Location-based Advertising Market Size, Share & Trends Analysis Report By Component (Geofencing, Geotargeting, Geoconquesting), By Promotion, By Advertisement, By Application, By Vertical, By Region, And Segment Forecasts, 2025 - 2030

Location-based Advertising Market Trends

The global location-based advertising market size was valued at USD 128.12 billion in 2024 and is projected to grow at a CAGR of 15.0% from 2025 to 2030. The growing use of multiple devices, including smartphones, connected devices, and others, significant innovations and developments in geospatial technology, increased utilization of personalized marketing techniques by retailers, and rising use of geographical data by companies and businesses to deliver content and promotions are some of the key growth driving factors for this market.

Unprecedented growth in smartphone use has profoundly transformed multiple dynamics of the business world, including how customers consume information, how businesses interact with customers, how premium-quality content is delivered, and more. Smartphones are one of the most used channels to access location-based data, enabling brands and companies to distribute advertising content while analyzing and monitoring the real-time process. The growing penetration of high-speed internet, the 5G roll, and the increasing dependability of individuals on smartphones facilitate the growth of this market.

Increasing utility and growing advancements in technologies such as global positioning systems (GPS), beacon technology, and near-Field Communication (NFC) are adding to the growth opportunities for this market. Such technologies have empowered organizations to find user locations with outstanding accuracy. This has resulted in large-scale data generation regarding user behavior and preferences, which adds unparalleled value to the comprehension of consumer behavior. This enables advertisers to generate actionable intelligence regarding consumer preferences with the help of Artificial Intelligence (AI).

The growing focus of brands on personalized delivery of marketing content, contextual interactions, value-adding offers, and promotional campaigns through location-based data generated through multiple interactions with numerous data points is developing an upsurge in demand for this market. Unlike conventional marketing, targeted marketing campaigns are driven by location-based advertising strategies largely based on data accessibility.

Component Insights

Based on components, the geotargeting segment dominated the global market with a revenue share of 35.7 % in 2024. This technique primarily delivers different content packages to multiple consumers based on location. Brands mainly utilize it for purposes such as enhancing brand visibility, increasing online traffic, improving customer engagement, minimizing wasted clicks and engagement, generating relevant customer interactions, and more. Increasing competition in the retail industry, liberalization of markets driven by technology advancements and accessibility, and growing inclination towards online shopping are some of the key growth driving factors for using Geotargeting.

Geofencing is expected to grow at the fastest CAGR of 17.2 % from 2025 to 2030. A virtual perimeter established with the help of technologies such as cellular data, radio frequency identification, GPS, and others are increasingly utilized by advertisers to maintain contextual content delivery and eliminate wasted clicks or impressions. Brands and marketers use this technique to determine an exact group of individuals within a particular city or vicinity to distribute engaging advertising content. The increasing use of hospitality industry advertisers and growing utilization by the retail sector and governments for the delivery of important notifications are driving the growth of this segment.

Promotion Insights

Banner display/pop-up promotions held the largest revenue share of the global market in 2024. Based on the location of users and potential consumers for the brand, product, or service offerings, advertisers deliver banners or pop-up promotions displayed on smartphone screens or through other devices to entice, fascinate, or draw attraction of users. Advertisers extensively use this technology to redirect traffic to particular online destinations, such as online shopping platforms, company websites, online stores of brands, app download links, and more. Retailers, hospitality industry participants, delivery businesses, online shopping platforms, BFSI sector companies, media & entertainment enterprises, and technology organizations increasingly use this approach for effective marketing,

Video promotion is projected to experience the fastest CAGR during the forecast period owing to the increasing use of this technique by retail companies, media & entertainment businesses, government agencies, information service providers, and others. Ease of development driven by technological advancement, integration of innovation-based imaging technology with smartphones and other devices, and increasing availability of support ecosystem comprised of user-friendly video editing and enhancement tools, applications, and services are adding to growth opportunities of this market.

Application Insights

The public spaces application segment dominated the global market for location-based advertising in 2024 owing to increasing demand for delivering hyper-localized content by industries such as travel and tourism, hospitality, food & beverages, retail, entertainment, and government. To ensure higher impressions and engagement, to develop enhanced customer loyalty, and to deliver contextual content through the device's location-based advertising extensively used for public spaces.

The airport application segment is projected to experience the fastest CAGR during the forecast period owing to the increasing inclination of retail brands, the aviation services industry, travel and tourism market participants, and hospitality organizations to utilize hyper-local data and location-based advertising strategies to enhance customer engagements and new customer development.

Verticals Insights

Based on verticals, the retail sector dominated the global market with the largest revenue share in 2024. The increasing digital footprint of retail businesses, growing inclination of consumers to utilize online shopping platforms, rising penetration of the e-commerce industry, global expansion of multiple brands leading to a rise in competition and market fragmentation, ease of use, and availability of effective location-based advertising solutions are adding to the growth opportunities of this segment. While leveraging location-based data characterized by actionable consumer behavior and preferences insights, retail businesses deliver information about promotions, offers, discounts, upcoming products, new launches, portfolio additions, product descriptions, portfolio enhancements, and more.

The education sector is expected to experience the fastest CAGR from 2025 to 2030 owing to the increasing use of technology by domestic and foreign universities to attract large groups of students, the utilization of digital education market participants, and the growing focus of businesses on delivering promotional content with contextual relevance to potential customers. Integration of technologies such as AI, augmented reality, virtual reality, and others has driven this segment's growth in the recent past.

