Honey Powder Market Size, Share & Trends Analysis Report by Product (Polarized, Non-polarized), By Distribution Channel (Online, Offline), By Region, and Segment Forecasts, 2019 - 2025

Industry Insights

The global honey powder market size was valued at USD 1.18 billion in 2018 and is expected to expand at a CAGR of 4.1% during the forecast period. Honey powder is a natural sweetener that helps increase the shelf life of bakery products including bread, pastry, and muffins. Increasing use of the product as a natural sweetener and shifting consumer inclination towards organic and natural products is expected to further drive the demand.

Crystalline honey is an alternative to liquid honey as the powder is easy to handle and has improved storage stability. The powder is blended with maltodextrin as a carrier to make it free-flowing. Moreover, crystal honey does not contain any artificial food colors, anti-sticking agents, and other added ingredients. It is a pure and free-flowing powder with a fine crystal structure of light yellow to pale brown color.

Crystalline honey is used as an aromatic or natural sweetener in the food and beauty industry. Crystal honey is increasingly used in baked products as it helps improve texture and cohesiveness. It also improves crunchiness and mouthfeel in snacks and confectionery products. The powder is highly soluble in cold water, hence can be integrated into various beverages, juice, aromatic concentrates, and energy drinks that require a natural sweetener.

Products prepared with crystal honey are more stable and homogenous as free-flowing honey powder shows a low tendency to clumping. Furthermore, the product is also suitable for dry spice mixes, sauces, condiments, and dressings. Crystalline honey is suitable for the consumers who want to use honey as a natural sweetener, however, they have to be very careful about the humidity level of their preparations as it is hygroscopic.

Honey powder helps maintain moisture and improve stability in creams and cakes. This is expected to increase product demand. Moreover, it is a low-calorie food ingredient, which is expected to gain the attention of health-conscious consumers. Honey powder also has various applications in beauty products. Honey in its raw form serves as an excellent face mask. It helps in making the skin soft, smooth, and glowing. Since the powder retains the characteristics of raw honey, it is used in the formulation of various skin and bath products.

Application Insights

Bakery products accounted for the largest market share of approximately 46.2% in 2018. The honey powder is increasingly being used for manufacturing various bakery products, as it increases shelf life and stability required in bakery products. According to a study published in Food Research International, it was observed that the use of the product increases stability and moisture retention capacity of bread crumbs. This slowed the staling of bread crumbs and increased its shelf life. The honey powder has a significant effect on yeast activity during fermentation, which makes the bread loaves fluffy and soft.

Beauty products are expected to witness an accelerated CAGR of 5.0% from 2019 to 2025. The product has antiseptic, antioxidant, and anti-inflammatory characteristics. Cosmetic manufacturers are leveraging these characteristics in their product offerings to make natural cosmetics. Moreover, honey has humectant properties that allow it to attract moisture from hair. Coupled with antibacterial and softening properties, this makes it suitable for hair care products as well. Manufacturers are investing heavily in R&D to find the untapped potential of the product. This is expected to increase demand from the application segments and fuel the market growth.

Regional Insights

In terms of revenue, North America accounted for the largest market share of more than 56% in 2018. Increasing awareness regarding the low-calorie property of honey is shifting the consumer preference from conventional counterparts like sugar and other sweeteners. It can be used as a substitute for white sugar as it is a natural sweetener and is inexpensive. Moreover, honey powder is a non-sticky alternative to the liquid honey, making it ideal for easy storage. These factors are driving the regional product demand.

Asia Pacific is anticipated to expand at a CAGR of 5.9% from 2019 to 2025, owing to rapid adoption in the bakery and beauty care industry. Major honey exporters like China and India are anticipated to increase the production in these regions owing to government support and efforts to increase the production. This is expected to propel the growth of the market for honey powder as well.

Additionally, honey has been used for a long time as a sweetener in various food preparations in these regions. Due to rising awareness regarding the advantages of honey and its derivatives is expected to lead to significant growth of the regional market over the projected period.

The other countries in the world like Brazil and Argentina are some of the major exporters of honey. These countries are expected to grow at a steady rate owing to increased product application in beauty products. Additionally, the penetration of various cosmetic manufacturers in these regions is anticipated to fuel the growth of natural beauty products, driving the demand for honey powder.

Honey Powder Market Share Insights

The market is highly competitive with the presence of many global players like Lamex Food Group Limited, Archer Daniels Midland Company, Nestle, Norevo, Woodland Foods, Fresh Essentials., Augason Farms, AmTech Ingredients, Domino Specialty Ingredients, and Tata & Lyle. Rapidly increasing consumer awareness is pushing the manufacturers to introduce diverse products. Hence, huge investments are being made in R&D to find useful properties of honey and to enhance the properties of honey powder.

Report Scope 

Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global honey powder market report on the basis of application and region:

• Application Outlook (Revenue, USD Million, 2015 - 2025)

  • Bakery Products

  • Beauty Products

  • Others

• Regional Outlook (Revenue, USD Million, 2015 - 2025)

  • North America

    •  The U.S.

  • Europe

    • Germany

    • U.K.

    • Spain

    •  France

  • Asia Pacific

    • China

  • Central & South America

  • Middle East & Africa