. Owing to the increasing demand for cosmetic products and rising shelf space, many of these stores have trained professionals in the cosmetics and beauty aisles to provide customers expert guidance and recommendations. High demand for shopping from supermarkets and hypermarket is anticipated to drive segment growth over the forecast period.

Demand from online retailers is set to expand at a CAGR of about of 5.0% from 2023 to 2030.The online distribution channel has significantly changed the shopping habits of people as it offers benefits such as doorstep delivery, easy payment methods, heavy discounts, and the availability of a wide range of products on a single platform. Key players in the market are increasingly launching e-commerce websites in large lucrative markets owing to the rising internet penetration and increasing propensity of mobile shopping among consumers.

Country Insights

The increasing willingness to pay premium prices for high-end products and the rising need for personal care & hygiene products are expected to fuel the market growth in the region. The demand for skin care products is attributed to the increasing aging population and growing awareness of skin care benefits among population.

UK Skincare Products Market Trends

Skin care products market in UK is expected grow at a CAGR of 4.4% from 2024 to 2030. This is mainly attributed to the presence of regional skin care brands and companies in the UK offering a wide range of skin care and skin repair products that promote healthy skin is likely to bode well for the market growth. The increasing use of customized and personalized skin care routines among consumers in the U.K. is favoring the skin care products market in the country. For instance, in May 2020, U.K.’s top beauty and skin care brand Boots No7 launched personalized virtual beauty services. The virtual service includes personalized sessions with No7 virtual consultants, in which, consultants share expert skin care and makeup advice, provide recommendations & application tips, and guide consumers through the telephone or video service.

Germany Skincare Products Market Trends

Skin care products market in Germany accounted for 19.80% of the European market revenue in 2023. Dominance of this country in Europe is mainly attributed to the technological advancements in the skin care market coupled with the development and introduction of innovative products, are expected to have a positive impact on the market over the forecast period. Furthermore, observing a growing demand for skin care products in Germany, numerous companies have stepped up their efforts by launching new customized products for individual’s skin.

Key Europe Skin Care Products Company Insights

Some of the key players operating in the market include L’Oréal S.A., Beiersdorf AG, and Unilever

• L’Oréal S.A has a vast brand portfolio that is segmented on the basis of divisions such as Consumer Products, L'Oréal Luxe, Professional Products, and Active Cosmetics. The Consumer Products division includes brands such as L'Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup, Stylenanda, Essie, Dark & Lovely, Magic Mask, and Niely.

• Beiersdorf AG is a manufacturer, retailer, distributor, and seller of personal care products and pressure-sensitive adhesives. The parent company of Beiersdorf AG is Maxingvest AG, which owns 50.49% shares in the company.

Avon Products, Inc., Beiersdorf AG., and GSK plc. are some of the other participants in the Europe Skincare products market,

• Avon Products, Inc is a multinational company that manufactures, retails, sells, and markets cosmetics, skin care, fragrance, and personal care products under a vast brand portfolio.
• GSK plc. is a British pharmaceutical company was established in 2000. The company has multiple offices across the world.

Recent Developments:

• In August, 2023, L’Oréal S.A. announced a complete acquisition of distinctive luxury beauty brand, Aesop. This acquisition will help the companies’ to grow and expand their product line. 

• In December, 2023, Unilever announced an agreement to acquire the premium biotech haircare brand K18. This

Europe Skin Care Products Market Report Scope

Europe Skin Care Products Market Report Segmentation

This report forecasts revenue growth at regional, and country levels and provides an analysis on the latest trends in each of the sub-segment from 2018 to 2030. For this study, Grand View Research has segmented the global Europe skin care products market report based on gender, product, distribution channel, and country.

• Gender Outlook (Revenue, USD Billion, 2018 - 2030)

  • Male

  • Female

• Product Outlook (Revenue, USD Billion, 2018 - 2030)

  • Face Creams & Moisturizers

  • Cleansers & Face Wash

  • Sunscreen

  • Body Creams & Moisturizers

  • Shaving Lotions & Creams

  • Others

• Distribution Channel Outlook (Revenue, USD Billion, 2018 - 2030)

  • Supermarkets & Hypermarkets

  • Convenience Stores

  • Pharmacy & Drugstore

  • Online

  • Others

• Country Outlook (Revenue, USD Billion, 2018 - 2030)

  • Europe

    • Germany

    • UK

    • France

    • Spain

    • Italy