The global interactive kiosk market size was valued at USD 28.45 billion in 2021 and is projected to expand at a compound annual growth rate (CAGR) of 7.1% from 2022 to 2030. Due to the high development in payment and security technologies, the market has witnessed rapid growth over the past few years. Many of the self-service kiosk manufacturers will continue to extract these technologies’ maximum potential and are expected to include them as an indispensable component of their product offering. Interactive kiosks help prevent long queues at public places, such as inquiry counters at railway stations, banks, and malls and check-in counters at airports. At places, such as hospitals and government offices, they help reduce the paperwork associated with visitor data collection and enhance visitors’ experiences.
An increase in product adoption in the BFSI and retail segments is expected to be a major growth driver for the market. Some of the major manufacturers are already working on developing and integrating Artificial Intelligence (AI)-based technology in interactive kiosks. For instance, ViaTouch Media has introduced AI-based kiosks, which enable shoppers to examine the products before making a purchase. As products are removed from the retailer’s shelf, a video screen above displays product information to the customer. The growing problems due to the outbreak of COVID-19 have increased the adoption of self-checkout kiosks to avoid human interaction. As self-checkout kiosks ensure social distancing in stores, they pave the way for a little human interaction.
Looking forward to driving the adoption of and advantages offered by interactive kiosks to customers, the vendors operating in the market have launched various advanced solutions and technologies in response to the COVID-19 pandemic. The COVID-19 pandemic has doubled the R&D spending and innovation by the vendors. For instance, kiosk systems with temperature sensors, Personal Protective Equipment (PPE)-dispensing kiosks, smart kiosks that collect swab samples for COVID-19 tests, and mobile testing kiosks are some of the latest solutions launched by the vendors operating in the market. The vendors are expected to continue focusing on product innovation and development to gain a significant share in the years to come.
The hardware segment led the market and accounted for more than 45.0% share of the global revenue in 2021. The hardware segment includes kiosk equipment, such as displays, printers, and others. Enclosures, card readers, scanners, motion sensors, physical keyboards, touchpads, bill acceptors & recyclers are covered under the others segment. System integrators and independent software developers of kiosk applications develop solutions to integrate and control multiple hardware components. Manufacturers integrate software platforms with other hardware components to enhance the use of the interactive kiosk.
They provide services and software solutions that include project feasibility analysis, solution design and integration, installation, deployment, and maintenance. Maintenance services may include real-time monitoring for reactive and proactive maintenance of kiosks. The software segment includes Windows, Android, Linux, and others. Windows accounted for the largest market share while Android is expected to grow at the fastest CAGR over the forecast period. The adoption and integration of interactive self-service kiosks in product/service delivery will result in a reduction of associated delivery costs.
They will also enable the business to offer customized plans to customers. The primary objective of interactive self-service kiosk deployment has evolved from providing customer service to customer engagement. Interactive kiosks have also enabled companies to cross-sell and up-sell their products and services. Retail, food & beverage, BFSI, and travel & tourism have the highest share of interactive kiosks global deployments. Many manufacturers are now acquiring or collaborating/partnering with software providers to build software design capability to develop and offer a complete interactive solution consisting of hardware, application software, and related services.
Remote monitoring and proactive maintenance of interactive kiosks will also enable companies to track system functioning and identify and schedule maintenance for increased kiosk uptime. The high adoption of smartphones and tablets by customers is anticipated to positively impact the market growth over the forecast period. Customers will be able to access some of the interactive kiosk functionalities directly on their smartphones and tablets. This will have a direct impact on the deployment of kiosks by businesses.
The BFSI segment led the market and accounted for more than 51.0% share of the global revenue in 2021. Increasing demand for self-service technology in the BFSI segment is expected to propel the segment’s growth. The interactive kiosk has applications in almost every business sector, from retail, BFSI, government, healthcare, and education to entertainment. The organizations are focusing on providing customized self-service solutions. Interactive kiosk applications in retail include self-directed bill payment, self-check-in, check-out, digital signage to display product information, and advertisement with built-in customer interaction capability.
In the tourism and transport sector, it offers way finding and directory solutions to locate the address and guide tourists. It also includes a parking ticketing and management system. Continuous technological development increases the application scope and provides opportunities in multiple sectors. The smart technology of the magic mirror is grabbing the attention of fashion retail customers. Kiosks help inpatient management and telemedicine. Over the forecast period, the retail and BFSI segments will continue to be the largest end-users offering a wide range of self-directed service solutions for enhanced customer experience.