Advertisement Insights

Based on advertisements, the push advertising segment dominated the global market for location-based advertising. Push advertising is one of the most effective techniques to generate information and engagement, as it is designed to get users almost every time it is deployed. Primarily, content precisely developed to convey promotional offers, discounts, timely transaction benefits, value-added service offering characteristics, portfolio additions, availability of highly demanded items, and more are delivered through push advertising. This often includes problem-solving solutions with quick availability and large-scale applications. Increasing use of smartphones, rising accessibility and availability of high-speed broadband connection, growing screen times, and increasing utilization by prominent brands in retail, media & entertainment, healthcare, e-commerce, and other industries are generating an upsurge of this segment.

Pull advertising is projected to experience a significant CAGR from 2025 to 2030 owing to growth in utilization for content marketing, sales promotions, enhanced customer relationship management, social media presence, and customer-oriented and cost-effective marketing strategy implementation. The technique stimulates a process where customers are encouraged to find alternative solutions for their requirements.

Regional Insights

North America location-based advertising market dominated the global market with a revenue share of 30.7% in 2024 owing to a robust IT & telecom industry, increasing ubiquity of smartphones and other devices technology, growing availability of high-speed internet, and early adoption of technology trends in the region. North America is home to multiple prominent businesses from industries such as retail, e-commerce, media & entertainment, healthcare, and others that have been focusing on the delivery of personalized and customized advertising content to the different user based on their changing locations, preferences, and purchasing patterns identified from real-time analysis of available data.

U.S. Location-based Advertising Market Trends

The U.S. location-based advertising market dominated the regional industry in 2024. The presence of prominent retail organizations such as Amazon, Walmart, and others, new-age media and entertainment businesses such as Netflix, Prime Video, Hulu, and others, and a large number of applauded brands in textiles, food and beverages, personal care, athleisure, and others is primarily driving the demand for location-based advertising in the country.

Europe Location-based Advertising Market Trends

Europe was identified as one of the most lucrative regions for the global location-based advertising market in 2024. The rapid pace of digitization, increasing penetration of high-speed internet, increasing focus of businesses on enhancing customer engagements through contextual interactions developed from data insights, rising use of digital technologies by consumers leading to large-scale data generation, and target audience-oriented marketing approach adopted by the key retail organizations are expected to generate greater demand for this market in approaching years.

The UK location-based advertising market held the largest revenue share of the regional market in 2024. The UK is home to several prominent companies from the personal care industry, global consumer goods brands, retail industry participants, and media houses that have shifted their focus from conventional marketing to AI-assisted and technology-driven advertising. Attempts by key organizations to enhance customer interactions, ensure contextual delivery of content, and increase investments in location-based advertising are adding to the growth of this market.

Asia Pacific Location-based Advertising Market Trends

Asia Pacific location-based advertising market is projected to experience the fastest CAGR of 16.9% from 2025 to 2030. Growing focus of multiple businesses and organizations on attaining a larger market share of one of the fastest growing regional markets, presence of countries with higher populations such as China and India, increasing availability of internet and smartphone technology, and focus of retailers on delivering personalized marketing contents through devices and other online distribution channels are some of the key growth driving factors for this market.

China location-based advertising market dominated the regional industry with the largest revenue share in 2024 owing to unprecedented growth in the availability of high-speed internet to almost every individual in the country, the availability of premium-quality electronic devices in China, the presence of a robust retail industry, companies' focus on personalized marketing strategies, and the entry of multiple global brands in the domestic market.

Key Location-based Advertising Company Insights

Some of the key companies operating in the location-based advertising market include

• Meta Platform, Inc., a technology conglomerate that owns and runs multiple social media and messaging platforms such as Facebook, WhatsApp, Instagram, Threads, etc., offers local awareness ads, location targeting, event promotion ads, demographic targeting, internet-based targeting to deploy the marketing strategies and campaigns effectively.

• Cidewalk Technologies Inc., a prominent company in billboard and geofenced mobile advertisement delivery, which allows users to select locations, create own advertisements, set budgets and deliver effective marketing campaigns with flawless processes.

Recent Developments

• In October 2024, OneMagnify, a marketing solutions company primarily driven by data science competencies, announced that it had acquired Emodo, one of the prime companies in programmatic marketing powered by AI technology. This acquisition is expected to assist OneMagnify’s clients with the delivery of personalized marketing campaigns and high-accuracy targeted advertising content.

Location-based Advertising Market Report Scope

Global Location-based Advertising Market Report Segmentation

This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2018 to 2030. For this study, Grand View Research has segmented the global location-based advertising market report based on component, promotion, advertisement, application, vertical, and region.

• Component Outlook (Revenue, USD Billion, 2018 - 2030)

  • Geofencing

  • Geotargeting

  • Geoconquesting

• Promotion Outlook (Revenue, USD Billion, 2018 - 2030)

  • Banner Display/Pop-ups Promotion

  • Video Promotion

  • Search Result Promotion

  • E-mail and Messages

  • Social Media Content Promotion

  • Voice Calling Promotion

• Advertisement Outlook (Revenue, USD Billion, 2018 - 2030)

  • Push Advertising

  • Pull Advertising

• Application Outlook (Revenue, USD Billion, 2018 - 2030)

  • Retail Outlets

  • Public Spaces

  • Airports

  • Others

• Vertical Outlook (Revenue, USD Billion, 2018 - 2030)

  • Retail

  • Hospitality

  • BFSI

  • Education

  • Technology & Media

  • Transportation & Logistics

  • Automotive

  • Multimedia & Entertainment

  • Others

• Regional Outlook (Revenue, USD Billion, 2018 - 2030)

  • North America

    • U.S.

    • Canada

    • Mexico

  • Europe

    • Germany

    • UK

    • France

  • Asia Pacific

    • China

    • India

    • Japan

    • Australia

    • South Korea

  • Latin America

    • Brazil

  • MEA

    • Saudi Arabia

    • UAE

    • South Africa