GVR Report cover Foot Care Products Market Size, Share & Trends Report

Foot Care Products Market Size, Share & Trends Analysis Report By Product (Foot Creams And Lotions, Foot Masks And Peels), By Distribution Channel (Supermarkets & Hypermarkets, Pharmacies & Drugstores), By Application, By Region, And Segment Forecasts, 2023 - 2030

  • Report ID: GVR-4-68040-148-3
  • Number of Pages: 85
  • Format: Electronic (PDF)

Foot Care Products Market Size & Trends

The global foot care products market size was estimated at USD 12.67 billion in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 4.6% from 2023 to 2030. The increasing demand for footcare products is closely linked to the surge in participation in sports and fitness activities. As more people engage in physical exercises, sports, and active lifestyles, there is an increase in wear and tear on their feet. This rising physical activity can lead to various foot-related issues, including strains, blisters, calluses, and even fungal infections.The popularity and participation in sports and fitness activities have significantly increased over the past few decades. According to the data published by the European Commission in September 2022, approximately 38% of Europeans exercise or play some sport at least once a week or more.

U.S. Foot Care Products market size and growth rate, 2023 - 2030

Advancements in technology are shaping consumer preferences. Smart shoe insoles equipped with sensors to track gait, provide real-time feedback, and monitor foot health have gained traction among fitness enthusiasts and athletes. These tech-enabled insoles offer data-driven insights that enable users to make informed decisions about their foot health and performance.

In January 2023, Continental launched a new smart training tool for golf called BAL.ON Smart Kit. The kit consists of two smart insoles that measure the pressure distribution of the golfer's feet during the swing. The data is then sent to a smartphone app, where it can be analyzed to identify areas for improvement.

Individuals with medical conditions impacting their lower limbs, such as diabetes, ulcers, and arthritis, constitute the primary consumer base for specialized footcare products. These products incorporate anti-inflammatory and antiseptic components designed to address common foot issues, including cracked heels, fungal infections, and athlete's foot. According to data published by the International Diabetes Federation in 2021, an estimated 537 million adults between the ages of 20 and 79 have diabetes. This number is estimated to reach 643 million by 2030 and 783 million by 2045. Footcare ointments formulated for diabetic foot care are specially designed to provide moisture, prevent dryness and cracking, and promote wound healing.

With the growing awareness regarding the importance of foot health, consumers are becoming more proactive in seeking solutions to address foot-related issues. This presents an opportunity for footcare products manufacturers to position their products as useful components. Educational marketing campaigns and partnerships with healthcare professionals can further increase awareness and drive the demand for footcare products.

Distribution Channel Insights

Based on distribution channel, the supermarkets & hypermarkets segment dominated the market with a revenue share of about 38% in 2022. Prominent companies such as Estée Lauder; Sephora; and Shiseido expanding their retail presence is expected to be a significant aid for market growth in the near future. Moreover, in September 2020, a collaboration occurred between Supersports (Central Retail Group), a renowned global sports retail chain, and Ortho Movement, a division of The Active Brands Group Scandinavia distribution company. The partnership commenced in 2019, with Ortho Movement introducing its line of activity insoles in 90 Supersports stores throughout Thailand.

Global Foot Care Products market share and size, 2022

The online channel segment is set to expand at a CAGR of about 5.4% over the forecast period. E-commerce channels provide customers with numerous advantages such as a personalized shopping experience, a diverse range of products, convenience, and others resulting in its increasing adoption. Consumers’ preferences are also changing toward online channels for purchasing footwear, apparel, and accessories. According to the State of Apparel & Footwear Shopping in 2022 survey, based on the responses of 11,862 clothing, beauty, and footwear shoppers across the U.S., 89% of the respondents spent more than USD 101 on footwear and apparel, with 74% spending on online footwear purchase.

Regional Insights

North America foot care products dominated the global industry with a revenue share of about 33% in 2022. Canadians are becoming more health-conscious and aware of the importance of foot health. This heightened awareness has driven the demand for footcare products to improve comfort and provide better foot support. Canada has a growing aging population, and as people age, they are more likely to experience foot problems and discomfort. This trend has resulted in a higher demand for foot creams & lotions, ointment, moisturizing socks, insoles, and many other foot care products among seniors seeking relief from foot-related issues.

Foot Care Products Market Trends, by Region, 2023 - 2030

The Asia Pacific footcare products industry is set to rise at a rate of about 6.2% over the forecast period. According to the World Health Organization, China's aging population is experiencing one of the most rapid growth rates globally. As of 2019, there were 254 million individuals aged 60 and above, and 176 million of them were aged 65 and above. It is estimated that by 2040, approximately 402 million people, accounting for 28% of the total population, will be over 60. The elderly population is more prone to diseases such as diabetes, joint and back pain, and foot disorders, among other conditions.

Product Insights

Based on product, the footwear segment accounted for a maximum revenue share of about 58% in 2022. This segment includes products such as inserts & insoles, moisturizing socks, toe separators, and many more footwear products. The rising prevalence of foot ailments such as plantar fasciitis and other conditions has created a higher demand for effective and supportive shoe insoles. Gel materials, with their ability to conform to the unique shape of an individual's foot, offer enhanced support and relief for these foot problems, further contributing to their popularity in the market.

