Greece Nutraceuticals Market Summary
The Greece nutraceuticals market size was estimated at USD 1.58 billion in 2024 and is projected to reach USD 3.43 billion by 2033, growing at a CAGR of 9.0% from 2025 to 2033. This growth is driven by the rising use of functional beverages among sports professionals and health-conscious consumers.
Key Market Trends & Insights
- By product, the functional food segment held the highest market share of 46.1% in 2024.
- Based on application, the weight management & satiety segment held the highest market share in 2024.
- By distribution channel, the offline segment held the highest market share in 2024.
Market Size & Forecast
- 2024 Market Size: USD 1.58 Billion
- 2033 Projected Market Size: USD 3.43 Billion
- CAGR (2025-2033): 9.0%
In addition, younger urban consumers are turning to supplements such as immunity boosters and multivitamins to support their daily wellness needs. Nutraceuticals help manage health conditions such as heart disease, digestive issues, and diabetes, further contributing to market growth. Growing interest in natural products and preventive care shapes consumer preferences nationwide. Greece has witnessed a notable shift in consumer habits related to health and nutrition. The country has a growing urban population with increasing awareness of wellness-focused products. The government actively supports the development of the Greece nutraceuticals industry through strategic investments and research-focused initiatives. For example, in June 2024, the government allocated USD 349.8 million under the “Research - Innovate 2021-2027” program to support research and development projects across key sectors, including life sciences, health, and pharmaceuticals, in Greece.
Innovation driven by research partnerships and novel ingredient development continues to support the expansion of the nutraceutical sector. Scientific advancements help improve product quality and enable companies to address specific health needs through evidence-based solutions.Greece’s nutraceuticals sector aligns with the European Union’s ongoing initiative to strengthen food safety and consumer trust through the European Food Safety Authority (EFSA). By providing scientific evaluations on health claims, novel ingredients, and nutrition standards, EFSA helps shape national policies and ensures that functional foods and dietary supplements in Greece meet strict EU requirements for safety, labeling, and efficacy.
Consumer Insights
Consumer behavior in Greece is shaped by diverse local preferences, strong brand loyalty, broad product availability, and a growing focus on natural and plant-based health solutions. The country maintains an active fitness culture, with many individuals involved in recreational activities such as hiking, swimming, and cycling. Greater awareness of preventive care and the pursuit of overall wellness have led to higher demand for supplements that support digestion, immunity, and energy. The aging population increases demand for nutraceuticals that address bone health, cardiovascular function, and cognitive support, further influencing consumer choices in Greece.
Consumer Demographics
Urban consumers in Greece focus on personal health routines and seek products that align with their needs and lifestyles. This shift has encouraged a rise in digital engagement, especially among younger buyers prioritizing convenience and access to reliable product information. An increase in supplement use among adults further supports the Greece nutraceuticals industry.
Product Insights
The functional food segment accounted for the largest revenue share of 46.1% in 2024. This growth is primarily driven by increasing consumer demand for food products that offerhealth benefits beyond basic nutrition,along with rising awareness of diet in preventing digestive disorders and lifestyle-related illnesses. Advances in diagnostic technologies have made identifying health issues such as nutrient deficiencies easier, which fuels the demand for functional foods. Incorporating functional ingredients into widely consumed processed products, including cereals, baked goods, and snacks, further supports the nutraceuticals market. In addition, strong European manufacturing networks and regional innovation hubs continue to support product availability and market penetration in Greece.
The dietary supplements segment is expected to grow at the fastest CAGR of 10.9% from 2025 to 2033. Consumers seek nutritional supplements to address health concerns such as immune function, bone strength, and digestive health. Multivitamins, collagen, omega fatty acids, and probiotics are available in tablet, powder, and soft gel forms. These forms allow flexibility and suit a range of wellness goals. Companies continue to expand their product lines to meet growing consumer needs.
Application Insights
The weight management & satiety segment held the largest revenue share in 2024. High sugar intake, frequent consumption of processed foods, reduced physical activity, and exposure to urban stress and pollution have increased the demand for nutraceuticals that support appetite regulation and metabolic balance. Consumers seek solutions that help maintain weight while addressing broader wellness goals. Rising awareness about preventive health and increased usage of such products continue to support the nutraceuticals market in the country.
