Laptop Carry Case Market Size, Share & Trends Analysis Report By Product (Backpack, Messenger Bags, Sleeves, Briefcase, Rollers), By Distribution Channel (Online, Offline), By Region, And Segment Forecasts, 2023 - 2030

Laptop Carry Case Market Summary

Additionally, increasing fashion consciousness and tech-savviness among consumers is expected to prompt the usage of stylish and functional laptop carry cases with associated convenience features, such as bottle holders and charging ports. The pandemic prompted lockdowns and school closings around the world, starting from the first quarter of 2020. 

In the U.S., about 80% of large companies and 45% of small companies switched to at least some form of remote work, a survey conducted by Harvard Business School found in 2020. Moreover, 93% of U.S. households with school-age children reported some form of remote learning, according to the US Census Bureau. The work from home and study from home trends as a result of the COVID-19 pandemic have benefited the overall personal computer (PC) market, inclusive of both laptops and desktop systems, with sales exceeding 302 million in 2020, a 13% increase from the year before and the most since 2014. This bodes well for the sale of various laptop accessories, including laptop carry cases.

Personal computer (PC) shipments have been up owing to the increased demand since the start of the ongoing coronavirus pandemic. Supply constraints made it difficult to buy a new laptop halfway through the year and demand continued throughout 2020. Innovations and technological advancements in laptops are creating a significant demand among consumers, which will benefit the sales of laptop accessories as well, including laptop carry cases and sleeves.

Women have been opting for backpacks over handbags or basic laptop sleeves owing to the convenience and style they offer. Laptop backpacks are the epitome of work-life convenience and versatility. The availability of a wide variety of laptop backpacks that are thoughtfully designed and address modern-day needs has fueled their uptake among women in recent years. There is a growing demand for hands-free bags among younger consumers who are conscious of carrying too much weight on one shoulder and prefer to evenly distribute the weight of the bag on both shoulders. This has led to a surge in demand for laptop backpacks among women.

Laptop carry cases are mainly either backpacks, messenger bags, briefcases, or rollers. Consumers choose from these product types according to their specific requirements and preferences. Whether traveling to work or school, using a backpack is the most comfortable way to carry a laptop, books, and anything else needed for the day. A backpack is more ergonomic than a messenger bag, holds more than a briefcase, and looks more stylish than a rolling bag, and hence, is deemed the most purchased product line under laptop carry cases.

Product Insights

Backpacks accounted for the largest revenue share of over 50.0% in 2022. Backpacks have become a crucial element in an individual’s daily routine, and it is mostly because they can carry many items such as a laptop, tablets, phones, water bottles, and other items that one would need at the office, or café, or park. Backpacks have a functional design that makes them popular with students and corporate employees. Backpacks with padded edges and pockets provide protection to gadgets stored in them and dividing weight across two shoulders reduces the unease of carrying bigger laptops during travel.

Sleeves are expected to grow at a high rate in the forecast period. Laptop sleeves are a preferred form of carry case for many consumers because it takes up much less space than bags or briefcases. They take up less space than a backpack and can slide easily into a storage compartment on the bus or train. Often, a flexible insert covered with both padding and fabric will protect the laptop from being bumped around or jostled. Laptop sleeves provide a bit of protection due to how closely they’re designed to fit around a laptop.

Distribution Channel Insights

The offline distribution channel accounted for the largest revenue share of over 60.0% in 2022. The global retail landscape looks quite different today than it did almost a decade ago because the consumers’ way of making purchase decisions has altered dynamically. Well-established laptop carry case companies find supermarkets and hypermarkets a feasible option to market their brands and attract consumers that are willing to pay higher prices for their products. Small retailers are looking for opportunities to establish and maintain an effective retail chain. Initially, key players in the industry marketed their range of products through exclusive stores that were situated at prime locations in various cities.

The online distribution channel will register the highest CAGR over the forecast period. An increasing number of consumers prefer purchasing laptop carry cases through online channels due to the wide availability of products from a range of brands. Moreover, value-added services offered by e-retailers, such as a money-back-policy, heavy discounts, free shipping, and cash on delivery, are attracting more consumers to these channels. Furthermore, several online platforms offer products at a lower price in comparison to offline retail stores, which is likely to boost product sales through online channels. Players in the market have witnessed better consumer engagement through online distribution channels. Growing penetration of the internet, along with several technological advancements, bodes well for online retailers of laptop carry cases.

Regional Insights

Asia Pacific held the largest revenue share of over 35.0% in 2022 and is anticipated to register the fastest CAGR during the forecast period. Several variables are responsible for the increase in demand for laptop carry cases, including rising disposable income and increased expenditure on technological gadgets. The increasing use of computers for personal and commercial purposes in the region is driving the need for laptop carry cases. Additionally, the availability of low-cost labor and raw materials is aiding regional market players to increase product production and export activities. With ergonomic designs, stylish colors, materials, and shapes, laptop backpacks are quickly becoming an indispensable accessory. Developing nations in the Asia Pacific, such as India and China, are witnessing significant adoption of laptops among their youth population, which is directly adding to the need for laptop carry cases.

The North American market is expected to grow at a CAGR of 6.5% over the forecast period. The growth of the market is ascribed to the extensive reach of key manufacturers such as ACCO Brands, Targus, and Fabrique, Ltd. in brick-and-mortar stores across the U.S. Furthermore, a high concentration of working professionals in the U.S. is likely to create a continuous demand for laptops, which will boost the growth of the market. Over the last few years, the importance of advanced laptop carry cases has been highlighted as consumers in the U.S. are highly cautious about the efficient use of the product..

Key Companies & Market Share Insights

The market is characterized by the presence of some large multinational companies with a strong presence across the globe. These manufacturers are adopting various strategies, including new product launches, expansion of product portfolios, and mergers & acquisitions. For instance:

• In June 2023, Targus announced the launch of Cypres Hero Backpack with Find My Locator, a cutting-edge backpack that seamlessly integrates eco-friendly materials, laptop safeguarding, and an integrated location module, enabling effortless tracking of tech gadgets and personal belongings using smart devices.

• In September 2021, Samsonite RED, the global contemporary business casual bag brand, launched the “BTS X Samsonite Red” collection inspired by Korean band BTS’ hit song “Dynamite”. The limited-edition collection was launched officially in Malaysia, Thailand, Singapore, Taiwan, and Vietnam.

Some prominent players in the global laptop carry case market include:

• Samsonite International S.A.

• Targus

• ACCO Brands

• SWISSGEAR

• ASUSTeK Computer Inc.

• Fabrique LTD.

• Thule Group

• Sanwa Supply Inc.

• Lenovo

• Belkin International, Inc.

Laptop Carry Case Market Report Scope

Global Laptop Carry Case Market Report Segmentation

This report forecasts growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segment from 2017 to 2030. For the purpose of this study, Grand View Research has segmented the global laptop carry case market on the basis of product, distribution channel, and region:

• Product Outlook (Revenue, USD Million, 2017 - 2030)

  • Backpack

  • Messenger Bags

  • Sleeves

  • Briefcase

  • Rollers

• Distribution Channel Outlook (Revenue, USD Million, 2017 - 2030)

  • Online

  • Offline

• Regional Outlook (Revenue, USD Million, 2017 - 2030)

  •  North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • U.K.

    • Germany

    • France

    • Italy

    • Spain

  • Asia Pacific

    • China

    • Japan

    • India

    • Australia & New Zealand

    • South Korea

  • Central & South America

    • Brazil

  • Middle East & Africa

    • South Africa