According to StepComfortably, orthopedic gel insoles are a great way to improve consumers’ foot health and comfort. They provide enhanced comfort and support, help absorb sweat and moisture, and are durable and long-lasting. Orthopedic gel insoles can help ease foot pain and discomfort caused by conditions such as plantar fasciitis, flat feet, and heel spurs. They are also a good choice for people who spend a lot of time on their feet, such as athletes, nurses, and teachers.

The foot creams and lotions segment is anticipated to register a CAGR of 5.4% over the forecast period. Foot creams are formulated to offer relief and rejuvenation to fatigued feet, protecting them from the discomfort caused by factors like walking on hard surfaces and dealing with issues such as cracked skin. In addition, products of brands such as The Moms Co. offer toxin-free foot cream that is enriched with the benefits of shea butter and peppermint essential oil. The all-natural cooling foot cream serves as an excellent choice for individuals seeking relief from concerns such as cracked heels, swollen feet, and overall foot and ankle fatigue.

Application Insights

Based on application, the medical treatment segment dominated the market with a revenue share of about 52% in 2022. The aging population is a significant driver of the orthotic shoe insoles market. As people age, they may experience foot conditions caused by wear and tear or chronic conditions like arthritis. Orthotic insoles help provide support and relief for elderly individuals, allowing them to maintain an active lifestyle and reduce discomfort.

Footcare products for athletic use are expected to witness strong demand for footcare products and are expected to grow with a CAGR of 5.3% over the forecast period. There is a growing awareness and emphasis on health and wellness, with an increasing number of individuals engaging in sports and fitness activities. As people become more health conscious, they seek products that can enhance their athletic performance, reduce the risk of injuries, and provide comfort during physical activities.

Key Companies & Market Share Insights

The industry is characterized by the presence of several established players and new entrants. Players in the market are diversifying and expanding their operations, adopting product launches, and other strategies to maintain market share.

  • In March 2023, Enertor Medical partnered with RSscan Lab to develop a practical Foot Scanning system for clinics. This innovative system is designed to offer a range of benefits for healthcare professionals and patients. The data collected by the foot scanning system can provide valuable insights into a patient's gait pattern.

  • In June 2023, ZenToes, an FDA-registered foot care brand endorsed by podiatrists, launched a comprehensive range of products to address common foot conditions. These solutions are now accessible in over 900 Target stores and online at Target.com, aiming to increase comfort and alleviate discomfort associated with bunions, hammer toes, plantar fasciitis, and other prevalent foot issues.

Key Foot Care Products Companies:

  • Scholl’s Wellness Co.
  • Johnson & Johnson
  • Natura & Co
  • The Clorox Company
  • GlobalBees Brands Pvt. Ltd.
  • Revlon Inc.
  • Sanofi Consumer Healthcare
  • O’Keeffe’s Company
  • L'Oréal S.A.
  • Baby Foot

Foot Care Products Market Report Scope

Report Attribute


Market size value in 2023

USD 13.19 billion

Revenue forecast in 2030

USD 18.20 billion

Growth rate

CAGR of 4.6% from 2023 to 2030

Base year for estimation


Historical data

2017 - 2021

Forecast period

2023 - 2030

Quantitative units

Revenue in USD million/billion and CAGR from 2023 to 2030

Report coverage

Revenue forecast, company ranking, competitive landscape, growth factors, and trends

Segments covered

Product, distribution channel, application, region

Regional scope

North America; Europe; Asia Pacific; Central & South America; Middle East & Africa

Country scope

U.S.; Canada; Mexico; Germany; UK; France; Italy; Spain; China; Japan; India; Australia & New Zealand; South Korea; Brazil; South Africa

Key companies profiled

Scholl’s Wellness Co.; Johnson & Johnson; Natura & Co; The Clorox Company; GlobalBees Brands Pvt. Ltd.; Revlon Inc.; Sanofi Consumer Healthcare; O’Keeffe’s Company; L'Oréal S.A.; Baby Foot

Customization scope

Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.

Pricing and purchase options

Avail customized purchase options to meet your exact research needs. Explore purchase options


Global Foot Care Products Market Segmentation

This report forecasts revenue growth at global, regional & country levels and provides an analysis of the latest trends and opportunities in each of the sub-segments from 2017 to 2030. For this study, Grand View Research has segmented the global foot care products market report based on product, distribution channel, application, and region:

Global Foot Care Products Market Report Segmentation

  • Product Outlook (Revenue, USD Million, 2017 - 2030)

    • Foot Creams and Lotions

    • Foot Masks and Peels

    • Foot Scrubs and Exfoliants

    • Foot Repair Ointments

    • Footwear

      • Inserts and Insoles

      • Moisturizing Socks

      • Others (Toe Protectors and Separators, etc.)

    • Other Footcare Products (Massage Oils, etc.)

  • Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)
    • Supermarkets & Hypermarkets

    • Pharmacies & Drugstores

    • E-commerce/Online

    • Others

  • Application Outlook (Revenue, USD Million, 2017 - 2030)

    • Medical Treatment

    • Athletic/Sports Footcare

    • Personal Use

  • Regional Outlook (Revenue, USD Million, 2017 - 2030)

    • North America

      • U.S.

      • Canada

      • Mexico

    • Europe

      • Germany

      • UK

      • France

      • Spain

      • Italy

    • Asia Pacific

      • China

      • India

      • Japan

      • Australia & New Zealand

      • South Korea

    • Central & South America

      • Brazil

    • Middle East & Africa

      • South Africa

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