Laptop Carry Case Market Size, Share & Trends Report

Laptop Carry Case Market Size, Share & Trends Analysis Report By Product (Backpack, Messenger Bags, Sleeves, Briefcase, Rollers), By Distribution Channel, By Region, And Segment Forecasts, 2019 - 2025

  • Published Date: Jul, 2019
  • Base Year for Estimate: 2018
  • Report ID: GVR-3-68038-410-9
  • Format: Electronic (PDF)
  • Historical Data: 2015 - 2017
  • Number of Pages: 80

Industry Insights

The global laptop carry case market size was valued at USD 1.86 billion in 2018 and is expected to expand at a CAGR of 3.4% from 2019 to 2025. Rising adoption of laptops as a main stream device is anticipated to drive the product demand. Rising awareness regarding the aesthetic appeal of the carry cases coupled with increasing fashion consciousness of consumers is projected to further fuel the product adoption. The cases protect the laptop from dust, scratches, moisture, and external damage, especially during travelling.

Light weight of the bags and ease of carrying them around are some other features that drive the demand for the product. It is also anticipated to propel innovation and R&D in the market. Manufacturers are introducing products using lightweight fabric and high-end technology to cater to the consumer demand. Also, increasing fares on luggage and strict limitation on carry on weight enforced by the airlines are driving the demand for lightweight laptop carry cases. Rising demand for multifunctional bags that along with carrying the laptop can also be used as travelling, trekking, and gym bag, is anticipated to fuel the product demand.

U.S. laptop carry case market

Popularity of carry case among consumers is increasing rapidly due to features such as multiple storage options, GPS tracking,anti-theft protection, built in power supply, and device status among others. New product launches backed with advance technology and smart storage are driving popularity of laptop bags among millennials, travelers, and corporates. Introduction of smart laptop carry cases is expected to redefine the product demand in near future. These bags not only relieve shoulder pain but they also simplify the way consumers use these bags.

Rising trend of Bring Your Own Device (BYOD) is expected to propel the demand for laptop carry cases over the forecasted period. Business persons and working population prefer multi-storage and multi-functional products. They are also inclined toward rollers designed with laptop carriages while travelling, offering convenience and aesthetic appeal. Availability of counterfeit products priced lower than the branded laptop carry cases is expected to hinder the market growth.

Product Insights

Backpack accounts for the largest market share and is expected to register the fastest CAGR over the forecasted period. The growth is attributed to high demand from students and working population. Adequate storage space and ability to provide load balancing and support is anticipated to further fuel the product demand. Backpacks are more casual and preferred by consumers while travelling. Product innovation in backpacks such as inbuilt charging, USB ports, GPS tracking, lock system, and solar panel mount among other functional features are expected to propel the adoption rate over the forecasted period.

The sleeves segment is also expected to witness significant growth over the forecast period as it is preferred by many users to protect laptop from scratches, slips, and bumps. Sleeves are lightweight fabric pouches that help avoid physical damage to the laptop. Messenger bags segment is also anticipated to witness significant growth as the product is widely accepted by businesspersons and working population. Growing fashion consciousness among consumers is expected to further boost the product demand.

Distribution Channel Insights

Online distribution is estimated to be fastest growing segment over the forecasted period owing to growing penetration of e-commerce industry. Availability of discounters and convenience of free shipping and safe product delivery is anticipated to work in favor of the segment. Ease of product comparison on the basis of features and price coupled with availability of a wide range of products at one place is anticipated to further boost the growth. Rising influence of social media on purchasing decisions and preference for online shopping, especially among millennials is anticipated to drive the segment.

Global laptop carry case market

Offline distribution channel held the largest market share of around 80% in 2018 and is expected to maintain its dominance over the forecast period owing to increase in offline stores such as hypermarkets, supermarkets, omni-channels, and house and office goods stores and specialty stores. The growth is also attributed to a significant rise in airport retailing. Major players are establishing outlets at several domestic and international airports to boost the sales. The boost in sales is supported by factors such as flight delays, early check-ins, and ample leisure time at the airports before the flight. Whereas, growing outlets specialized for travelling accessories is also expected to boost the market growth.

Regional Insights

Asia Pacific held the largest market share in 2018 and is expected to be the fastest growing region over the forecast period. The growth is attributed to several factors such as increasing disposable income and high spending on electronic devices. Rising adoption of laptop for personal and business use is enhancing the need of laptop carry cases in the region. Also, increasing production and export of the product due to availability of cheap labor and low cost raw material is supporting the regional growth.

North America is estimated to register significant growth over the forecasted period owing to presence of a large number of working population coupled with frequent travels and high usage of electronic devices. Growing EdTec industry and high usage of laptop by students is also anticipated to boost the demand for laptop carry cases in the region.

Laptop Carry Case Market Share Insights

Major market players include Samsonite International; ACCO Brand; SwissGear; Targus Inc.; AsusTeK Computer Inc.; Fabrique Ltd.; Thule Group AB; Sanwa Supply Inc.; Lenovo; and Case Logic. The companies focus on product innovation to manufacture more user-friendly and compact products. They also focus on product innovation to set trends and to map demand from millennial and working population to gain traction in the market. For instance, SwissGear launched SwissGear 5358 USB ScanSmart laptop backpack with built-in USB port and trolley strap.

Report Scope



Base year for estimation


Actual estimates/Historical data

2015 - 2017

Forecast period

2019 - 2025

Market representation

Revenue in USD Million & CAGR from 2019 to 2025

Regional scope

North America, Europe, Asia Pacific, Central & South America & MEA

Country scope

U.S., U.K., Germany, China, India, Brazil, Saudi Arabia

Report coverage      

Revenue forecast, company share, competitive landscape, growth factors and trends

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Segments Covered in the Report

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2015 to 2025. For the purpose of this study, Grand View Research has segmented the global laptop carry case market report on the basis of product, distribution channel, and region:

  • Product Outlook (USD Million; 2015 - 2025)

    • Backpack

    • Messenger Bags

    • Sleeves

    • Briefcase

    • Rollers

  • Distribution Channel Outlook (USD Million; 2015 - 2025)

    • Offline

    • Online

  • Regional Outlook (Revenue, USD Million; 2015 - 2025)

    • North America

      • U.S.

    • Europe

      • Germany

      • U.K.

    • Asia Pacific

      • China

      • India

    • Central & South America

      • Brazil

    • Middle East & Africa (MEA)

      • Saudi Arabia

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