The Automated Teller Machines (ATMs) segment led the market and accounted for the highest revenue share of more than 49.5% in 2021. Digital transformation initiatives and growing ICT spending are expected to spur the demand for ATMs in the market. Interactive vending kiosks accept payments or payment tokens and then dispense the products. They are majorly used for dispensing items, such as packaged foods& beverages, medicines, etc. Various players in the retail and food & beverage industries are increasingly rolling out vending kiosks as a part of their efforts to improve the buying experience.
Customer satisfaction is of paramount importance in the retail industry. Hence, the industry is rolling out self-checkout kiosks to improve customer engagement & employee efficiency and reduce operational costs. These days, customers expect convenient and faster service without waiting in long queues or traveling long distances. Interactive kiosks effectively cater to this customer requirement. It is also observed that customers prefer self-service, which is the primary reason for the growing self-service culture in the BFSI sector.
On the basis of geographies, the market has been divided into North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. The North America regional market accounted for the largest revenue share of more than 44.0% in 2021, followed by Europe. North America is one of the largest politically stable regions and is expected to maintain the trend in the coming years. The growing market demand is a positive sign for businesses. The key manufacturing companies are now focusing on implementing innovative solutions to satisfy the tech-savvy customers’ requirements.
Due to stringent standards and regulations pertaining to data privacy and security, North America and Europe are expected to account for a sizable market share. The market in the Asia Pacific region is expected to register the fastest growth rate over the forecast period due to the expansion of organized retail, BFSI, tourism, and healthcare sectors. In addition, increased consumer purchasing power, high standards of living, GDP growth, and rising product sales are expected to augment the growth of the regional market during the next few years.
The market is characterized by the presence of a few players accounting for significant industry share. New product launches and technology partnerships are some of the major strategies adopted by key companies to strengthen their market position. Key industry players are also heavily investing in research & development projects and focusing on establishing production infrastructure to develop and offer differentiated and cost-effective self-service solutions. The Meridian, Advanced Kiosk, and Kiosk Information System have a strong market presence due to the availability of a strong R&D department and production facilities. The companies mainly focus on product innovation and effective distribution through a strong network of partners in multiple countries, such as the U.S., Germany, India, and Brazil. Some of the key players in the global interactive kiosk market include:
Diebold Nixdorf AG
ZEBRA Technologies Corp.
Market size value in 2022
USD 30.41 billion
Revenue forecast in 2030
USD 52.74 billion
CAGR of 7.1% from 2022 to 2030
Base year for estimation
2017 - 2020
2022 - 2030
Revenue in USD million/billion and CAGR from 2022 to 2030
Revenue forecast, company ranking, competitive landscape, growth factors, and trends
Component, type, end use, region
North America; Europe; Asia Pacific; Latin America; MEA
U.S.; Canada; U.K.; Germany; France; China; Japan; India; Singapore; Thailand; Indonesia; Malaysia; Vietnam; Australia; Brazil
Key companies profiled
NCR Corp.; Diebold Nixdorf AG; ZEBRA Technologies Corp.; Advanced Kiosks; Embross Group; GRGBanking; IER SAS
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This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global interactive kiosk market report on the basis of component, type, end use, and region:
Component Outlook (Revenue, USD Million, 2017 - 2030)
Others (iOS, Others)
Integration & Deployment
Type Outlook (Revenue, USD Million, 2017 - 2030)
Automated Teller Machines (ATMs)
Retail Self-Checkout Kiosks
End Use Outlook (Revenue, USD Million, 2017 - 2030)
Food & Beverage
Travel & Tourism
Regional Outlook (Revenue, USD Million, 2017 - 2030)
Middle East & Africa (MEA)
b. Some key players operating in the interactive kiosk market include Embross; NCR Corporation; Slabb, Inc.; Advanced Kiosks; Source Technologies LLC; IER SAS; RedyRef; Meridian Kiosks LLC; Diebold Nixdorf, Inc.; Advantech Co., Ltd.; KIOSK Information Systems, Inc.; ZEBRA Technologies Corp.; and NEXCOM International Co., Ltd.
b. Key factors that are driving the interactive kiosk market growth include the rising demand for enhanced customer experience and satisfaction and the rapid growth of the organized retail sector leading to a rise in the deployment of self-service systems.
b. The global interactive kiosk market size was estimated at USD 28.45 billion in 2021 and is expected to reach USD 30.41 billion in 2022.
b. The global interactive kiosk market is expected to grow at a compound annual growth rate of 7.1% from 2022 to 2030 to reach USD 52.74 billion by 2030.
b. North America dominated the interactive kiosk market with a share of 44.6% in 2021. This is attributable to a well-established banking and financial service sector infrastructure and the presence of Quick Service Restaurants (QSRs).
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