The men’s health segment is expected to grow at the fastest CAGR from 2025 to 2033, supported by rising awareness around men’s physical and mental well-being in Greece. Consumer interest in nutritional supplements that aid reproductive health, boost energy, and help manage stress is increasing. Sedentary lifestyles, unbalanced diets, and increased mental health challenges have driven the demand for targeted health solutions. In addition, the higher prevalence of cardiovascular conditions and hormone-related concerns among men has led to greater use of preventive and supportive health products.
Distribution Channel Insights
The offline distribution segment dominated the market in 2024. Manufacturers depend on established offline channels to improve market reach and strengthen brand recognition. Pharmacies serve as a primary outlet, offering expert advice and trusted health products for specific concerns. Supermarkets and hypermarkets support high-volume sales through broad assortments and convenient access. Moreover, nutritionists and wellness advisors influence product use through personalized recommendations.
The online segment is expected to grow at the fastest CAGR over the forecast period. A shift in purchasing habits, particularly among tech-savvy and health-conscious younger consumers, is increasing demand for dietary supplements, immunity boosters, and functional snacks via online platforms. Local e-commerce sites such as Skroutz, Pharm24, and ePharmacy.gr have expanded their nutraceutical listings, offering improved accessibility and same-day delivery options. The increasing presence of nutraceutical brands on digital platforms, combined with enhanced logistics and personalized shopping experiences, continues to support the strong growth outlook for the online distribution channel in Greece.
Key Greece Nutraceuticals Company Insights
Some key players in the Greece nutraceuticals industry include Amway Europe, Orthomol, Danone, Nestle Hellas S.A., General Mills Inc., and others. These companies focus on product innovation, portfolio expansion, and strategic distribution partnerships to meet evolving consumer needs.
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Orthomol offers an extensive portfolio of nutraceuticals and dietary supplements in Greece, covering a wide range of health categories such as brain and energy metabolism, children’s health, gut health, eye health, cardiovascular and immune support, men’s and women’s health, vegan nutrition, sleep support, and sports performance.
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Amway Europe operates in Greece through its direct-selling model, offering a broad selection of nutrition, beauty, home, and personal care products. Its nutrition segment includes foundational and targeted food supplements, personalized wellness solutions, and sports nutrition products under the Nutrilite brand, catering to diverse consumer needs nationwide.
Key Greece Nutraceuticals Companies:
- Amway Europe
- Orthomol
- Danone
- Yakult Europe B.V.
- General Mills Inc.
- Herbalife International Greece S.A.
Greece Nutraceuticals Market Report Scope
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Report Attribute
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Details
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Market size value in 2025
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USD 1.73 billion
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Revenue forecast in 2033
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USD 3.43 billion
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Growth rate
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CAGR of 9.0% from 2025 to 2033
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Actuals
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2021 - 2024
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Forecast period
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2025 - 2033
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Quantitative units
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Revenue in USD million/billion and CAGR from 2025 to 2033
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Report coverage
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Revenue forecast, company ranking, competitive landscape, growth factors, trends
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Segments covered
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Product, application, distribution channel
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Key companies profiled
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Amway Europe; Orthomol; Danone; Yakult Europe B.V.; General Mills Inc.; Herbalife International Greece S.A.
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Customization scope
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Free report customization (equivalent up to 8 analysts working days) with purchase. Addition or alteration to country, regional & segment scope.
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Pricing and purchase options
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Avail customized purchase options to meet your exact research needs. Explore purchase options
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Greece Nutraceuticals Market Report Segmentation
This report forecasts revenue growth at the country level and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, Grand View Research has segmented the Greece nutraceuticals market report based on product, application, and distribution channel:
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Product Outlook (Revenue, USD Million, 2021 - 2033)
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Dietary Supplements
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Tablets
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Capsules
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Soft Gels
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Powders
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Gummies
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Liquid
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Others
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Functional Food
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Functional Beverages
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Energy drink
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Sports drink
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Others (Functional dairy based beverages, kombucha, kefir, probiotic drinks, and functional water)
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Infant Formula
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Application Outlook (Revenue, USD Million, 2021 - 2033)
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