Hair Botox Market Size, Share & Trends Analysis Report By Application (Frizzy Hair, Dull & Dry Hair, Hair Straightening, Others), By End-use (Traditional Spa, At-home), By Region, And Segment Forecasts, 2023 - 2030

Hair Botox Market Size & Trends

The global hair botox market size was estimated at USD 314.2 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of 8.0% from 2023 to 2030. The growing demand for hair treatment and therapies among women and the rising geriatric population are factors expected to boost the demand for hair botox treatment procedures. Moreover, hair problems are growing globally due to the rising use of colorants, dyes, and chemical products, including shampoos, conditioners, and other products. This has increased the prevalence of issues such as dry and dull hair, frizzy hair, breakage & thinning, scalp damage, lack of hair growth, and many others. These factors are expected to boost the demand for hair treatments and therapies, including hair botox.

Hair Botox is a conditioning treatment for hair that covers hair fibers with keratin as a filler agent. The treatment aids in making the hair appear more lustrous and fuller by filling the broken areas or thin areas of the hair strand. The procedure is chemical-free and saturates the hair with natural ingredients, including natural oils, amino acids, and many other scientifically evident compounds that aid in hair repair.

The growing awareness regarding risks and health hazards associated with keratin treatment is expected to shift patients towards hair botox treatment. Formaldehyde is released during the keratin treatment from the keratin solution, which is carcinogenic. Many government authorities have released precautionary warnings to state the risk of formaldehyde release during the heating of the keratin solution.

For instance, in March 2021, the U.S. FDA  released a warning regarding the dangers associated while heating keratin solution during hair treatments in salons. The FDA stated that if not properly ventilated, the client and salon professional both are at risk of inhaling formaldehyde during the treatment. Such risks involved with keratin treatment are expected to propel the demand for hair botox.

The growing consumer preference for chemical-free, natural ingredients has compelled companies to launch such products. Social media and personal care, cosmetic and beauty influencers play a major role in shaping consumer purchasing behavior. Consumers make decisions based on the opinions of influencers regarding procedures. Furthermore, the shift from a glamorous look to a healthy look is impacting the market. Changing perceptions of natural ingredients are challenging major players to diversify their services to include authenticated and innovative offerings backed by scientific evidence.

The market growth was pushed back by the negative effects of the COVID-19 pandemic, which had adverse short- and medium-term impacts. Public health restrictions forced traditional spas/salons to close their operations, and customers became more reticent to visit salons for hair treatment procedures as they were costly, and consumers were reporting severe economic impacts of the pandemic. The market is expected to reach pre-pandemic levels owing to the lipstick effect, which is the idea to spend small expenditures on aesthetics even in tough times.

Application Insights

Based on application, the frizzy hair segment held the largest market share of 44.72% in 2022 and is projected to witness significant growth over the forecast period. This can be attributed to growing hair problems, including frizz, majorly due to the negative effects of pollution and chemicals used in hair cosmetic products. The excessive use of chemical cosmetics and excessive brushing and combing could lead to a frizz explosion, which is expected to boost the demand for the appropriate treatment.

However, the dull & dry hair segment is expected to grow at the fastest rate of 9.5% over the forecast period. The high growth rate of the segment can be attributed to the frequent and heavy styling and use of harsh chemicals and surfactants that cause dullness and dehydration of the hair and hampers the appearance. Hence, due to the growing prevalence of dull & dry hair cases, customers are shifting towards effective treatment methods, including hair Botox.

End-use Insights

Based on end-use, the traditional spa segment held the dominant market share of 77.27% in 2022 and is expected to witness the fastest growth through 2030. The high market share could be due to the comparatively lower cost of treatment at these spas and the availability of skilled professionals to oversee the entire procedure. The Hair Botox procedure is tedious and requires multiple steps to perform accurately; otherwise, it could lead to permanent hair damage. Hence, these procedures are preferred at traditional spas, which is expected to contribute to the growth of the segment.

The at-home segment is also expected to witness significant growth over the forecast period. The growing availability of at-home Hair Botox kits and their rising adoption during the pandemic have boosted the demand for Hair Botox treatment at home. Consumers are shifting towards easy and quick hair care solutions to address personalized needs, which is expected to drive market growth. Moreover, the growth of e-commerce has accelerated the adoption of at-home hair botox kits owing to the availability of various choices, convenience, and lower prices of products.

Regional Insights

North America held the largest market share of 38.24% in 2022 and is anticipated to maintain its dominance over the forecast period. This can be attributed to the growing incidences of hair problems in the region and the rising preference for this treatment. As per a survey of 2,000 Americans conducted by OnePoll in association with Hairmax and published in February 2020, on average, an American individual faces 96 bad hair days a year, with around 46% of the individuals suffering from hair fall while washing or brushing, 35% with frizzy hairs, and 33% with greasy or oily hairs.

Asia Pacific is estimated to be the fastest-growing region over the forecast period. The regional market growth can be attributed to the growing awareness regarding hair care and rising hair concerns due to pollution. As per a hair assessment report of around 80,000 hair profiles by Freewill published in July 2020, around 60% of Indian women have dry and oily hair roots, and around 25% of the women face frizzy hair as a major problem. Moreover, around 38.4% of women were willing to choose anti-frizz treatment.

Key Companies & Market Share Insights

The market for hair Botox is highly fragmented and unregulated, and many small and medium-sized spas offer this treatment. Companies are adopting several strategies to stay competitive in the market, including offering personalized treatment for diverse hair types. For instance, Nara Hair Co. offers express Hair Botox treatment along with conventional Hair Botox treatment. This service is offered to patients who have accidentally used sulfate-based shampoos, swam in chlorine bleach, or need a boost in their treatment. Some of the key players in the global hair botox market include:

• Elements Salon

• Bennetts Hair, Beauty & Tanning

• Nara Hair Co

• Bonne Vie Salon

• Kaya Skin Clinic

• The Leading Salons of the World

• The Hair Alchemist

• Schweiger Dermatology Group

Hair Botox Market Report Scope

Global Hair Botox Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For the purpose of this study, Grand View Research has segmented the global hair botox market report based on application, end-use, and region:

• Application Outlook (Revenue, USD Million, 2018 - 2030)

  • Frizzy Hair

  • Dull & Dry Hair

  • Hair Straightening

  • Others

• End-use Outlook (Revenue, USD Million, 2018 - 2030)

  • Traditional Spa

  • At-home

• Regional Outlook (Revenue, USD Million, 2018 - 2030)

  • North America

    • U.S.

    • Canada

  • Europe

    • Germany

    • UK

    • France

    • Italy

    • Spain

    • Denmark

    • Sweden

    • Norway

  • Asia Pacific

    • Japan

    • China

    • India

    • Australia

    • Thailand

    • South Korea

  • Latin America

    • Brazil

    • Mexico

    • Argentina

  • Middle East And Africa (MEA)

    • South Africa

    • Saudi Arabia

    • UAE

    • Kuwait